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Moritz Philipp Haaf

Moritz Philipp Haaf

Certified

Data Scientist

Publicis Media Austria | Vienna

Technologies

My Portfolio Highlights

My New Certification

Data Analyst

My New Certification

Data Scientist

My New Certification

Data Analyst

Turning Data into Winning Strategies.

My Work

Take a look at my latest work.

certification

Data Scientist

PythonSQLGit
github

GitHub - itzmore-mph/bundesliga-performance-analysis: Data analysis and visualization repository for evaluating German Bundesliga team performance and market valuation.

PythonSQLGit
github

GitHub - itzmore-mph/football-analytics-dashboard: This project applies machine learning and data visualization to football analytics. It includes an expected goals (xG) model using XGBoost, passing network analysis with NetworkX, and an interactive dashboard built in Streamlit.

PythonGit
certification

Data Scientist

PythonSQLGit

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst

Data Analyst

Data Scientist Associate

Data Scientist Associate

Data Scientist

Data Scientist

Data Analyst Associate

Data Analyst Associate

Other Certificates

Codecademy Professional Certificate Data Scientist: Analytics

Codecademy Business Intelligence Data Analyst Career Path

Codecademy Professional Certificate Data Scientist: Machine Learning

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Introduction to Power BI
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

Publicis Media Austria | Jan 2025 - Present

Senior Digital Data & Dashboard Manager

• Managing dashboard projects from inception to execution and providing ongoing support • Consulting within the agency on data visualization and automation projects, emphasizing cross-media digital campaigns • Facilitating communication between departments in Austria and international teams across the network • Driving the development of data visualization and automation expertise within the agency • Participating in the agency’s data strategy and product development
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RegionalMedien Austria | Jul 2024 - Dec 2024

Analytics & Ad Tech Management

• Conducted traffic and user flow assessments using Google Analytics & Piano Analytics • Optimized RMA’s Ad-Tech Stack by analyzing and implementing data-driven sales strategies • Managed Data Management Platform to build and maintain user segments • Contributed to the development of internal Looker dashboards, tracking Finance and Performance KPIs

Freelance | Self-Employed | Apr 2024 - Present

Freelance Sports Data Scientist & Analyst (Football)

• Build end-to-end football analytics prototypes on open data (FBref, StatsBomb) using Python and SQL/DuckDB for ingestion and cleaning, run analyses, and publish results in Streamlit, Power BI and Tableau. • Train and evaluate a baseline xG model and derive player/team metrics (passing networks, shot maps, possession-adjusted comparisons); document methods and evaluation in README files. • Produce season case studies (e.g., Bundesliga 2023/24 — Bayer 04 Leverkusen) to demonstrate workflow and reporting style. • Standardize metric definitions and implement QA checks for reproducibility across competitions; use Git/GitHub for version control. • Maintain portfolio at itzmore.dev and a client presence on Upwork/Malt. • Deliver small analytics and dashboard projects alongside my full-time role.

Red Bull Media House | Aug 2022 - Apr 2024

Digital Competence & Ad Tech Specialist

• Optimized and troubleshooted ad delivery across Red Bull Media House websites to enhance monetization • Managed and optimized display & video campaigns in Google Ad Manager, including pre-roll ads on Red Bull’s YouTube channels and Red Bull Media House platforms, ensuring maximum performance and audience engagement • Analyzed campaign performance data, providing insights and reporting to improve ad effectiveness • Led the implementation of new ad formats, collaborating with cross-functional teams to enhance ad tech capabilities

Sportradar | Oct 2021 - Sep 2022

Manager Digital Advertising

• Used data analytics to optimize programmatic advertising and digital monetization • Developed audience segmentation models to improve ad targeting and engagement • Conducted A/B testing and performance analysis to refine advertising strategies

Hawk-Eye Innovations Ltd | Jun 2021 - Aug 2022

Football Systems Operator

• Operated and maintained Hawk-Eye’s VAR and video review systems for Austrian Bundesliga & UEFA matches, ensuring uninterrupted technical reliability. • Acted as an IFAB-approved Replay Operator, delivering precise video evidence to support referee decision-making in high-stakes professional football. • Monitored and analyzed system performance data, proactively troubleshooting to minimize downtime. • Applied project management and communication skills to streamline match operations between referees, league officials, and Hawk-Eye technical teams.

E2 Communications GmbH | Feb 2019 - Sep 2021

Oddsserve & Ad Operations Manager

• Managed ad campaign setups and operations across platforms like Adition, Epom, and Adform, using data analytics to optimize performance • Developed and maintained client websites using WordPress • Integrated analytics to enhance user engagement and conversion tracking • Supported key account management and project execution, implementing data-driven reporting mechanisms to improve campaign insights and decision- making

TorAlarm GmbH | Aug 2016 - Aug 2016

Internship

• Developed and maintained databases, improving data organization and operational efficiency • Assisted in User Growth & Sales, contributing to strategic initiatives to enhance user acquisition • Participated in product development, particularly in integrating Amazon Alexa skills, enhancing product usability and expanding market reach

My Education

Take a look at my formal education

Master of Science in Artificial Intelligence Applied to SportsSports Data Campus | 2026
Master of Arts in Digital Media ManagementFachhochschule St Pölten | 2021
Bachelor of Science in Business AdministrationWU (Wirtschaftsuniversität Wien) | 2018

About Me

Moritz Philipp Haaf

I am a certified Data Analyst with a passion for transforming complex datasets into actionable insights that drive business growth and operational efficiency.

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