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Gitanjali Mule

Gitanjali Mule

Data Scientist Intern

Cuna Mutual Group

Technologies

My Portfolio Highlights

My New Project

Introduction to DataCamp Projects

My New Workspace

Investigating Netflix Movies and Guest Stars in The Office

My New Course

Introduction to Python

Machine learning maverick, riding the wave of algorithms to new frontiers.

My Work

Take a look at my latest work.

workspace

Investigating Netflix Movies and Guest Stars in The Office

workspace

Introduction to Python

workspace

Assignment

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

CUNA Mutual Group | Jun 2022 - Aug 2022

Data Scientist

• Build a multiclass predictive classification model to identify a response channel preference of a consumer within the direct mail context by researching and integrating existing and new variables from various data sources in SQL • Tasks included but not limited to formulating dependent variable, use case of the model, data modeling using snowflake, generating data report, and presenting/communicating it to stakeholders, and analyzing the impact of model in terms of cost saving and customer ranking for future reference. • The final model had the overall accuracy of 83.56%, with recall and precision for minority classes to be greater than 15%. The model has a potential of cost savings of up to $100,000 for each direct mail marketing campaign and increase the responses through WEB and Phone to increase the overall profitability of each campaign. • Technologies used: R, R-studio, SQL, Snowflake, Azure Dev Ops
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Children's Emergency Relief International (CERI) | Aug 2021 - Dec 2021

Marketing Analytics Intern

• Generating actionable &compelling recommendations by interpreting, exploring, identifying, and communicating insights discovered using platforms like google analytics, salesforce, marketing cloud, social media analytics • Performed data analysis on email marketing data using tableau and r to recognize various clusters in the email marketing mailing list and suggested a way to enhance engagement among different clusters. • Develop dashboards and visualizations for company directors while maintain weekly reports using google Data Studio Responsibilities: - Measuring Marketing campaigns on web, social accounts, and email marketing. - Data cleaning and exploration for email marketing campaigns. - Creating Reports and Dashboards on Salesforce cloud - Google analytics reports - Weekly marketing analytics presentations - A/B testing for email marketing and social media marketing.

Analytics Vidhya | Jan 2021 - Nov 2021

Freelance Technical Writer

• Published Articles on Data Science, Python Programming, Big Data Technology and Ruby on Rails on Medium platform via Analytics Vidhya

Nectar InfoTech(Startup) | Jun 2016 - Jan 2018

Digital Marketing Manager

• Monitoring, Analyzing and Modelling marketing campaigns using tools such as google analytics. • Leading digital advertising campaigns, content management, email marketing, SEO management and customer support • Responsibilities include Customer Success management.

Vertex Mobisoft Pvt Ltd | May 2015 - Jul 2015

Market Research Intern

feedback forms. Surveys included consumer preferences, shopping pattern, authentication reward system, validating strategies in and around Pune city. • Data Engineered and analyzed to identify the patterns in consumer behavior regarding in-store and online shopping experience. • Created an exploratory data analysis report with all the findings and outlined the best strategy of the reward system for mobile app users • Inculcated the self-starter quality while working with the co-founder Mr. Amol Pomane. • Based on the analysis, developed a detailed report of the market research.

My Education

Take a look at my formal education

Master of Science - MS, Data AnalyticsThe University of Texas at San Antonio | 2022
Software Engineering Bootcamp, Computer Software EngineeringFlatiron School | 2019
Master of Business Administration (M.B.A.), Marketing/Marketing Management, GeneralMITSOM | MIT School of Management | 2016
Bachelor of Engineering (B.E.), Electronics and Telecommunication EngineeringSavitribai Phule Pune University | 2014
Diploma, Electronics and Telecommunication EngineeringMAEER's Sri. Savitribai Phule Polytechnic, Pune | 2011

About Me

Gitanjali Mule

I am looking for a data science position. Thank You

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