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Hanif Henry

Hanif Henry

CI Analyst

Publicis Groupe | New York

Technologies

My Portfolio Highlights

My New Workbook

Project: Analyzing Unicorn Companies

My New Workbook

Project: Analyzing Unicorn Companies

Data detective, solving mysteries with analytical prowess.

My Work

Take a look at my latest work.

DataLab

Project: Analyzing Motorcycle Part Sales

DataLab

Project: When Was the Golden Era of Video Games?

DataLab

Project: Analyzing Unicorn Companies

DataLab

Project: Analyzing Motorcycle Part Sales

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Dataquest.io Business Analyst with Tableau Certificate

Meta Career Certifications Meta Marketing Analytics Certificate

Google Career Certifications Digital Marketing & E-commerce Certificate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

Zenith | Oct 2024 - Present

Analyst, Competitive Intelligence - Strategic Media Resources

Client Account: Verizon - Consolidate data from multiple sources to create pivot tables and visualizations, analyzing competitor spending trends over time. - Partner with CI leadership to perform in-depth competitive analyses of marketing campaigns, producing reports segmented by market and messaging strategies to inform decision-making. - Design and present clear, data-driven visualizations in Excel and Google Sheets, transforming complex analyses into actionable insights for stakeholders. - Conducting market and competitor research by tracking local advertising campaigns across digital, radio and OOH platforms. - Benchmarking agency performance against competitors to identify areas for improvement and potential growth opportunities.
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Zenith | Jul 2023 - Oct 2024

Associate Media Planner, Strategy

Client Account: Verizon - Managed budgets and expenditures by creating and updating Authorization to Buy (ATB) documents, tracking spending with proprietary tools, and maintaining internal trackers to ensure accurate budget management across campaigns. - Conducted market research and data analysis using first and third-party tools (e.g., eMarketer, Nielsen) to support the development and execution of media strategies, contributing to client deliverables and strategic presentations. - Collaborated across teams to streamline processes, expedite deliverables, and develop data-driven insights through Microsoft Excel visualizations, effective communication, and strategic project management. - Organized and maintained campaign-specific folders and internal flow charts, ensuring efficient access to client and project records for optimized workflow management. - Participated in a comprehensive training program focused on soft skills, project management, team collaboration and market research, successfully completing a project that involved data analysis and strategic planning for business development at the start of my employment.

Läderach (Schweiz) AG | Oct 2022 - Jan 2023

E-Commerce Fullfillment Associate

- Ensured efficient package dispatch to contribute an estimated 15% improvement in delivery times. - Resolved customer issues promptly in collaboration with the E-Commerce Customer Service Team. - Exceeded individual KPIs aligned with sales targets, demonstrating commitment to achieving and surpassing performance goals.

Bourke Street Bakery | Sep 2021 - Sep 2022

Supervisor/Head Barista

- Led a team of baristas (8), achieving a 10% increase in sales year-over-year through effective customer service and upselling strategies. - Analyzed sales data to optimize promotional strategies, and suggested creative ideas for marketing purposes.

My Education

Take a look at my formal education

High School Diploma in N/AUrban Assembly School for Law And Justice | 2017

About Me

Hanif Henry

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