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Hasan Ismayilov

Hasan Ismayilov


Data analyst / Business Insights Manager

HMI Performance Incentives | United States of America


My Portfolio Highlights

My New Course

Introduction to Python

My New Workbook

Introduction to SQL

Inquisitive analyst, forever asking 'Why?' to uncover the truth in data.

My Work

Take a look at my latest work.


Investigating Netflix Movies and Guest Stars in The Office


Competition - Improving Customer Segmentation


Introduction to SQL

My Certifications

These are the industry credentials that I’ve earned.

SQL Associate

SQL Associate

Data Analyst Associate

Data Analyst Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

HMI Performance Incentives | Mar 2023 - Present

Business Insights Manager


Bakcell | Feb 2021 - Mar 2023

Business Intelligence Manager

• Creating and managing KPI's for B2C sales department for all managerial levels • Developing and implementation of target setting logic for GA, Data, Tariff based on seasonality, shop support, brand trends and quality. • Creating various databases and reporting scenarios and develop them through various software together with IT team to create further solutions. • To querying data from various sources such as SQL server, Qlikview, NGBSS system to create demanded and necessary reports. Analyzing brands, sub-brands, regions, sub-locations in MoM, YoY base and comparing them to get meaningful insights • Creating and developing interactive BI dashboard using Power BI, Tableau and Excel to get daily insights for every level of roles. • Creating excel reporting and analytics files and gather them on share folders for various roles. • Analyzing ARPU, LTV, Stickiness rate, Churn rate and etc. cohorts and creating shareable database with these reports to use it for creating of further analysis • Working together with other departments such as Marketing, CVM team to creating logic for new campaigns, promotions and actions to decrease churn rate while increasing new additions. • Analyzing telecommunications cost-control measures and network improvements; implements changes and/or makes recommendations to related departments. • Analyzing and developing strategy to increase digital penetration, automation thought company, to increase electron payment and decrease voucher card usage and distribution. • Analyzing existing base and new customers to provide best service in customer service centers, in parallel to increase customer satisfaction rate, NPS score and etc. of company. • Analyzing customer flow and based on this analysis to recommend opening of new dealer shops and customer service centers to make our products available in all over the country. • Analyzing and preparing yearly OPEX and CAPEX budget plan, based on previous year budget and actual expenses trends.
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BAT | Jun 2011 - Feb 2021

Sales analysis expert

• Defining and assigning KPI's for sales persons • Analyzing sales data based on regions, sub-regions, branches, brands, sub- brands • Creating daily, weekly, monthly and yearly reports and delegating them to all level managers based on roles • Defining and setting promotions and plans for all level of retail object based on trend analysis and sales forecasting • Creating Excel application for all branches to track sales performance in parallel with 1C ERP system * Analyzing and comparing sales KPI through using Analytic server

Imperial Tobacco EU | Sep 2010 - Jun 2011

Financial Data Analyst


My Education

Take a look at my formal education

Corporate Education, Manage MentorHarvard Business School Online | 2022
Course, Digital TransformationMIT Sloan Executive Education | 2021
Master's degree, International Relations and Affairs  · (September 2008 - MayBaku State University | 2010
Bachelor's degree, EconomicsAzerbaijan State University of Oil and Industry | 2006

About Me

Hasan Ismayilov

I am professional BI developer with more than 5+ year Microsoft Power BI experience, more than 10+ year Microsoft Excel experience and with some other analytic tools such as SQL, Tableau, Qlick view, Python programming and etc. By connecting various

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