planning to drive transformative innovation across creative operations, ensuring measurable business outcomes. By blending technical expertise with a deep understanding of business strategy, I have consistently delivered data- driven solutions that optimize performance and maximize impact. Forecasted Creative Success: Developed machine learning models with 95% accuracy in predicting creative trends, resulting in a 20% increase in campaign effectiveness by aligning strategies with emerging market demands. Streamlined Processes: Engineered robust data pipelines and analyzed complex datasets using Python and Tableau, enabling the creation of actionable strategic plans that streamlined creative workflows. Cross-functional leadership: Collaborated across teams to embed data- driven insights into decision-making processes, ensuring seamless alignment between business goals and creative initiatives. Empowered Decision-Making: Designed dynamic dashboards and strategic tools that provided teams with real-time insights, reducing campaign development time by 15% and boosting overall efficiency. Optimized ROI: Integrated predictive analytics into creative strategy planning, refining campaign performance metrics and ensuring consistent delivery of measurable ROI. By turning complex data into actionable insights, I contributed to a culture of innovation and efficiency, empowering teams to make informed decisions that drive sustained growth.

Higher Education Assistance Group, INC | Oct 2022 - Present

Data Scientist, Product Solutions and AI

At HEAG, I leveraged AI and advanced analytics to revolutionize operational efficiency, enhance productivity, and drive revenue growth. By combining innovative technology with strategic insights, I delivered impactful solutions that aligned with organizational objectives and empowered consultants to excel. Streamlined Operations with AI: Created and implemented an AI chatbot using NLP, reducing consultant research time by 35%, boosting efficiency and productivity by 15%, and driving revenue growth. Leadership in Cross-Functional Integration: Managed cross-functional teams to successfully integrate AI and analytics solutions, achieving 100% adoption rates and ensuring alignment with organizational revenue goals. Uncovered Revenue Opportunities: Developed predictive analytics models and CRM frameworks to identify untapped revenue streams, enabling targeted service expansions that increased client revenue by 12%. Empowered Decision-Making: Built dynamic Power BI dashboards to provide actionable insights into consultant performance, engagement trends, and revenue opportunities, improving strategic decision-making accuracy by 10%. By integrating cutting-edge AI technologies and delivering data-driven insights, I played a pivotal role in optimizing consultant operations and driving measurable business outcomes.

Revuity Analytics | Jun 2022 - Jan 2024

Data Scientist, Revenue Insights and Analytics

As the Founder and Data Scientist, Revenue Insights and Analytics at Revuity Analytics I specialize in using advanced data science and predictive analytics to optimize revenue for businesses across industries. My work integrates dynamic pricing, demand forecasting, and customer segmentation strategies to deliver measurable results. Key Responsibilities: • Built predictive revenue models leveraging Python, machine learning algorithms, and data visualization tools like Tableau and Power BI. • Developed and implemented dynamic pricing frameworks that increased client revenue by up to 20%. • Conducted advanced demand forecasting using historical data, market trends, and seasonality, improving forecasting accuracy by 30%. • Designed end-to-end revenue management systems, aligning sales, marketing, and finance operations to streamline decision-making. • Created customer segmentation models to tailor marketing strategies and improve customer lifetime value. Key Achievements: • Delivered data-driven insights that led to a 15% improvement in pricing efficiency for SaaS clients. • Improved operational forecasting accuracy, reducing inventory-related costs by 25%. • Conducted executive workshops on revenue analytics, training over 50 professionals in actionable data science techniques.

Revuity Analytics | May 2022 - Jan 2024

Fractional, Chief Revenue Officer

As a Fractional CRO at Revuity Analytics, I drive revenue strategy for scaling companies using data-driven precision. My focus is on aligning marketing, sales, and customer success to create predictable growth and optimize the customer journey. I combine predictive analytics, data modeling, and a systematic framework for revenue operations. With my background in data science, predictive modeling, and strategic innovation, I help leadership teams uncover revenue bottlenecks, design growth strategies, and implement scalable systems. My approach ensures seamless collaboration across revenue functions, enabling predictable business growth. Key Contributions: -Implemented a revenue operations framework, aligning sales, marketing, and customer success to increase revenue predictability. -Leveraged data analytics to identify high-value customer segments and optimize acquisition, boosting ROI. -Built predictive models that guided strategic decisions, reducing churn and enhancing cross-sell opportunities. -Developed repeatable client engagement processes that integrate data insights, driving consistent growth. My Role in Revuity Analytics: I partner with fast-growing SMEs and startups that need strategic revenue insights without a full-time CRO. My expertise in revenue growth, innovation, and data-driven decisions helps businesses build sustainable growth paths. Through Fractional CRO services, I help lay the groundwork for scalability and efficiency. I am passionate about leveraging analytics to empower teams and helping organizations unlock their full growth potential.

