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Yisheng Xu

Yisheng Xu

Student

University of Warwick

Technologies

My Portfolio Highlights

My New Track

Data Analyst

My New Course

Introduction to Python

My New Track

Data Analyst

Quantitative wordsmith, translating complex concepts into elegant equations.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Intermediate SQL

course

Introduction to Python

course

Introduction to SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate Python
Intermediate SQL

My Work Experience

Where I've interned and worked during my career.

Shopee | Apr 2020 - Sep 2022

Senior Associate, Associate Category Manager

Senior Associate, Associate Category Manager, B2C Electronics • Hold full responsibility for Shopee's electronics shop in the B2C commercial department, overseeing all aspects of the business to ensure profitability. • Successfully led a team of two members and implemented commercial tasks, resulting in increased efficiency and productivity. • Conducted market research and analysed customer data to identify trends and opportunities for growth, and implemented new processes and tools to streamline operations and improve overall performance. • Managed marketing campaigns, exposure placement, budget allocation, shipping policies, discount settings, and overall profit and loss reporting for the shop. • Monitored daily business performance and forecasted monthly revenue to achieve sales targets. • Collaborated closely with the other teams to drive business growth through marketing campaigns and initiatives, resulting in more than 300% year-over- year revenue growth (2022).
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Shopee | Aug 2018 - Apr 2020

Associate, Category Management Analyst

Associate, Category Management Analyst, B2C Electronics Shop • Developed and executed successful online sales campaigns and events, resulting in increased sales and revenue. • Collaborated closely with marketing and business intelligence teams to optimise promotional strategies and enhance efficiency. • Conducted market research and analysed customer data to identify trends and opportunities for growth. • Implemented new processes and tools to streamline operations and improve overall performance.

ASUS | Aug 2016 - May 2018

Product Manager

Product Manager of Zenfone • Conducted extensive market research and competitor analysis to define the product specifications of Zenfone. • Participated in the decision-making process for Zenfone development based on marketing analysis and customer feedback. • Successfully met the company's sales goals and launched products on time by managing project schedules and costs. • Collaborated with the local sales and marketing teams to monitor sales performance and ensure alignment with headquarters' expectations. • Led the product management of three successful product launches: Zenfone 5 (2018), Zenfone 4 Selfie (2017), and Zenfone 3 Max (2016).

My Education

Take a look at my formal education

Master of Science - MS, e-Business Management (Specialism: Data Science and Digital Operations)University of Warwick | 2023
Bachelor of Business Administration - BBA, Business AdministrationSoochow University | 2014

About Me

Yisheng Xu

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