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Emmanuel Cortez

Emmanuel Cortez

Data Scientist (On the Job Search)

Unemployed | Texas

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Data curator, carefully curating insights like precious artifacts.

My Work

Take a look at my latest work.

course

Introduction to R

course

Introduction to Python

course

Intermediate Python

course

Introduction to R

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

DataCamp Introduction to R

DataCamp Intermediate R

DataCamp Exploratory Data Analysis in R

DataCamp Supervised Learning in R: Regression

DataCamp Supervised Learning in R: Regression

DataCamp Nonlinear Modeling in R with GAMs

DataCamp Tree-Based Models in R

DataCamp Support Vector Machines in R

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Understanding Artificial Intelligence
Understanding ChatGPT

My Work Experience

Where I've interned and worked during my career.

SCI | Aug 2022 - Nov 2024

Data Scientist, Marketing

+ Industry: End of Life/Funeral Services + Department: Digital Marketing + Project Management: Agile + Tools: Presto SQL, Customer Data Platforms (CDP) (Treasure Data), Salesforce, Microsoft Visual Studio, SQL Server Management Studio, Power BI, Tableau, R programming language, RStudio, Python ➡️ Predictive Modeling: built models to predict lead propensity to purchase keepsake/pre-arrangement products/services using Python and R. Leveraged advanced techniques like oversampling or synthetic sampling. Collected data and built predictive model that outperformed a 3rd party's model in accuracy and sensitivity. ➡️ Customer Segmentation: built reusable, customized SQL-based audience segments in the customer data platform (CDP), Treasure Data, for campaigns ranging from nurture to appointment reminders to cross-sell programs spanning across the marketing funnel. ➡️ Sales and Marketing Automation: Designed and deployed email nurture, customer segmentation, and sales qualified lead automations to streamline operations, reduce manual effort, and unlock incremental engagement and sales production. Leveraged SQL and the CDP to implement these solutions. ➡️ A/B Testing: Led rigorous online pricing A/B testing experiment to validate hypotheses and to compare peer versus experiment website browsing behavior in terms of lead conversion and purchases facilitated by interrupted time series modeling and cluster modeling in Python. ➡️ Brand Awareness Research: Conducted brand survey analyses to measure and communicate national and local brand awareness and provide recommendations to grow brand equity. ➡️ Recognized as one of the two top global users of Treasure Data: https://www.linkedin.com/posts/treasure-data-inc-_cdpworld-customerdataplatform-ai-activity-7254216976879792128-4NC-?utm_source=share&utm_medium=member_desktop
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UT Health San Antonio | Apr 2020 - Jul 2022

BI Data Analyst

+ Industry: Healthcare Higher Education & Business Operations + Department: IT Services + Project Management: Waterfall + Tools: Excel, Power BI, DAX, SQL Server, R programming language ➡️ Created an interactive lab test cost report that prompted the development of an initiative to drastically reduce outsourcing costs estimated at $330k+. ➡️ Directed Power BI User Group that facilitates university-wide adoption of self-service BI/analytics reporting, growing the community by over 55%. I also created standardized/branded university report templates for other data practitioners to use. ➡️ Collaborated with BI Developer to construct first data model for the organization’s service request system and deployed a KPI dashboard for executive leadership and departmental managers to measure service delivery. ➡️ Developed publication approved data visualizations for COVID-19 research and statistical analyses within Dentistry practice in collaboration with professor; contributions were included in research publications in the NIH National Library and Journal of the American Dental Association.

Altium® | Dec 2018 - Apr 2020

Business Intelligence Analyst

+ Industry: Software + Department: Sales + Tools: Salesforce CRM, Excel, Google Suite, Power BI, Dunn & Bradstreet ➡️ Created data visualizations for Total Addressable Market analysis and sales opportunities/leads embedded with information sourced via BI tools. ➡️ Built and maintained CRM Data Quality dashboards to track preprocessing progress and highlight missing and inaccurate data for the organization's sales teams. ➡️ Queried and analyzed customer subscription and license data for global sales teams to consolidate multiple license renewals and promote new services. ➡️ Vetted database and data enrichment tools/platforms and gathered data integration information with multiple vendors.

Dynata | Jan 2018 - Nov 2018

Market Research Project Manager

+ Industry: Market Research & Data Solutions + Department: Operations + Project Management: Kanban ➡️ Managed new and legacy client's custom quantitative market research projects in a fast-paced, time-sensitive environment, delivering data for analyses. ➡️ Consulted clients on questionnaire design, best practices, survey logic, and recommendations to optimize data collection for market research studies. ➡️ Collaborated daily with Operations, Sales and Business Development teams to discuss client goals, project scope, requirements, timelines, and to ensure expectations are met. ➡️ Monitored live online survey participant data through performance and maintenance metrics using proprietary data platforms.

Freeman Company | Sep 2017 - Nov 2017

Digital Project Manager

+ Industry: Trade Show & Event Planning Services + Department: Service Delivery + Project Management: Waterfall ➡️ Ensured successful delivery of projects from initial conversations to trade show/conference end date. ➡️ Constructed and managed advanced submission websites for client trade shows using proprietary software. ➡️ Scrubbed and built data input files from client to ensure optimal results within website media and communications. ➡️ Documented trade show/conference necessities from data information to statements of work and timelines.

Sirius Computer Solutions, Inc. | Jun 2016 - Aug 2016

Marketing Intern

+ Industry: IT & Managed Services + Department: Marketing In this role, I contributed deliverables and performed tasks for different teams of the marketing department through translating technical solutions and services into communications appropriate for prospects, clients, partners, and Sirius. In addition, ➡️ Ghostwrote blog articles for technical solutions providers on behalf of the company. ➡️ Wrote articles for the department's internal & company's external newsletters. ➡️ Collaborated with the Senior Digital Marketing Specialist with tasks such as creating a social media strategy for Q4 2016. ➡️ Partnered with marketing groups: demand/lead generation, marketing intelligence, marketing logistics, and finance. ➡️ Validated calculations, functions and information in Excel spreadsheets and alleviated database cleanup for the Senior Vice President of Marketing.

Abilene Christian University | Sep 2014 - May 2016

Team Manager - Division I Men's Baketball

Industry: Collegiate Athletics Served as student manager for a Division I sports team for two full regular seasons. Under the guidance of the team's Director of Operations, I facilitated operations in the following areas: 1. Camps 2. Practices 3. Games 4. Office work 5. Public relations + Made phone calls to communicate information about summer camp programs offered by the team. + Alleviated administrative work for the coaches and Director of Operations + Managed game film for the coaching staff for practices and games + Participated in practices to improve team play retention

My Education

Take a look at my formal education

Master of Science in Advanced Data Analytics & Data ScienceUniversity of North Texas | 2022
Bachelor of Science in Business ManagementAbilene Christian University | 2017
Bachelor of Science in MarketingAbilene Christian University | 2017

About Me

Emmanuel Cortez

Passion for creating impactful data solutions and serving others. 3+ years of Business Intelligence & Enterprise Analytics and 2+ years of Data Science and Advance Analytics. Love working out, traveling and spending time with friends and family.

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