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Evan Oster

Evan Oster

Managing Director

SciMark (my consulting company) | Miami, FL

Technologies

My Portfolio Highlights

My New Course

Machine Learning with caret in R

My New Course

Machine Learning with scikit-learn

My New Course

Advanced Deep Learning with Keras

My New Course

Machine Learning with caret in R

Global expert applying Data Science, Customer Analytics, & Consumer Insights to Marketing, Retail, Media, and Pricing opportunities.

My Work

Take a look at my latest work.

course

Machine Learning with caret in R

course

Machine Learning with scikit-learn

course

Advanced Deep Learning with Keras

course

Machine Learning with caret in R

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Understanding Artificial Intelligence
Understanding ChatGPT
Introduction to R

My Work Experience

Where I've interned and worked during my career.

Endeavor Miami | May 2016 - Jul 2022

Volunteer Mentor and Panelist

Support the selection process of Endeavor entrepreneurs by interviewing candidates and participating in panels. Mentor and advise selected entrepreneurs regarding data analytics.
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University of Miami Herbert Business School | Jan 2018 - May 2021

Lecturer (Marketing) and Career Coach (Business Analytics)

students. Career coach to students within the Master of Science in Business Analytics program.

SciMark | May 2015 - Present

Managing Director

Consult with clients to predict customer lifetime value by applying probability models, such as Pareto/NBD, to individuals' transaction histories. Implement a test & learn approach to growing CLV, revenue, and profit through targeted marketing actions and churn reduction. www.scimark.net

De La Riva Group | Sep 2013 - May 2014

Vice President

Business Development for US Hispanic and Latin American Regional primary market research services.

Millward Brown China - Kantar Group | Jun 2011 - Oct 2012

Group Account Director

Led account team delivering Chinese component of global Tracking study for The Coca-Cola Company, one of the agency’s largest clients, including the Coca-Cola, Sprite, and Minute Maid brands. Responsible for several million dollars of business and managed team of seven.

GfK Custom Research - (now NielsenIQ) | Apr 2009 - Mar 2011

Vice President

Led client engagements totaling several million dollars for the Brand and Communications practice area. Achieved turnaround and exceeded profitability target on agency’s largest global Tracking project, for the Brown- Forman Corporation, including the Jack Daniel’s brand.

Bacardi Global Brands | May 2001 - Jul 2008

Director Planning & Research (Americas, Europe, Asia Pacific)

Key leadership role in transforming Market Research function from project- based to Planning focus. Proactively delivered influential planning expertise to global brand teams and to local market business units, primarily in the Americas region and additionally in Asia Pacific and Europe. Managed one consultant and $2 million spend. * Core team member and change agent on Global Brand Executive teams and in the global strategic brand planning process, including the Bacardi, Dewar’s, Grey Goose, Bombay Sapphire, and Cazadores brands * Passionate advocate for voice of the consumer in global cross-functional teams * Thought leader in bringing new analytical tools and data sources into the business

MeasureCast (now Nielsen Audio) | Jan 2001 - Apr 2001

Vice President Research

Chief Research Officer for start-up service measuring the size and composition of online streaming media audiences. Represented the company and its methodology to media research community, and supported sales to broadcasters and advertising agencies. Successful exit via acquisition by Nielsen. Managed one direct report.

MTV Networks Latin America - Viacom | Feb 1999 - Sep 2000

Director Market Research

Led all Market Research for MTV and Nickelodeon cable television and online media businesses in Latin America and implemented regional components of global projects. Managed five direct reports and $1 million budget. * Supported Ad Sales in achieving record-breaking revenue results, increasing over 60% versus previous year

Strategy Research Corporation (now Ipsos) | Mar 1998 - Jan 1999

Vice President

Business development and project management of custom, primary research services in Latin American and US Hispanic markets, including both quantitative and qualitative work. * Provided critical support to key client, American Express, that helped transform the relationship from a regional to a global level; result was invitation to bid on multiple $1 million projects.

The NPD Group (now NielsenIQ) | Apr 1995 - Oct 1997

Director INTELECT Latin America

Developed information services covering Latin American markets for the Consumer Electronics industry. Sold to senior management of multinationals, including Sony and Samsung, and achieved 24% growth. Managed business activities in Brazil, Mexico, and Japan. Managed one direct report.

The NPD Group (now NielsenIQ) | Mar 1994 - Mar 1995

Executive Director Panel Mexico

General manager of startup consumer market research joint venture formed by US, Mexican, and Brazilian groups. Responsible for $2 million budget, 120 employees, and multinational clients.

Citicorp POS Information Services | Jul 1989 - Nov 1993

Marketing Manager

Managed re-launch of targeted direct mail media service using “big data”, the largest database of actual consumer purchase behavior ever assembled. Directed analysis of previous product, participated in concept development, designed improvements, and supported sales launch.

IRI (Information Resources, Inc. now Circana) | Sep 1987 - Jun 1989

Marketing Consultant

Developed client base for PromotionScan, an information service using supermarket retail scanner data to track sales. Provided analytic consulting services helping company win $1 million contract, including Oreo, Chips Ahoy!, Ritz, Triscuit, and Premium Saltines brands.

My Education

Take a look at my formal education

Master of Business Administration (M.B.A.) in MarketingUniversity of Pennsylvania - The Wharton School | 1987
Master of Arts (MA) in International StudiesUniversity of Pennsylvania - The Lauder Institute | 1987
Bachelor of Arts (BA) in Applied MathematicsBrown University | 1982

About Me

Evan Oster

Global expert applying Data Science, Customer Analytics, & Consumer Insights to Marketing, Retail, Media, and Pricing opportunities.

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