• Led a cross-functional team of up to 4 professionals, working closely with the performance director, the organic and the paid media team, the finance department, as well as the directors and owners of the companies we work for in a breadth of industries (Health, Finance, Automotive, Food, Furniture, Travel, Entertainment, Video/online gaming industries and other) for national and international clients. • Translated business requirements into comprehensive measurement frameworks, defining actionable KPIs to guide decision-making for our paid/organic teams as well as our clients internally. • Orchestrated end-to-end tracking implementations for web and mobile platforms, aligning business goals with data-driven insights, including data distribution to advertising platform and related partners, as well as attribution platforms. • Developed automated reporting systems with streamlined data integrations by utilising APIs, Google Cloud and visualisation tools for enhancing data-driven decision capabilities. • Provided business intelligence insights, beginning with performance metrics, contextual metrics around content marketing and keyword themes, user experience and conversion rate optimisation techniques with session recording software and testing tools, site search analysis and optimisation with Elastic Search, as well as product stock strategies based on web demand, user activity and sales data from CRM/ERP systems.

Harvest Digital ltd | Oct 2016 - Present

SEO Account Manager

• Provided dedicated Account Management services, ensuring client satisfaction and success. • Conducted comprehensive SEO Technical Audits, offering expert consultations on all SEO facets. • Performed Holistic Reviews to ensure clients' SEO strategies aligned with industry best practices and the overall digital marketing plan. • Developed and designed automated, dynamic ranking, and web performance reports using tools like Excel, Looker, PowerBI, Google Sheets, PowerPoint, and Google Slides. • Crafted strategic Keyword Plans, driving organic traffic and visibility. • Extracted valuable insights from data analysis utilising Google Analytics and Search Console APIs. • Conducted Backlink Analysis to optimize link profiles and enhance website authority.

My Education

Take a look at my formal education

Direct and Digital Marketing Professional Certificate in Digital MarketingIDM Institute | 2016

Digital Marketing and Social Media in Business (Marketing)De MontFort University | 2016

Business and Informatics in BusinessDEI College - Greece | 2013

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