• Collecting, analyzing, and interpreting marketing data to optimize content. • Monitoring website traffic and user behavior to identify trends and drive decision-making. • Increased website traffic by 15% by identifying high-performing content and refining SEO strategies based on data insights.

Italy Explorers | Mar 2023 - Present

Content Creator

• Full-cycle website, email, and advertisement copy. • SEO-optimized content and articles for blog. • Creating photo and video content. • Designing travel itineraries.

Laba | Sep 2021 - Feb 2023

Marketing Copywriter

• Analyzed data to improve content and marketing strategy. • Produced customized content that drove engagement by 20%. • Created high-converting landing page copy that increased lead generation by 15%. • Launched A/B testing campaigns to boost conversions. • Collaborated with cross-functional teams to deliver on-time and on-budget projects and initiatives.

Asquad | Jan 2021 - Aug 2021

Marketing Content Manager

• Developed marketing and communication strategies aligned with business goals. • Created content for social media channels and PR initiatives. • Analyzed KPIs and metrics to optimise marketing campaigns. • Created A/B test plans to improve ads.

Ernest Airlines | Feb 2019 - Jan 2020

Financial Specialist

• Analyzed results and KPIs, comparing actuals and year-to-date performance with prior periods, forecasts, and plans. • Translated data from multiple sources into valuable information and business drivers utilized by senior management for strategic decision-making. • Prepared reports, tables, and charts to present research results and conclusions.

BF Zavod | Feb 2015 - Dec 2018

Financial Analyst

• Analyzed financial results and KPIs, comparing actuals and year-to-date performance with prior periods, forecasts, and plans. • Translated data from multiple sources into valuable information and business drivers utilized by senior management for strategic decision-making. • Built annual financial plans and provided forecasting support.

State Tax Service of Ukraine | Jan 2013 - Jan 2015

Tax Auditor

• Conducted over 30 audits of businesses to ensure correct reporting on business taxes. • Analyzed, interpreted, and researched state tax laws, regulations, and revenue rulings. • Identified and resolved tax issues to meet compliance requirements. • Provided taxpayer assistance by responding to audit inquiries or information requests.

Ощадбанк | Jul 2009 - Dec 2012

Economist

• Prepared reports, tables, and charts to present findings. • Analyzed and interpreted financial data from reports. • Managed international economic transactions for corporate clients. • Oversaw daily currency exchange operations for private clients. • Increased new client acquisition as well as client retention.

My Education

Take a look at my formal education

Master's Degree in Economy, Technology, and InnovationUnitelma Sapienza | 2025

Master's Degree in FinanceDonetsk State University of Management | 2011

About Me

As a Data Analyst, I am passionate about transforming complex data into actionable insights using Excel, SQL, Tableau, and Google Analytics to help businesses make data-driven decisions and optimize performance.

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