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Moritz Philipp Haaf

Moritz Philipp Haaf

Certified

Analyst

Publicis Media Austria | Vienna

Technologies

My Portfolio Highlights

My New Certification

Data Analyst

My New Certification

Data Analyst

Turning Data into Winning Strategies: Analytics Enthusiast | Sports & Tech Innovator

My Work

Take a look at my latest work.

course

Intermediate SQL

SQL
course

Intermediate Python

Python
github

GitHub - itzmore-mph/football-analytics-portfolio: xG & Passing Networks This project applies machine learning and data visualization to football analytics. It includes an expected goals (xG) model using XGBoost, passing network analysis with NetworkX, and an interactive dashboard built in Streamlit. The project also features automated data fetching and storage in PostgreSQL.

PythonGit
course

Intermediate SQL

SQL

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst

Data Analyst

Other Certificates

Codecademy Professional Certificate Data Scientist: Analytics

Codecademy Business Intelligence Data Analyst Career Path

Codecademy Professional Certificate Data Scientist: Machine Learning

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Understanding Artificial Intelligence
Introduction to Power BI

My Work Experience

Where I've interned and worked during my career.

Publicis Media | Jan 2025 - Present

Senior Digital Data & Dashboard Manager

• Managing dashboard projects from inception to execution and providing ongoing support • Consulting within the agency on data visualization and automation projects, emphasizing cross-media digital campaigns • Facilitating communication between departments in Austria and international teams across the network • Driving the development of data visualization and automation expertise within the agency • Participating in the agency’s data strategy and product development
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RegionalMedien Austria | Jul 2024 - Dec 2024

Ad Tech Management & Analytics

• Optimized RMA’s Ad-Tech Stack by analyzing and implementing data-driven sales strategies • Conducted traffic and user flow assessments using Google Analytics & Piano Analytics • Managed Data Management Platform to build and maintain user segments • Contributed to the development of internal Looker dashboards, tracking Finance and Performance KPIs

Red Bull Media House | Aug 2022 - Apr 2024

Digital Competence & Ad Tech Specialist

• Optimized and troubleshooted ad delivery across Red Bull Media House websites to enhance monetization • Managed and optimized display & video campaigns in Google Ad Manager, including pre-roll ads on Red Bull’s YouTube channels and Red Bull Media House platforms, ensuring maximum performance and audience engagement • Analyzed campaign performance data, providing insights and reporting to improve ad effectiveness • Led the implementation of new ad formats, collaborating with cross-functional teams to enhance ad tech capabilities

Sportradar | Oct 2021 - Sep 2022

Manager Digital Advertising

• Used data analytics to optimize programmatic advertising and digital monetization • Developed audience segmentation models to improve ad targeting and engagement • Conducted A/B testing and performance analysis to refine advertising strategies

Hawk-Eye Innovations Ltd | Jun 2021 - Aug 2022

Football Systems Operator

• Operated and ensured the technical reliability of VAR and video review systems for Austrian Bundesliga & UEFA matches • Acted as an IAAP/IFAB-approved Replay Operator, enhancing decision-making accuracy in professional football matches • Applied project management skills to streamline match operations and sports technology integration

E2 Communications GmbH | Feb 2019 - Sep 2021

Oddsserve & Ad Operations Manager

• Managed ad campaign setups and operations across platforms like Adition, Epom, and Adform, using data analytics to optimize performance • Developed and maintained client websites using WordPress, integrating analytics to enhance user engagement and conversion tracking • Supported key account management and project execution, implementing data-driven reporting mechanisms to improve campaign insights and decision-making

TorAlarm GmbH | Aug 2016 - Aug 2016

Internship

• Developed and maintained databases, improving data organization and operational efficiency • Assisted in User Growth & Sales, contributing to strategic initiatives to enhance user acquisition • Participated in product development, particularly in integrating Amazon Alexa skills, enhancing product usability and expanding market reach

My Education

Take a look at my formal education

Master of Arts - MA in Digital Media ManagementFachhochschule St Pölten | 2021
Bachelor of Science - BSc in Business AdministrationWU (Wirtschaftsuniversität Wien) | 2018
Exchange Semester in Marketing & EconomicsAston Business School | 2017

About Me

Moritz Philipp Haaf

I am a certified Data Analyst with a passion for transforming complex datasets into actionable insights that drive business growth and operational efficiency.

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