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Shih-Heng Chen

Shih-Heng Chen

Data Analyst

Cathay United Bank | Taipei, Taiwan


My Portfolio Highlights

My New Course

Introduction to Python

My New Project

When Was the Golden Age of Video Games?

My New Workspace

Joining Data in SQL

Insights curator, carefully selecting and presenting the most valuable knowledge.

My Work

Take a look at my latest work.


Introduction to SQL


Introduction to Python


Fraud Detection Case Study


Joining Data in SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Klook Travel | Aug 2022 - Oct 2022

Associate Manager, Product Planning & Operations

• Monitored product supply health (e.g. content accuracy, user flows), deep-dived sales data to generate business insights, and provided actionable solutions for BD teams in 14 markets (APAC, EMEA, US) to drive revenue growth • Executed 5 A/B tests to validate hypotheses, analyzed sales data with Tableau and Mixpanel, and identified the key features able to increase CVR and user retention in future product roadmaps for Senior Product Managers • Redesigned tracking metrics in internal dashboards together with Data Analysts, and formed up-to-date business strategies as guidance for BD, Engineering, and Product to better allocate resources and jointly achieve targets
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Dcard | Oct 2021 - Aug 2022

Global Market Research Specialist

• Led and trained a team of 5 SEA and LATAM nationalities (Honduras, Vietnam, Indonesia, Thailand, and Taiwan) to conduct market research for 30+ countries and analyze 100+ social product competitors, and constructed go-to-market strategies for the management • Headed and coordinated cross-functional Facebook Ads campaigns in 11 countries (aligning with PM, Designers, Developers, and external digital agencies) to validate product-market fit; ultimately identified 2 SEA and LATAM markets for global expansion for the CEO by analyzing marketing ads performance (e.g. CPA, CPC, CVR) • Drafted UX research framework, conducted 19 user interviews in Spanish, Vietnamese, and English languages to understand user problems, then created personas with UX researchers to outline the prototype on Miro and Mural for product managers • Solved the cold start problem by acquiring 2,500+ potential leads from 0 and collecting quantitative data with a mixture of HubSpot, Calendly, Typeform, and Facebook Ads • Localized the MVP strings in English and Spanish languages on Lokalise, and completed a series of QA tests to detect bugs and renovate user journeys for product managers • Developed and established collaborations with 3 partners in Peru for HR, Marketing, and Legal departments

Holded | Jun 2020 - Nov 2020

Country Launcher, APAC Market (Intern)

• Assisted the Spanish SaaS startup to penetrate Taiwan and Southeast Asia ERP markets by acquiring pilot users (SMEs), identifying local needs, and studying competitors • Collaborated with Market Growth Manager to determine go-to-market strategies (e.g. Creating Taiwanese persona, jobs to be done), analyzed user behaviors, and tested API integrations of partner platforms (Shopify, WooCommerce) in order to complete tasks in each sprint • Increased the engagement of Chinese-speaking customers/leads through CRM system (HubSpot, Intercom) and advised product optimization strategies to the software developer team

Klook Travel | Aug 2018 - Jul 2019

Business Development Coordinator

• Planned new packages/products able to drive long-term consumer growth and retain users by tracking sales reports and offering market insights of user behaviors in each Asian market to business partners • Developed standardized product onboarding workflows to reduce the workload of BD teams in multiple markets • Coordinated internal onboarding/localization workflows across 5 APAC offices for 120+ new product pages in Chinese and English, which contributed to 20% of products available and generated 50%+ of revenues in Taiwan

G2 Travel | Jan 2018 - Jun 2018

Market Executive

• Customized products for the largest travel agencies in Taiwan given the budget ranges, flights, and timelines, and provided alternative products/solutions for the tour leaders in Europe when emergencies occurred • Managed supplies for European partners to allocate available resources and maximize both parties’ profits

My Education

Take a look at my formal education

Master's Degree in Tourism ManagementUniversitat de Girona | 2021
Master's Degree in Tourism ManagementUniversity of Ljubljana, Faculty of Economics | 2020
Master's Degree in Tourism ManagementSyddansk Universitet - University of Southern Denmark | 2020
Bachelor's Degree in Risk Management and InsuranceNational Chengchi University (NCCU) | 2017

About Me

Shih-Heng Chen

Multilingual Cross-functional Project Manager (Spanish/English/Chinese/Vietnamese) | Software Product Analysis/Operations | Go-to-market Strategy

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