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Fernanda Eiguren Riva

Fernanda Eiguren Riva

Market research analyst

Technologies

My Portfolio Highlights

My New Course

Introduction to SQL

My New Project

Introduction to DataCamp Projects

Data explorer, embarking on expeditions to uncover hidden insights.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Intermediate SQL

course

Joining Data in SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Unnax | Feb 2019 - Present

Market research analyst

Marketing Analyst and Market Researcher. Detect target companies by vertical and use case. Benchmark CRM automation: Definition, maintenance and conversion of sequences. KPIs Marketing automation (Hubspot - Phantom Buster - Zapier): Dashboard and workflows. Trend analysis: Fintech, Payments, KYC, Open Banking, SaaS, BaaS.
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MCTPLUS | Nov 2017 - Nov 2018

Trade marketing analyst

Planning and development of POS visibility strategies. Analysis of KPIs and presentation of results (fortnightly - quarterly). Creation of different reports on control and development of new tools to present to different mass consumption clients. Sales volume tracking, driving turnover through FIFO/PEPS format. Marketing Analyst Profile.

Lilus | May 2014 - Sep 2017

Digital marketing analyst

As a marketing analyst, I develop these type of tasks: Creation and monitoring of digital campaigns. Research and monitoring of competitors. Price analysis and new products. Sales analysis.

My Education

Take a look at my formal education

Master en Dirección de Ecommerce y Marketing Digital, MarketingUniversitat de Barcelona | 2020
Marketing Online, MarketingEducacionIT | 2015
Licenciatura en Comercialización, MarketingUniversidad Argentina de la Empresa | 2014

About Me

Fernanda Eiguren Riva

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