- Successfully led a complex system migration project over a 2-year timeframe (budget 1.7 mio). Delivered under tight deadlines and challenging conditions with agile teams, achieving substantial cost saving and customer satisfaction. - Serve as Product Owner responsible for backlog management, prioritization, and coordination of day-to-day development activities. Ensured alignment with business goals through continuous collaboration with various teams and stakeholders. - Developed a strategic roadmap for future enhancements, rooted in user- centered research, data analytics and business value assessment. - Initiated and drove the concept development of an AI-based machine learning initiative.

Interdiscount (previously microspot.ch) | Jun 2021 - Sep 2022

Senior Business-Analyst (E-commerce/ Digital Marketing)

- Managed Ecommerce feature roadmap and priorities with stakeholders and two scrum teams - Strategic concept development from idea till implementation with agile teams under Scrum and SAFe framework - Drive initiatives from company vision and developed concepts in collaboration with UX, Business Owners, Architect and IT teams - Develop concepts with user centric and agile approach to deliver added value and increase conversion/engagement and retention.

Rado Watch Co. Ltd. | Feb 2018 - Jun 2021

eCommerce project leader

- Implementing Emarsys marketing automation tool for Rado international markets and managing automated and branding campaigns to drive revenue and engagements. - Managing SEO strategy and implementation for Rado international markets - Managing affiliate marketing for international ecommerce markets - Rolled out eCommerce websites in Austria and Switzerland (German/ French): project management, defining workflow, order and return process, integration of different systems (SAP, Magento, Drupal, Datatrans), terms and conditions, content management, means of payment and reporting. - Implemented Click and Reserve for Austria, Germany, UK and Switzerland: Users can reserve watches online and try watches in store. - Revised paid search ads copies, supported keyword bidding, landing page, and performance review - Analysed website performance and take measures to lower bounce rate and improve tracking on all channels. - Supported China e-commerce operation at Tmall and JD platform with local teams, by managing assortment portfolio, marketing campaigns, digital marketing, gift with purchase, content, and competitive studies. - Optimized e-commerce operation in stock management and reporting.

Contrinex SA | Jan 2012 - Jul 2018

Ecommerce Project Leader - Corporate Regional Manager

Ecommerce project management - Leading, developing, implementing and managing E-commerce project and operations. - Ensuring E-commerce operations from product definition, pricing, order entry, payment, delivery, return, refund, content accuracy and marketing by liaising with various departments and agencies. - Establishing interfaces and processes between an e-shop system with SAP to ensure a well-functioning and user-friendly operation. - Managing Google Adwords and SEO; managing stock level. - Planning and executing promotional activities on online channels to coordinate online and offline sales activities. - Closely cooperating with internal departments and external agencies as well as international affiliates. - Developing market analysis of the ecommerce market in Indonesia with recommendation for the company. SAP implementation - Liaising between HQ SAP team and Chinese project team for SAP implementation in China. - Troubleshooting and coordinating post-project phase and daily operations. International marketing coordination and operations - Organizing tradeshows in close collaboration with HQ marketing team, international affiliates and external partners. - Ensuring Chinese website roll out, eg. content preparation and website testing - Assisting in corporate video preparation. - Supporting marketing gifts sourcing. Sales project management - Managing order fulfilment process for key accounts in China. - Analysing sales data and providing reports to management. Supply chain coordination - Liaising between HQ supply chain team and Chinese affiliates in special projects and coordinate daily operations. - Supporting delocalisation of planning operations in China. Projects - Special projects, conducting market researches regarding business development activities in China.

Contrinex SA | Sep 2016 - Jan 2018

Pricing Manager

- Maintaining price records to affiliates and in SAP - Managing special pricing requests from affiliates - Developing new transfer pricing structures with affiliates and in SAP - Conducting pricing and costing analysis - Supporting operational teams in pricing topics and liaising with consultants and affiliates

Contrinex SA | Jul 2015 - Aug 2016

Production project manager

- Established production site in India by coordinating with planning, production, engineering team and local partners. - Managed fulfilment and leadtime by coordinating with International affiliates for project sales and key accounts. - Oversee homologation process of materials from international materials. - Managing supply chain projects and conducting business analysis.

BSH Home Appliances Group | Oct 2010 - Apr 2011

Ecommerce project assistant

- Managed the online marketing and sales analysis in combination with my master thesis - Assessed performance and usability of competitive e-shops through desk research & test buying - Assisted in building communication between Munich Headquarter and local e-commerce team - Assisted in web content development and official website maintenance - Supported online/offline marketing e.g. search engine optimization, product launch event

Beiersdorf | Feb 2010 - Aug 2010

International Brands Marketing

- Coordinated product design and launches with international affiliates and design agencies - Initiated sales sample development with multiple departments, affiliates and agencies. - Developed market competition analyses, brought up recommendations for the brand - Analyzed sales data, evaluated and defined optimized product assortments for the floor display

CBC Marketing & Communications | Jul 2009 - Sep 2009

Market research Intern

- Planned, implemented and published the Chinese online retail market analysis with key industry players, e-commerce consultants and academic professionals - Developed suggestions for companies interested in the Chinese online sales market entry

Cayin Technology | Aug 2007 - Aug 2008

Sales administrator

- Handled shipments and logistics issues - Assist international and domestic sales teams in sales follow up, customer contacts and sales data analysis - Coordinated between production, sales, and RMA departments - Support production and finance teams in manufacturing process and in collecting account receivable

My Education

Take a look at my formal education

CAS in E-Business and E-Communication, E-Business and E- CommunicationUniversity of Geneva | 2016

Master of European Business in MarketingUniversité de Fribourg/Universität Freiburg | 2011

Exchange student in Louvain School of Management, Business administrationUniversity of Leuven | 2006

English as second languageUniversity of Manitoba | 2001

About Me

I am a Product Owner with data analytics skills. Check my profile: GitHub: https://github.com/hsiangtinglee Selected projects: Nebelobergrenze – Python data analysis

Create Your Data Portfolio for Free