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Federico Della Bella

Federico Della Bella

Professor, Advisor

Politecnico di Milano Graduate School of Management

Technologies

My Portfolio Highlights

My New Project

Investigating Netflix Movies and Guest Stars in The Office

My New Course

Introduction to Python

Analytical pioneer, exploring uncharted territories in the world of data.

My Work

Take a look at my latest work.

course

Understanding Data Science

course

Introduction to R

course

Introduction to Python

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Kellog School of Management AI Application for Growth

Knime Advanced Proficiency in Knime Analytics Platform

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

P4I - Partners4Innovation - Digital360 | Aug 2022 - Present

Partner

N/A

TWG Consulting S.r.l. | Mar 2011 - Aug 2014

Senior Manager

With TWG Consulting, I have worked in very innovative projects, with big companies, SMEs, universities, foundations, and institutions. I was project manager in the open innovation projects developed with networks of enterprises, to develop new markets or products. - Open Innovation Programs - Business Planning and Grant Assessment - Strategy - Marketing - Business Planning - Product Development
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The Renaissance Link | Jun 2009 - Jun 2012

Board Member and Analyst

The Renaissance Link was a multidisciplinary association, joining together professional from different backgrounds and industries. The mission was to enquire and give visibility through seminars, conferences, exhibition, books to some trends in Italian entrepreneurial environment, analysing managerial culture, processes, positioning, and history of some of the most innovative and ethical Italian companies. I was part of the team of the analysts and co-author of the book "Il Talento dell'Impresa", which summed up main results in a story-telling approach. Some of the companies involved into the analysis: Yoox, iGuzzini, Coccinelle, Deborah, Shenker, Webscience, Veneta Cucine, Bonotto.

Contrasto.Progetti per la fotografia | Jun 2006 - Mar 2011

International Office Chief Manager

I started as picture editor and became responsible of International Desk, where I was in charge with International content syndication, content marketing, digital marketing, external relationship. I was head of International desk, coordinating a team of 10 people among salesforce and desk managers, and main counterpart of International content providers, like New York Times, Magnum Photos, Trunk Archive, Thomson Reuters, and more than other 40 photojournalist agencies. - Content Licensing - Marketing - Negotiation - Business Development - Plan and Control

Urban Magazine, Controcampo, Sportweek, Campus, Corriere di

N/A

Time for the Planet | Jun 2022 - Present

Partner

Time for the Planet is a non-profit organization that offers financial services for fighting against global warming.

Social Innovation Teams (SIT) | Jan 2022 - Present

Mentor

N/A

Digital360 | Jun 2019 - Aug 2022

Digital Strategist

Demand Generation, Lead Generation, Digital Marketing, Digital Transformation, Marketing Automation. We develop inbound and marketing automation projects with technological B2B companies with complex products or services.

MIP Politecnico di Milano | Nov 2018 - Present

Extended Faculty Member

Lectures and Workshops in MBA, EMBA, Master in Management courses. - Strategy & Marketing lectures and workshops - Business Plan & Lean Startup lectures and workshops

P4I - Partners4Innovation - Digital360 | Jun 2018 - Aug 2022

Associate Partner

Supportiamo la trasformazione digitale di imprese e pubbliche amministrazioni, sviluppando insieme ai nostri clienti le strategie digitali finalizzate a estrarre il massimo valore dai dati e a costruire servizi ed esperienze centrate sull'utente. Si rivolgono a noi imprese che: - Vogliono valorizzare i dati per lo sviluppo di prodotto e l'innovazione, la creazione di campagne di comunicazione e commerciali, il miglioramento della relazione con il cliente. - Vogliono trasformare l'organizzazione, aggiornando valori e competenze in senso human-centred e data-driven - Vogliono ridisegnare i propri servizi, lanciarne di nuovi, ottimizzare l'esperienza di utenti e clienti con servizi, piattaforme e interfacce - Vogliono ridisegnare la propria marketing technology stack Abbiamo creato un team interdisciplinare fatto da data scientist, user experience researcher, esperti di marketing e digitale. Le principali progettualità che sviluppiamo sono di 5 tipologie: 1. Programmi di trasformazione digitale, con progetti di training, formazione, disseminazione 2. Progetti di Marketing Analytics e Big Data Marketing, volti a creare strategie commerciali, relazionali e di comunicazione data-driven 3. Progetti di Customer Experience e Service Design, per valutare e ri- disegnare servizi, interfacce, piattaforme 4. Progetti di pianificazione strategica volti a migliorare il posizionamento di mercato, aggiornare l'architettura di brand, sviluppare nuove properties omnicanale: siti web, portali, blog, house-organ, magazine 5. Progetti di Marketing Technology Strategy, in cui accompagniamo i nostri clienti nella definizione della propria marketing technology stack e nell'integrazione e sfruttamento delle tecnologie più avanzate (Big Data Marketing & Analytics, CRM & Marketing Automation, Customer Data Platform e Portali)

