Learn Data Skills
Beta
Elenny Frometa

Elenny Frometa

Master Student

Harvard University

Technologies

Data explorer, charting new territories in the realm of insights.

My Work

Take a look at my latest work.

DataLab

Project: Analyzing Students' Mental Health

DataLab

Project: Analyzing Electric Vehicle Charging Habits

DataLab

Project: When Was the Golden Era of Video Games?

DataLab

Project: Analyzing Students' Mental Health

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Intermediate SQL
Introduction to R
Introduction to Excel

My Work Experience

Where I've interned and worked during my career.

NerdWallet | May 2024 - Present

CRM Manager

N/A

Kin Insurance | Apr 2022 - May 2024

Associate Manager, Lifecycle Marketing

- Revamped and optimized pre-existing email and SMS campaigns by analyzing journeys and identifying optimization opportunities based on OKRs, resulting in a QOQ CTR lift of 67%. - Conducted A/B tests for promising journeys, testing various messaging, headlines, designs, and CTAs, resulting in a 33% decrease in unsubscribe rates. - Achieved statistically significant test results on several tests, including an 11% lift in Open Rate and a 74% increase in CTR. - Collaborated with sales and underwriting teams to simplify and improve a customer journey, resulting in zero complaints and enhanced clarity from leads. - Implemented liquid tags to streamline email editing, reducing the time required for compliance checks and ensuring significant changes are made from a central location.
Show More

WitCopy | Nov 2021 - Present

Founder | Conversion Copywriter

- Pioneered a data-first approach, leveraging voice-of-customer data and data- driven insights, leading to an average 40% lift in conversions across various email campaigns. - Orchestrated comprehensive multi-channel copy strategies, utilizing stages of awareness and market sophistication. - Established and maintained marketing automation workflows, resulting in a reduction in manual workload. - Wrote persuasively and on-brand for a variety of brands, audiences and price points, for B2B and B2C. - Wrote and edited conversion-optimized copy for a variety of assets including landing pages, sales pages, web, emails, ads, slides, and push notifications.

Lower | Aug 2021 - Apr 2022

Lead Conversion Copywriter

- Adapted copywriting strategies based on customer segmentation and behavior analysis, tailoring messages to resonate with different lifecycle segments. - Monitored and analyzed key lifecycle metrics, such as conversion rates and engagement metrics, to inform iterative improvements in copywriting strategies. - Wrote compelling copy for product landing pages, email campaigns, and marketing collateral, achieving a 20% increase in conversion rates. - Managed all aspects of landing page creation from copywriting to HTML and design to conversion rate optimization. - Developed effective, engaging, converting copy for video, social, email, digital ads, text messages, and push notifications.

My Education

Take a look at my formal education

Master of Liberal Arts (ALM) in Extension Studies, Finance  · (JanuaryHarvard University | 2027
Bachelor of Arts in PsychologyCUNY School of Professional Studies

Powered by

  • Work
  • Courses
  • Experience
  • Education
  • Create Your Data Portfolio for Free