Adobe | Oct 2022 - Dec 2023

Senior Data Analyst, Marketing Operations

At Adobe, I drove the transformation of marketing operations by leveraging data science, machine learning, and advanced analytics to optimize strategies, improve ROI, and streamline processes. My role involved developing predictive models, designing dynamic dashboards, and collaborating across teams to deliver actionable insights that supported decision-making and measurable business outcomes. -Designed and deployed Power BI dashboards that provided real-time marketing performance insights, enabling strategic adjustments that boosted ROI by 3% and reduced marketing spend by 15%. -Built and applied predictive analytics models to identify customer behavior trends, driving targeted marketing strategies that increased conversion rates and enhanced customer engagement. -Partnered with marketing and data engineering teams to refine and optimize data pipelines, ensuring accurate, high-quality data for decision-making. -Implemented advanced segmentation techniques, resulting in a 10% increase in campaign effectiveness and directly contributing to Adobe’s strategic marketing objectives. -Streamlined complex data analysis processes, empowering stakeholders with insights that improved execution efficiency and supported broader business innovation goals. My contributions at Adobe demonstrated the power of aligning data-driven insights with strategic marketing initiatives. This experience further solidified my ability to bridge the gap between complex analytics and actionable business strategies, driving measurable success and fostering innovation.

P3 Cost Analysts | Dec 2019 - Nov 2022

Director, Data Analytics & Revenue Optimization

As the Director, Data Analytics & Revenue Optimization at P3 Cost Analysts, I spearheaded data-driven revenue strategies to enhance client outcomes and drive business growth. By leveraging predictive modeling, customer segmentation, and advanced analytics, I developed targeted initiatives that boosted customer lifetime value and reduced churn, aligning directly with organizational objectives. -Orchestrated lead generation campaigns with a 6% conversion rate, producing over 5,000 new leads and strengthening client acquisition efforts. -Designed and implemented predictive models and customer segmentation frameworks, achieving a 32% increase in customer lifetime value (CLV) and a 10% reduction in churn rates. -Directed cross-functional initiatives to embed data analytics into revenue strategy, delivering actionable insights that accelerated company growth. -Enhanced strategic decision-making by aligning analytics outputs with revenue objectives, enabling a more targeted approach to market opportunities. -Gained hands-on expertise in data science tools and techniques, including Python, Tableau, and Power BI, to support advanced revenue analytics.

Rooted Empowerment Center (REC) | Feb 2021 - Feb 2022

Revenue Strategist

At Rooted Empowerment Center, I played a pivotal role in building and implementing the organization’s sales, marketing, and customer success systems. My efforts were focused on aligning these functions to create a seamless process that nurtures leads, enhances customer experience, and drives long-term engagement. Through data-driven insights, I helped develop an integrated sales and marketing approach, combining targeted campaigns with effective customer outreach to increase brand visibility and reach. Additionally, I established a structured customer success system that ensured new members received the support they needed to fully benefit from the services offered by the Empowerment Center. Key Contributions: Built a cohesive sales and marketing system, resulting in increased lead generation and conversion rates. Developed customer success strategies that boosted retention and increased overall satisfaction among members. Implemented data-driven marketing campaigns, optimizing customer acquisition and engagement efforts to drive community growth. Working with Rooted Empowerment Center allowed me to use my expertise in systems thinking to create a foundation for scalable growth, ensuring that each member’s journey was impactful and positive.

