➡️ Conduct User Acceptance Testing (UAT) for a LIMS platform, identifying and reporting functional gaps to ensure alignment with business and user requirements. ➡️ Provide extensive UI/UX feedback, delivering actionable recommendations to enhance usability, streamline workflows, and improve user experience for scientists and lab technicians. ➡️ Collaborate with the data integration team, assisting in data migration, validation, and ensuring seamless connectivity between systems for optimal performance. ➡️ Perform data analysis and data management, ensuring data integrity, optimizing data structures, and generating insights to support operational and strategic decisions.

Trinity Underwriting | Mar 2023 - Apr 2024

Marketing Analyst

➡️ Analyzed marketing and sales data in SQL and Excel, and utilized data visualization tools to deliver actionable insights aligned with business priorities to stakeholders ➡️ Prepared weekly and monthly detailed marketing and sales reports with formulas to automate data entry, streamlining data collection and analysis, and improving department efficiency by 40% ➡️ Utilized analysis techniques to synthesize data and interpret complex marketing and sales results, increasing policy submissions by 6%, quotes by 37%, and binds by 14% ➡️ Assisted with marketing and sales administrative tasks, including redesigning marketing material, overviewing marketing material necessary for events, and contacting third-party publications to strategize an increase the company's online presence ➡️ Leveraged AI and ML platforms to enhance data analysis for improved marketing analytics insights and more consistent integrated marketing strategies

MRKT365 | Jul 2021 - Mar 2023

Marketing Coordinator

➡️ Assisted in the implementation and management of data collection systems across various channels, including CRM and Google Tag Manager ➡️ Created designs for B2B and B2C email marketing and social media campaigns, ensuring they were engaging and aligned with marketing objectives ➡️ Analyzed results from web analytics tools like Google Analytics to measure and optimize campaign performance ➡️ Worked closely with the IT team to improve the company's website user experience by redesigning it using Figma and applying web design standards, which increased the traffic by 85% ➡️ Applied in-depth analysis and expertise in data extraction and quantitative analysis, sorting data from over 4,000 freelancers, to reduce the profile sorting algorithm development time by 15% ➡️ Assisted with the design and content creation for Facebook Ads and Google Ads campaigns ➡️ Led a team of designers responsible for creating static and video content for social media

Momentum Business Law | Jan 2021 - Apr 2021

Marketing Assistant

➡️ Designed graphic content for the company's social media, presentations, and reports ➡️ Analyzed and elaborated reports from the Google Analytics results helping to direct the company's marketing strategy

Acadium | Sep 2020 - Dec 2020

Brand Ambassador

N/A

George Brown College | Aug 2020 - Dec 2020

Peer Tutor

N/A

Minas Gerais State Government, Brazil | May 2011 - Jun 2019

Strategic Advisor and Data Analyst

➡️ Utilized data automation skills to analyze project metrics and trends, which resulted in optimized spending and more streamlined processes ➡️ Drove continuous improvement in data quality and reliability through effective data management ➡️ Managed multi-departmental projects with cross-functional teams to implement a new data entry software ➡️ Worked with developers and stakeholders to create KPI-centric PowerBI dashboards to drive government decisions ➡️ Spearheaded the implementation of a healthcare and education partnership project, impacting 2,000 people by establishing community libraries in basic healthcare units

My Education

Take a look at my formal education

Business Marketing, Business, Management, Marketing, and Related Support ServicesGeorge Brown College | 2021

Associate of Arts - AA, Graphic DesignCentro Universitário UNA | 2017

Bachelor of Applied Science - BASc, EconomicsPUC Minas | 2014

About Me

I'm passionate about transforming data into profitable business decisions.

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Hugo Mendonça

Business Analyst

SIMISCO Biosciences | Toronto

Insights artist, painting vivid pictures of knowledge with data as the brush.

My Work

Data-Driven Product Management: Conducting a Market Analysis

Analyzing Crime in Los Angeles

Project: Exploring NYC Public School Test Result Scores

Project: Analyzing Crime in Los Angeles

Project: Data-Driven Product Management: Conducting a Market Analysis