LUZ About Stories | Feb 2017 - Nov 2019

Head of Marketing Analytics

N/A

Fondazione Distretto Green&High Tech Monza Brianza | Mar 2017 - Jul 2018

Strategic Innovation and Marketing Advisor

The Foundation Green Hi-Tech Monza Brianza District is a half public half private entity, whose mission is to support hi-tech companies and exploit all the possible synergies among SMEs, multinational companies, and startups. The District is based in north east Milan - in the province of Monza Brianza, an area with a strong presence of hi-tech enterprises - and has the goal to attract new companies, even from non-technological business areas, in the territory, accelerating innovation and business development through cross- fertilisation, collaboration, and open innovation projects. Internet of Things, Artificial Intelligence, Automation represent the strategic technologies and solutions on which the Foundation and its members are investing for their present, immediate, and long-term future. I support Distretto and its companies in the exploitation of web and digital tools, for business development, innovation, and communication.

Federico Della Bella Information Engineering Firm | Sep 2015 - Present

Strategic Innovation and Marketing Advisory

Strategy and Marketing Manager and Professor with more than ten years of experience in business consulting, media & entertainment, e-commerce. How to transform your business models, your processes, and your skills in the digital era. How to improve the performances of go-to-market activities through the creation of engaging content, and the analytical approach based on metrics and quantitative marketing. How to plan your activities and take decisions. These are the areas of intervention and the activities on which I can assist and help your company. www.federicodellabella.com

Politecnico di Milano | May 2015 - Present

Adjunct Professor

Lectures and Workshops for Graduate and Master International Students. Lectures are held in English. - Marketing Lectures & Workshops - Strategy Lectures & Workshops - Business Plan Lectures & Workshops - Startups and Lean Startup Lectures & Workshops

MIP Politecnico di Milano | Mar 2015 - Present

Adjunct Professor

Lectures and Workshops for Master International Students. Lectures are held in English. - Marketing Lectures & Workshops - Strategy Lectures & Workshops - Business Plan Lectures & Workshops - Startups and Lean Startup Lectures & Workshops

POLIDESIGN SRL | Jan 2015 - Present

Adjunct Professor

N/A

IES Abroad | Sep 2014 - Present

Faculty Member and Professor

Business Plan Professor Lectures and Workshops for Graduate US Students. Lectures are held in English. - Marketing Lectures & Workshops - Strategy Lectures & Workshops - Business Plan Lectures & Workshops - Startups and Lean Startup Lectures & Workshops Course Page: http://www.iesabroad.org/study-abroad/courses/milan/fall-2015/ ib-et-361

Wardroba Srl | Dec 2013 - Apr 2019

Co-founder

Wardroba is a fashion social commerce platform selling on B2B and B2C channels independent brands collections. Wardroba distributes its creations worldwide. Co-founder and administrator of the company. In charge with strategic planning and fund raising, leaded 2 increases of capital and the entrance of venture capitalists.

Contrasto.Progetti per la fotografia | Jul 2014 - Jan 2017

Marketing and Strategy Advisor

model and digital innovation programs. Special focus on direction of personal selling campaigns with top clients, and direct marketing, mail marketing, social media, and website with a wide variety of clients in different industries. Business model innovation, digital presence exploitation, inbound marketing campaigns and content monetisation. Customer Insight and business model innovation. In charge with international relations with suppliers worldwide. International negotiation and distribution.

MIP Politecnico di Milano | Jun 2014 - Dec 2016

Academic Tutor

Workshop for Graduate and Master International Students I have the coordination of a team of 4 tutors to support MBA candidates in the development of business plan. - Business Plan workshop - Tutor team coordination

NABA Nuova Accademia di Belle Arti and CFP Bauer | Jan 2009 - Dec 2016

Adjunct Professor

Lectures and Workshops for Graduate and Master International Students - Content Licensing - Content Strategy - Marketing

Novara, | Sep 1997 - Dec 2010

journalist (writer and picture editor)

For several years, I have worked as columnist and picture editor in many magazines and newspapers. - Writer / Columnist - Picture editor

Ericsson | Mar 2005 - Mar 2006

Telecommunication Engineer Intern

Internship to develop MS thesis project in Telecommunication Engineering with Prof. Gino Masini and Carlo Capsoni at Politecnico di Milano. Degree Thesis statement: “Broad-band characterization of the 24-30 GHz channel for point-multipoint fixed applications, construction and validation of a channel simulator.”

My Education

Take a look at my formal education

Master of Business Administration (M.B.A.), Business/Managerial EconomicsMIP-Politecnico Di Milano | 2013
MBA Exchange Program, Doing Business in ChinaSchool of economics and management Beihang, Beijing | 2013
Laurea (M.Sc.), Telecommunications EngineeringPolitecnico di Milano | 2005
post degree graduation, PhotographyBauer - post-graduate photography school | 2004
None - Change of the field of study, Italian LiteratureUniversità degli Studi di Milano | 1998

About Me

Federico Della Bella

Telecommunications Engineer MBA - Master in Business Administration Partner at P4I Digital360: https://www.digital360.it/ POLIMI Graduate School of Management Adjunct Facu

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