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Immy Schofield

Immy Schofield

Senior Product Analyst

Klaviyo | Boston

Technologies

My Portfolio Highlights

My New Track

Data Scientist

My New Course

Introduction to Python

My New Track

Data Scientist

Inquisitive analyst, forever asking 'Why?' to uncover the truth in data.

My Work

Take a look at my latest work.

course

Introduction to R

course

Introduction to Python

course

Intermediate Python

course

Introduction to R

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to R
Intermediate Python
Data Manipulation with pandas

My Work Experience

Where I've interned and worked during my career.

Klaviyo | Sep 2022 - Present

Product Analyst Manager

N/A

Klaviyo | Feb 2021 - Sep 2022

Senior Product Analyst

N/A

NEARLY NEW CASHMERE CO | Aug 2020 - Present

Co Director

N/A

R65 | Oct 2017 - Feb 2021

Data Analyst

- Develop Prologue (an iOS digital health app) with a small cross-functional team of 12 people - Lead growth of company’s data analysis to align with changing business models and goals - Lead development of in-app messaging to drive user engagement and program adherence - Use Agile methodologies and Jira to plan, keep track and update collaborative projects - Use SQL to clean and export user-reported data, Mixpanel data and extensive survey data - Conduct exploratory data analysis to inform product changes or new features - Use hypothesis testing and hierarchical models to assess impact of program - Use unsupervised learning techniques to segment users to inform messaging and reporting - Use MyBatis framework and Node js app to build machine learning models in AWS  - Optimize machine learning models and work with developers to push models to production - Create custom reports for external partners and investors as well as senior management team - Build internal dashboards to visualize program impact in R, Tableau and d3
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Spredfast | Oct 2016 - Apr 2017

Junior Market Researcher

- Identified relevant data stories using initial research on social media and other media outlets - Focused on luxury goods in the retail sector to assist sales prospecting - Segmented Instagram users by their bios to analyse hashtags used by different groups - Analysed wider use of hashtags used in brands’ bios to measure campaign impact - Used Instagram location data to analyse what shoppers post about in department stores

King's College London | Oct 2016 - Mar 2017

Marketing Assistant

- Wrote and produced engaging and informative content for monthly newsletters for offer holders - Promoted and represented the Digital Humanities Department at open evenings - Responded to queries about life at Kings, my course and my department through email - Administered the Facebook group for postgraduate offer holders to streamline responses to questions

University of North Carolina at Chapel Hill | Apr 2015 - Jun 2016

Indepdent Research and Podcast Production

Stage 1: - Successfully applied for funding worth $5000 to pursue independent research on fusion music in India - Traveled independently to Chennai, Delhi and Mumbai in 6 weeks to interview and play with 15 separate musicians - Analyzed and synthesized 20 hours of tape in order to write, record and mix podcast episodes Stage 2: - Collaborated with art student to create a brand, logos and artwork for podcast - Built website and created a digital marketing campaign to publicize and market podcast to a wider audience - Created a RSS feed to make podcast available on iTunes - Utilizing content management system and Google analytics to optimize marketing campaign

BMG Chrysalis | Jun 2014 - Aug 2014

Copyright Department Intern

- Held responsibility for aspects of copyright investigations in department wide projects - Researched copyright conflicts using U.S. performing rights and mechanical licensing organizations' databases - Synthesized and presented data from multiple external sources and the company’s database - Communicated findings directly to clients and to colleagues - Read contracts with careful attention to details to assist accurate data entry into iMaestro system

My Education

Take a look at my formal education

Master’s Degree, Big Data in Culture and SocietyKing's College London | 2017
Bachelor's Degree, South Asian StudiesUniversity of North Carolina at Chapel Hill | 2016
Certificate, Digital MarketingGeneral Assembly | 2015
High School Sedbergh School | 2012

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