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Diogo Diogo

Diogo Diogo


Marketing Business Analyst

refurbed | Lisbon


My Certifications

These are the industry credentials that I’ve earned.

Data Analyst


Other Certificates

Datacamp Data Analyst

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

refurbed | Oct 2022 - Present

Marketing Business Analyst


NOVA IMS Information Management School | Mar 2022 - Present

Adjunct Lecturer

Lecturing the courses of Data Science for Marketing, Machine Learning in Marketing and Social Media Analytics to over 150 Post-Graduation and Master students;
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GroupM | Jan 2022 - Oct 2022

Web Analytics Senior Specialist


GroupM | Mar 2021 - Jan 2022

Activation Manager

- Worked for L'Oréal as a Spokesperson for the mass market brands like L'Oréal Paris, Garnier, Maybelline and Nyx; - Developed formal and informal initiatives to enhance the team's skills on Google Ads, Google Analytics and Reporting Skills; - Collaborated with the SEO department to develop an holistic Search approach as well as with the Data & Tech department to use modeled audiences in our campaigns; - Tools: Confluence, Doubleclick Campaign Manager, Facebook Business Manager, Google Analytics 360, Google Ads, Jira, Pinterest Ads Manager, TikTok Ads Manager

iProspect | Sep 2020 - Mar 2021

Performance & Data Specialist


Havas Media Group | Jan 2018 - Aug 2020

Digital Performance Manager

- Management of Performance and Branding driven clients (Cofidis | Disney | Farmácias Portuguesas | Moosh | Phone House); - Planning, Implementation, Optimization and Reporting of Digital Campaigns (Display Premium, Affiliate, Email Marketing, Google, Bing, Facebook and Pinterest Ads); - Business Development and Client Aquisition (Pitch); - Software used: Google Ads, Google Analytics, Doubleclick Campaign Manager, Facebook Business Manager, Google Tag Manager, Google Optimize and Hotjar; - Experience with the following verticals: Business to Business (B2B), Credit and Loans, eCommerce, Education, Energy, Entertainment, Financial Assets and Insurance, FMCG, Luxury, Pharma, Online Betting and Casino, Retail and Technology.

Altice Portugal | Jun 2017 - Jul 2017

Customer Quality Assurance

- Customer Journey analysis in digital channels; - Benchmark of client experience in national and international context; - GAP Analysis and improvement identification; - Elaboration of proposals of solution

Caixa Económica Montepio Geral | Jul 2015 - Jul 2015

Summer Intern

- Maintenance and update of the clients Database; - Risk evaluation of Companies and Clients; - Marketing strategy implementation; - Direct customer interaction

My Education

Take a look at my formal education

Postgraduate, Data Science for MarketingNOVA IMS Information Management School | 2021
Master’s Degree, Management with Specialization in Strategic MarketingCatólica Lisbon School of Business and Economics | 2018
Bachelor's degree (Erasmus), Business Administration and Management, GeneralUniversity of Ljubljana, Faculty of Economics | 2016
Bachelor's degree, Business Administration and Management, GeneralInstituto Superior de Ciências do Trabalho e da Empresa | 2016

About Me

Diogo Diogo

Hello! I'm a Marketing Business Analyst at refurbed and an Invited Assistant Professor in the Data Science field at NOVA IMS.

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