Leveraging my skills in data science to build machine learning models and mainly forecast product demand for one of the company's major clients, McDonald's Canada. - Building machine learning models for time series forecasting, outlier and anomaly detection, and causal impact analysis. - Building data pipelines that load, clean, aggregate data and output predictions. - Using SQL to extract data from data warehouse and databases. - Automating generation of business reports using Python. - Designing and conducting engaging client presentations to explain the forecast and the methodology used in a clear and concise way.

L'Oréal | Jan 2015 - Aug 2016

Product Manager

brand. - Performed data analysis on retail and e-commerce sales data. Identified performant products, growth opportunities and emerging trends based on data. Created compelling data visualizations to communicate the sales performance and analysis insights to leadership. - Utilized Google Analytics to perform e-commerce analytics, measure the results of individual marketing campaigns, and track conversion rates. - Optimized marketing budget allocation based on analysis and insights from Google Analytics data. - Executed digital advertising campaigns, including search engine marketing, SEO, programmatic display ads, email marketing, social media display ads, and influencer marketing. - Performed demand forecasting for both individual products and categories. Used time-series projection methods on historical sales data such as triple exponential smoothing to predict future sales volumes at the product level. I won the L'Oreal Innovation Competition in 2016 by developing a web application that helped the company provide a better retail experience to customers.

Turkcell | Jan 2014 - Jan 2015

Management Trainee

Managed a portfolio of SaaS cloud computing products. Acted as a point of contact between the software development and business teams to improve product features, and develop sales. - Identified customer needs and business requirements by going to client meetings with account managers. Identified the top-priority features and worked with the software development team to have them implemented according to the customer needs. - Communicated the action plans and expected impact on the business bottom line to company executives. - Performed sales and revenue analysis, managed and executed marketing strategy of the products. Doubled the number of subscriptions, and tripled the product income in 7 months Earned Turkcell CEO Award for the year 2014 for my sales gamification project.

My Education

Take a look at my formal education

Master of Business Administration (MBA), Focus in Business AnalyticsBinghamton University | 2017

Bachelor's degree, Business Administration and Management, GeneralSabancı Üniversitesi | 2013

About Me

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