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Fernanda Eiguren Riva

Fernanda Eiguren Riva

Market research analyst


My Portfolio Highlights

My New Course

Introduction to SQL

Data explorer, embarking on expeditions to uncover hidden insights.

My Work

Take a look at my latest work.


Introduction to SQL


Intermediate SQL


Joining Data in SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Unnax | Feb 2019 - Present

Market research analyst

Marketing Analyst and Market Researcher. Detect target companies by vertical and use case. Benchmark CRM automation: Definition, maintenance and conversion of sequences. KPIs Marketing automation (Hubspot - Phantom Buster - Zapier): Dashboard and workflows. Trend analysis: Fintech, Payments, KYC, Open Banking, SaaS, BaaS.
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MCTPLUS | Nov 2017 - Nov 2018

Trade marketing analyst

Planning and development of POS visibility strategies. Analysis of KPIs and presentation of results (fortnightly - quarterly). Creation of different reports on control and development of new tools to present to different mass consumption clients. Sales volume tracking, driving turnover through FIFO/PEPS format. Marketing Analyst Profile.

Lilus | May 2014 - Sep 2017

Digital marketing analyst

As a marketing analyst, I develop these type of tasks: Creation and monitoring of digital campaigns. Research and monitoring of competitors. Price analysis and new products. Sales analysis.

My Education

Take a look at my formal education

Master en Dirección de Ecommerce y Marketing Digital, MarketingUniversitat de Barcelona | 2020
Marketing Online, MarketingEducacionIT | 2015
Licenciatura en Comercialización, MarketingUniversidad Argentina de la Empresa | 2014

About Me

Fernanda Eiguren Riva

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