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Diogo Diogo

Diogo Diogo

Certified

Marketing Business Analyst

refurbed | Lisbon

Technologies

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst

Associate

Other Certificates

Datacamp Data Analyst

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate Python
Intermediate SQL

My Work Experience

Where I've interned and worked during my career.

refurbed | Oct 2022 - Present

Marketing Business Analyst

N/A

NOVA IMS Information Management School | Mar 2022 - Present

Adjunct Lecturer

Lecturing the courses of Data Science for Marketing, Machine Learning in Marketing and Social Media Analytics to over 150 Post-Graduation and Master students;
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GroupM | Jan 2022 - Oct 2022

Web Analytics Senior Specialist

N/A

GroupM | Mar 2021 - Jan 2022

Activation Manager

- Worked for L'Oréal as a Spokesperson for the mass market brands like L'Oréal Paris, Garnier, Maybelline and Nyx; - Developed formal and informal initiatives to enhance the team's skills on Google Ads, Google Analytics and Reporting Skills; - Collaborated with the SEO department to develop an holistic Search approach as well as with the Data & Tech department to use modeled audiences in our campaigns; - Tools: Confluence, Doubleclick Campaign Manager, Facebook Business Manager, Google Analytics 360, Google Ads, Jira, Pinterest Ads Manager, TikTok Ads Manager

iProspect | Sep 2020 - Mar 2021

Performance & Data Specialist

N/A

Havas Media Group | Jan 2018 - Aug 2020

Digital Performance Manager

- Management of Performance and Branding driven clients (Cofidis | Disney | Farmácias Portuguesas | Moosh | Phone House); - Planning, Implementation, Optimization and Reporting of Digital Campaigns (Display Premium, Affiliate, Email Marketing, Google, Bing, Facebook and Pinterest Ads); - Business Development and Client Aquisition (Pitch); - Software used: Google Ads, Google Analytics, Doubleclick Campaign Manager, Facebook Business Manager, Google Tag Manager, Google Optimize and Hotjar; - Experience with the following verticals: Business to Business (B2B), Credit and Loans, eCommerce, Education, Energy, Entertainment, Financial Assets and Insurance, FMCG, Luxury, Pharma, Online Betting and Casino, Retail and Technology.

Altice Portugal | Jun 2017 - Jul 2017

Customer Quality Assurance

- Customer Journey analysis in digital channels; - Benchmark of client experience in national and international context; - GAP Analysis and improvement identification; - Elaboration of proposals of solution

Caixa Económica Montepio Geral | Jul 2015 - Jul 2015

Summer Intern

- Maintenance and update of the clients Database; - Risk evaluation of Companies and Clients; - Marketing strategy implementation; - Direct customer interaction

My Education

Take a look at my formal education

Postgraduate, Data Science for MarketingNOVA IMS Information Management School | 2021
Master’s Degree, Management with Specialization in Strategic MarketingCatólica Lisbon School of Business and Economics | 2018
Bachelor's degree (Erasmus), Business Administration and Management, GeneralUniversity of Ljubljana, Faculty of Economics | 2016
Bachelor's degree, Business Administration and Management, GeneralInstituto Superior de Ciências do Trabalho e da Empresa | 2016

About Me

Diogo Diogo

Hello! I'm a Marketing Business Analyst at refurbed and an Invited Assistant Professor in the Data Science field at NOVA IMS.

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