Araya Rose Analytics | Aug 2013 - Dec 2019

Founder & Digital Marketing Analytics Consultant

As the Founder, I built a boutique inbound marketing and analytics firm that empowered artists, designers, musicians, and filmmakers to elevate their brands and connect with audiences through data-driven strategies. I combined creative marketing techniques with robust analytics frameworks to deliver measurable results for clients. -Developed personalized inbound marketing campaigns, achieving an average audience growth of 30% across digital platforms and strengthening client engagement. -Leveraged analytics tools like Google Analytics, HubSpot, and Tableau to deliver actionable insights that improved campaign ROI by up to 20%. -Implemented data-driven audience segmentation, enabling clients to target key demographics more effectively, leading to a 25% increase in engagement rates. -Directed content creation pipelines and SEO strategies, boosting organic reach and generating sustainable lead growth. -Fostered client relationships by aligning creative marketing strategies with business objectives, ensuring long-term success and brand visibility.

Loyola Marymount University | Sep 2008 - May 2013

Senior, Financial Aid Advisor

As a Senior Financial Aid Advisor, I gained valuable experience in taking complex, often sensitive financial information and distilling it into clear, actionable guidance that students could easily understand and trust. My focus was on ensuring that every student, regardless of their financial situation, had the information and support they needed to make informed decisions about funding their education. I was instrumental in developing and launching several key initiatives, including the Yellow Ribbon Program, which increased the veteran student population by 20%, and a partnership with the Study Abroad department, which led to more students embracing international opportunities. Additionally, I fostered relationships with scholarship organizations, significantly expanding the pool of available scholarships for students. Key Contributions: -Developed and implemented the Yellow Ribbon Program, leading to a 20% increase in veterans joining the student population. -Collaborated with the Study Abroad department to create and launch a program that boosted student participation in study abroad experiences. -Built strong relationships with scholarship organizations, resulting in increased scholarship opportunities for students and greater financial accessibility. -Successfully communicated complex financial aid information in a simplified manner, helping students and families better understand their options and take confident steps toward their education. My role as a Senior Financial Aid Advisor helped me sharpen my skills in effective communication, relationship building, and the development of impactful programs. It was deeply rewarding to see how our initiatives directly contributed to expanding opportunities for a diverse range of students.

Enterprise | May 2006 - Jun 2008

Account Executive

As an Account Executive at Enterprise Car Sales, I honed my skills in the consultative sales process, focusing on understanding customer needs, providing tailored solutions, and building meaningful relationships. My responsibilities included selling vehicles, establishing partnerships with mechanic shops, and collaborating with rental branches to enhance customer referrals and expand business opportunities. By taking a relationship-driven approach, I was able to develop trust and loyalty with both individual clients and local partners, driving consistent sales performance and contributing to the growth of Enterprise's car sales division. Key Contributions: -Successfully sold a wide range of vehicles by using a consultative sales process that prioritized customer needs and satisfaction. -Built strategic relationships with mechanic shops and rental branches to enhance referrals, expanding our customer pipeline and increasing sales volume. -Delivered personalized sales experiences, resulting in high customer satisfaction and repeat purchases. Working at Enterprise Car Sales allowed me to master the art of consultative selling, understand the value of strategic partnerships, and contribute directly to both individual sales success and overall business growth.

Océ - A Canon Company | Feb 2005 - Jan 2006

Outside Sales Consultant

As an Outside Sales Consultant at Oce, I exceeded my sales goals by an impressive 400% within a span of just 10 months. My role involved engaging with clients, understanding their needs, and delivering tailored solutions that showcased the full value of Oce's offerings. By focusing on relationship building and leveraging a consultative sales approach, I was able to significantly grow revenue and expand our client base. Key Contributions: -Surpassed sales targets by 400% within 10 months, demonstrating a strong understanding of customer needs and effective sales execution. -Built and nurtured key client relationships, leading to increased customer loyalty and repeat business. -Applied consultative selling techniques to deliver customized solutions, enhancing customer satisfaction and driving new revenue opportunities. My time at Oce allowed me to sharpen my sales expertise, adapt to different client needs quickly, and consistently exceed targets. It was a highly rewarding experience where I learned the importance of both strategic persistence and customer-centric selling.

My Education

Take a look at my formal education

Carolina University

Eastern University

Loyola Marymount University

About Me

Highly accomplished and results-driven AI Data Scientist Analyst with a proven track record of success in developing and deploying AI-powered solutions to drive business growth and optimize operations.

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