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Ilona Hetsevich

Certified

Data Analyst

Cisco

Technologies

My Portfolio Highlights

My New Project

When Was the Golden Age of Video Games?

My New Course

Introduction to Python

Numbers enthusiast, translating data into meaningful insights.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Introduction to R

course

Introduction to Python

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst Associate

Data Analyst Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Cisco | Mar 2022 - Present

Digital Insights Manager

N/A

Cisco | Nov 2020 - Mar 2022

Digital Marketing Analyst

Cloud, Collaboration, Data Center, Virtualization, and Unified Computing Systems. • Expert in providing data-driven insights and recommendations for marketing campaigns, channel performance, user journeys, customer behavior, and on- site experience to drive business growth. • Skilled in processing, analyzing, and interpreting large datasets to uncover areas for digital optimization and improve the user experience. • Experienced in creating visually appealing and actionable data dashboards, scorecards, reports, and presentations to aid in informed business decision- making. • Conducted monthly marketing performance reviews and monitored the effectiveness of implemented recommendations to continuously improve campaign results.
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Codewise.com | Nov 2017 - Nov 2020

DIgital Marketing Manager, Conversion Rate Optimiser

Codewise is the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers. Projects include www.voluum.com, www.zeropark.com, www.voluumdsp.com, www.codewise.com. • Driving company success through continuous evaluation and improvement of the website's effectiveness in generating leads and guiding them through the marketing funnel. • Developing and monitoring key performance indicators (KPIs) to track website performance, marketing campaign results, and the entire customer journey, with a focus on identifying opportunities for optimization and growth. • Collaborating with cross-functional teams in marketing, design, and development to create highly optimized landing pages, website content, and lead generation strategies. Proactively seeking new ways to improve website performance. • Developing new strategies, conducting experiments, analyzing results, and iterating based on findings. Examples include a 30% increase in sign-ups through registration flow optimization and a 58% increase in mobile purchases through payment flow improvement. • Implementing and supporting comprehensive tracking and tagging solutions, performing regular data audits to ensure accuracy. • Supporting the Business Intelligence (BI) team in the implementation of lead and health score models, marketing automation, and trigger-based notifications, resulting in improved sales team efficiency, increased customer retention, and reduced churn. • Building and automating insightful marketing reports and dashboards for key stakeholders. • Introducing and integrating conversational marketing into sales and marketing strategies to drive engagement and increase conversions.

JoomlaLMS | Jan 2015 - Sep 2017

Internet Marketing Manager

Belitsoft is an outsourcing software development company that focuses on web portals and applications, e-commerce, and more. I was directly responsible for marketing and promotion of the JoomlaLMS Learning Management www.joomlalms.com. • Successfully developed and executed a cost-effective marketing strategy that relied solely on free promotion methods, resulting in a 40% traffic growth rate in 2016 and 2017. • Improved visitor-to-lead conversion by 64.4% in 2017 through on-page optimization of the JoomlaLMS website, A/B testing, and the implementation of effective calls-to-action, forms, and lead generation content. • Deployed a CRM system and automated marketing processes, resulting in an optimized lead nurturing email campaign and an increase in revenue-per- customer. • Established a strong presence as an authority in the eLearning industry through authorship of blog articles for JoomlaLMS and contributions to other eLearning blogs. Built a large following of JoomlaLMS blog subscribers and achieved an impressive 266% YoY traffic growth. • Expertly managed AdWords, Facebook, and PPC advertising campaigns, resulting in significant brand awareness and an increase in the number of Facebook followers.

Belitsoft | Oct 2013 - Dec 2014

Internet Marketing Specialist

N/A

dotSearch | Jun 2013 - Oct 2013

Customer Experience Team Leader

Led a team of 4 people, responsible for working process organization and optimization in a company rep office in Belarus, including communication with the UK account managers, monthly planning and reporting, researching and developing new web promotion methods according to the latest industry news, employees productivity analysis and improvement. Collaborated with the UK sales department in the preparation of insightful analytical reports and presentations, providing valuable support to the team's efforts. • Expert in social prospecting: - Identified high-potential prospects, evaluated the products used by competitors, and identified pain points through in-depth analysis of social channels. Located and engaged influential potential advocates through social media outreach. - Analyzed competitors' most successful content to inform and enhance our own content strategy, resulting in more sales-driven, targeted, and efficient marketing campaigns. - Skillfully managed buyer profiles by conducting comprehensive social media surveillance and benchmarking, preparing analytical reports and presentations, analyzing email marketing campaigns, and conducting SWOT analysis of competitor's social profiles.

dotSearch | Oct 2012 - May 2013

Seo Specialist

Hired to assist a marketing manager in servicing multiple corporate clients across various industries. Responsible for monitoring and evaluating search engine performance, link building, blogger outreach, improving organic positions for targeted keywords. • Proven expertise in optimizing website content, including rewriting, title and description optimization, keyword research, and improvement of organic search results. • Conducted in-depth competitors' analysis and benchmarking to identify SEO targets and develop a comprehensive strategy. • Conducted website performance evaluations based on technical factors, on- page analysis, backlinks profile, and SEO audits. • Leveraged blogger outreach to secure valuable link building opportunities and effectively managed SEO expenses within budget constraints. • Hired as a marketing assistant to support multiple corporate clients across various industries, tasked with monitoring and optimizing search engine performance, link building, blogger outreach, and improvement of targeted keywords' organic search positions.

My Education

Take a look at my formal education

Bachelor's degree, management in the sphere of international tourismBelaruski Dziarzhauny Universitet | 2014

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