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Marcia Adair

Marcia Adair

B2B Copywriter UX Researcher/Strategy

self-employed

Technologies

My Portfolio Highlights

My New Course

Introduction to SQL

My New Track

Finance Fundamentals

Data curator, carefully curating insights like precious artifacts.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Intermediate SQL

course

Introduction to R

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Duke University Behavioural Finance

Banco Interamericano de Desarrollo Behavioural Economics for Better Public Policies

Queen Mary University of London Classical Linear Regression Model

DataCamp Data Scientist with R

DataCamp Data Analyst with R

Yale University Narrative Economics

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Adair English Consulting | Aug 2013 - Nov 2021

English Language Coach

gave around 4000 hours of Business English coaching to adults 1:1 and in small groups. Clients were a mix of private, corporate and government.
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Manchester City Council | Apr 2006 - Oct 2006

Performance and Insights Coordinator

combined original socio-economic research with performance data to set site-specific attendance and fee targets for state-run daycares

Self-Employed | Mar 2005 - Present

Creative B2B Concepting, UX, Copywriting and Strategy

• researching competition, auditing copy, implementing UX analytics (Hotjar) • persuading SMEs that customer-first copy works better than an info dump • writing BOFU content, developing a strategy for lead magnets and email • working with UI designers to make sure text and design work together

Freelance Print and Radio Journalist | Mar 2005 - Nov 2021

Freelance Journalist

Outlets: LA Times, The Guardian, The Financial Times, The Economist, The San Francisco Chronicle, The Toronto Star, The Globe & Mail, Deutsche Welle, CBC

My Education

Take a look at my formal education

Master of Music, Horn PerformanceThe University of Manchester | 2004
BMus, Music, History, PsychologyWilfrid Laurier University | 2003

About Me

Marcia Adair

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