Handles SEO strategies, implementations, and web data analysis for the following brands: • Kultura Filipino • Toy Kingdom • Pet Express • SM Stationery

Power Mac Center | Mar 2022 - Mar 2023

SEO and Data Analytics Lead

• Data collection, analysis, visualization, and warehousing • Plan, develop, and implement SEO and SEM strategies for eCommerce websites and Marketplaces • Content strategy to rank on the Search Engine Results Page (SERP) • Competitive SEO Analysis • Organic link-building strategy • Competitive Keyword Research • SEO Content Strategy • Site Health Maintenance • SEM Strategy and implementation (Google Ads, Shopee Ads, and Lazada ads) • Web analytics • Web page creation on Elementor

HP | May 2020 - Mar 2023

Professional Freelancer

• Design and develop eCommerce website for HP Resellers • Design promo campaign eDMs, marketing collaterals, and catalogs. • Create videos for events and etc.

University of Perpetual Help | Sep 2020 - Jan 2023

Part-time College Professor

• Web Content Management • Film Production • Communication Theory and Technology • Integrated Marketing Communication • Mass Media Society • Broadcast Journalism • Advertising

One More Slice PH | Jun 2020 - Nov 2020

Freelance - Digital Marketing Consultant

• Created the online store using Shopify eCommerce platform. • Handled the online store • Website and Social Media integration • Social Media Monthly Calendar of posts • Managed the business' Facebook and Instagram accounts • Handled Facebook and Instagram campaigns for paid ads and post boosting to improve engagement, drive traffic and increase conversion.

Axadra | Jan 2020 - Jul 2020

Digital Marketing Specialist

• Blog Outreach • Local Optimization • Off-page and On-page implementation • Link Building • Search Engine Optimization • Website Optimization

Versatech International | Oct 2018 - Jan 2020

Digital Marketing Officer

• In charge in utilizing Hubspot Marketing • Analyze and monitors the internal, external, and digital campaigns of the company • Designs marketing collateral for all the brands • Conceptualizes Campaigns • Designs EDMs for Campaigns • Creates, executes, and monitors email marketing activities of the company • Responds to website inquiries and nurtures the leads • Coordinates with the company's advertising agency for social media strategies • Collaborates with the brand managers on their marketing initiatives

Versatech International | Jan 2018 - Oct 2018

Marketing Officer

• Organized product training/launching of different brands. • Prepares, plans and executes marketing campaigns together with the brand managers to support brand promotion. • Conceptualizes and designs marketing materials of the group • In-charge of all the marketing activities of the team • Plans & Looks for the trade shows that are suited for the product • Monitors and evaluates the results of all marketing campaigns and promotions • Attend Vendors marketing with brand managers • Prepares and submit report and database after the event • Graphic designer for all the brands’ marketing collateral

My Education

Take a look at my formal education

Professional Master in Data Science (Analytics) University of the Philippines | 2025

Bachelor of Arts (B.A.), Mass Communication/Media Studies, Magna Cum LaudeUniversity of Perpetual Help System | 2017

About Me

I am a data analyst and my specialization is in web data and online businesses.

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