Alex Won

Product Manager

Krafton

Technologies

Data whisperer, listening closely to the stories hidden within the numbers.

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

KRAFTON Inc. | Apr 2025 - Present

Team Lead, Krafton ID User Management

- Plan and execute customer-centric engagement services and community- building programs for Krafton ID (KID) users - Lead the central team that manages KID CRM policies, platform (Braze), and processes, driving over 2x improvement in email engagement metrics through an ongoing 2025 policy redefinition initiative - Provide player behavior–based segmentation for multiple live-service games and support cross-marketing campaigns for new titles - Lead global cross-functional projects across product and service teams in Korea, the U.S., and other regions

KRAFTON Inc. | May 2023 - Mar 2025

MarTech Product Manager for Krafton Americas Publishing

- Lead attribution and lifecycle marketing for Krafton titles, with recent GTM tactics for [REDACTED] quadrupling engagement across four campaigns. - Pilot new technologies, implement automation, and conduct A/B testing to optimize performance and drive continuous improvement.

KRAFTON Inc. | Apr 2022 - May 2023

Technical Product Manager for Striking Distance Studios

- Led MarTech efforts for Striking Distance Studios’ AAA title, The Callisto Protocol within 8-month GTM campaign, managing website, attribution - Oversaw new CRM audience acquisition of 130,000, later utilized for studio’s DLC launches

KRAFTON Inc. | Jan 2021 - Apr 2022

Product Manager - Shared Technology

- Rebranded and managed Krafton ID, scaling it to over 20 million users across multiple game titles. - Built activation tools for PUBG marketers to run growth and retention campaigns connecting web and game

PUBG Corporation | Jan 2019 - Dec 2020

Lead Interpreter, Manager

- Led teams across Seoul, Los Angeles, and New York for seamless collaboration. - Among PUBG’s first interpreters, shaped in-house roles and built workflows to boost productivity. - Created PUBG’s first Slack translation app with custom features to foster translator-AI teamwork.

PUBG Corporation | Sep 2017 - Dec 2018

Simultaneous Interpreter

Subject expertise: Game/web development and optimization; machine learning; graphic engineering; live service operations; Unreal Engine; marketing and communications

SPH | Jun 2016 - Aug 2017

Marketing and Product Associate

- B2B marketing of GIS products (Google Maps API, CARTO, SuperMap) and company's proprietary software for clients like LG and Samsung - Informative Blog, CRM, Paid Media, Seminars and Industry Exhibitions targeted to Location Intelligence professionals to create quality leads

CNN | Jun 2013 - Aug 2013

Production Intern

N/A

DOMO Brodeur | Sep 2011 - Dec 2011

Account Executive

Social media management for Kia Motors and Hankook Tire

My Education

Take a look at my formal education

Master's degree, Language Interpretation and TranslationHankuk University of Foreign Studies | 2016

Bachelor of Arts (B.A.), Economics and JournalismEmory University | 2013

Create Your Data Portfolio for Free