Development and implementation of CRM Marketing strategies, providing support and intelligence to acquisition, engagement, and lead conversion actions for G4 Educação business units. Support the Head of the area and sales team to constantly improve commercial pipelines using CRM (Hubspot) data and resources for analysis, development, and monitoring of proposed actions. Development and implementation of Inbound Marketing strategies to increase conversion and customer retention rates. Management of the contact database, segmentation of audiences, and development of dashboards and reports to provide qualified information to the area.

G4 Educação | Jan 2022 - Jan 2023

CRM Analyst

Responsible for ensure that the team is organized and on track by managing the schedule of activities. I also assist with integrating our work with other platforms and creating reports and dashboards to effectively present our results. In addition, I divide our audience into segments and generate insights to better understand and serve them.

Instituto Four | Jul 2021 - Present

Fellow

The ProLíder program is a leadership training that brings together renowned experts to discuss the current Brazilian scenario. The goal of the program is to create transformative businesses that contribute to the development of Brazil. In January 2022, I was accepted into the Four Community and became a Fellow of the Instituto Four, the organization behind the ProLíder program.

EcoMud | Jan 2020 - Present

Co-Founder

EcoMud is a company that specializes in repurposing mining waste through road paving. Our solutions address issues such as excess dust on roads, mud and pothole control, and reduced road deformities, resulting in reduced maintenance and fuel consumption.

My Education

Take a look at my formal education

Bachelor's degree in Mining Engineering, MiningESCOLA DE MINAS - Universidade Federal de Ouro Preto | 2014

About Me

As a marketing professional, I have experience in the design and execution of CRM Marketing strategies that support and enhance acquisition, engagement, and conversion efforts. I am proficient in the use of Hubspot and continually seek opportunities

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