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Irina Danileiko

Irina Danileiko

Senior Analyst



My Portfolio Highlights

My New Course

Introduction to Python

My New Project

When Was the Golden Age of Video Games?

My New Track

R Programming

Insights whisperer, uncovering hidden gems in the vast realm of information.

My Work

Take a look at my latest work.


Introduction to SQL


Course Notes: Exploratory Data Analysis in SQL


Introduction to Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

ProbablyMonsters | Jul 2022 - Present

Senior Data Analyst


Wizards of the Coast | Feb 2022 - Jul 2022

Manager, Data Science

Lead the marketing analytics team with a focus on MTG Arena paid media, user acquisition optimization, web analytics, CRM, and brand marketing. Collaborate closely with product teams to measure impact of marketing on user engagement through the whole funnel.
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Wizards of the Coast | Jun 2021 - Feb 2022

Senior Data Scientist

• Drive the creation of goals, success metrics, and measurable outcomes using A/B testing experimentation and a test-and-learn framework within marketing campaigns. Combine this with product metrics to produce recommendations for future campaigns. • Mentor other data scientists and collaborate with product teams to set the team roadmap and overall marketing analytics strategy. • Deliver reporting and predictive analyses using tools such as Tableau, SQL, R, and Python.

Wizards of the Coast | Aug 2020 - Jun 2021

Senior Data Analyst


Wizards of the Coast | Jun 2019 - Aug 2020

Data Analyst, User Acquisition


Blizzard Entertainment | Mar 2018 - Apr 2019

Associate User Researcher


UC Irvine | Sep 2013 - Jun 2018

PHD Candidate

• Developed computational models to investigate individual differences and cognitive processes of categorization behavior • Developed cognitive models of aggregating people’s behavior as a wisdom of crowds approach to predict real-world probabilities • Implemented Bayesian graphical models in Matlab and R using Gibbs sampling programs such as JAGS

UC Irvine | Sep 2013 - Jun 2018

Teaching Assistant

• Led discussions and lab sections for the following classes in the Psychology department: Probability and Statistics in Psychology, Psychology Fundamentals, Cognitive Science, Industrial/Organizational Psychology, Effective Graphical Presentation of Data, Matlab Programming

UC Irvine | Sep 2015 - Mar 2018

Scientific Consultant for Disabilities Services

• Collaborated with the Disabilities Services Center to write text transcriptions of speakers' presentation slides with scientific imagery for visually impaired students.

UC Irvine | Jun 2014 - Mar 2018

Graduate Student Liaison

• Planned and coordinated graduate recruitment visit days for prospective students. • Organized post-talk lunches for visiting colloquium speakers.

USC Institute for Creative Technologies | Jun 2017 - Sep 2017

Visiting Research Assistant

• Implemented a reinforcement learning algorithm in LISP to better emulate human decision making in a cognitive architecture system.

My Education

Take a look at my formal education

Doctor of Philosophy (Ph.D.), Cognitive SciencesUniversity of California, Irvine | 2018
University of California, Irvine
University of California, Irvine

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