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Harrison Little

Harrison Little

Associate Marketing Director

College of Charleston

Technologies

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Ovative Group | Oct 2022 - Present

Search Engine Marketing Growth Manager

N/A

Wpromote | Nov 2021 - Sep 2022

Associate Director

N/A

Brainlabs | Feb 2021 - Nov 2021

Senior Ecommerce Account Manager

N/A

Visiture | May 2017 - Feb 2021

Senior PPC Digital Marketing Manager

Senior PPC Account Manager focused on driving returns in all facets PPC and SEM related. Visiture is a full-service search marketing agency located in Charleston SC and Atlanta GA. We specialize in serving eCommerce businesses focused on increasing their Internet presence and reaching their online business goals. We are a Google Premier Certified agency that knows how to take your business and brand to the next level.
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DAGMAR Marketing | Mar 2016 - May 2017

Digital Marketing Manager

Team Leader & SEM Account Manager for national and regional clients. DAGMAR is a Premier Google agency, that creates PPC campaign strategies from the perspective of your business to serve all of your business needs. Our optimization and advertising plans are completely customized, building on the resources you have and integrating our capabilities with those of your marketing and IT teams. We can create sustainable digital marketing programs that give you superior ROI.

Surefire Marketing | Jan 2014 - Jan 2016

Digital Marketing Manager

Responsible for all things SEM/PPC, SEO, social media, and Inbound marketing related: -Team lead of a cross-functional teams to establish strong digital marketing campaigns -Setup, manage and optimize clients' PPC accounts in Google Adwords and Bing Adcenter -Maintain KPIs for Inbound Marketing and Search Engine Marketing -Created and optimized social media paid advertising to increase sales and generate leads -Established a social media presence across Facebook, Twitter, Google+ with Hootsuite -Increased brand awareness with Facebook multiple product listing ads -Optimize SEO for clients' websites with the help of the design and development team -Email marketing campaigns with Mailchimp and LeadIn -Perform SEO reports to show SWOTs of clients, using tools like SEO Screaming Frog & SEO Moz -Content writing and blog writing to increase organic links -Increased SEO Domain and Page authority through inbound methodology

BoomTown - Real Estate Web Platform | Sep 2013 - Dec 2013

SEO Analyst Intern

- Updated weekly audit reports on Google Webmaster Tools - Performed SEO audits on clients' WordPress websites - Updated monthly reports on social media progression - Created content for blog pieces for clients - Updated monthly Inbound reports on client performance using Google Adwords and Salesforce

Blue Ion, LLC | May 2012 - Jun 2013

SEM Analyst

-Managed multiple Google Adwords and Bing Adcenter accounts in the search and display network -Assisted in remarketing campaigns to lower costs per conversions -Provided Keyword Research reports and bid adjustments to improve campaign performance -Provided monthly client reports using data from Google Analytics -Optimized websites following SEO best practices -Edited and managed the budget for Youtube promotional videos ads -Found link opportunities using Linkbuilder, SEO Screaming Frog, Wordtracker, and Google Webmaster Tools

Virtual Sourcing Partners | Apr 2011 - May 2012

SEO Consultant

-Oversaw marketing software implementation -Analyzed and report on clients SEO and inbound marketing requirements for success -Established email blasts, whitepapers and e-newsletters -Tracked growth progress on a month to month basis -Worked with a cross functional team to plan business strategy

- Freelancer | Jan 2011 - Jan 2012

SEO/PPC Manager

-Set and manage multiple campaign ads and bids in Google Adwords -Bulk optimizations made in Adwords Editor -Update title tags, meta descriptions, keywords and other SEO materials to boost organic traffic -Create monthly budget and ROI reports from data pulled from Google Adwords -Established strong social media presence across Facebook, Twitter, Google+ and YouTube

My Education

Take a look at my formal education

College of Charleston

About Me

Harrison Little

Digital marketing professional, with experience in PPC/SEM search, shopping and display ads. Telling stories with data via creative visualizations and summaries with actionable insights and take aways.

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