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Jean-Christophe Chouinard

Jean-Christophe Chouinard

Certified

Senior SEO Strategist

Tripadvisor

Technologies

My Portfolio Highlights

My New Track

Data Scientist

My New Course

Introduction to Python

My New Track

Data Scientist

SEO and Data Science, Blogger at jcchouinard.com

My Work

Take a look at my latest work.

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Google Search Console API with Python (Video Example) - JC Chouinard

PythonGit
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How To Build A Recommender System With TF-IDF And NMF (Python)

Python
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Clustering and De-duplication of web pages using KMeans and TF-IDF - JC Chouinard

Python
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Evaluating The Quality Of CausalImpact Predictions - Oncrawl - Technical SEO Data

Python
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How SEOs can create a free server log dashboard to better understand incoming traffic to your website

PythonSQLShell
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Classification Machine Learning Project in Scikit-Learn (Python Example) - JC Chouinard

Python
article

Google Search Console API with Python (Video Example) - JC Chouinard

PythonGit

My Certifications

These are the industry credentials that I’ve earned.

Data Scientist

Data Scientist

Data Scientist Associate

Data Scientist Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

Tripadvisor | Mar 2024 - Present

Senior SEO Strategist

Create a Geo-Based Recommender system that led to a very significant SEO win Succeed on a rank improvement using an unlikely SEO tactic. Support marketing team on a launch of a section of AI generated content
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Tripadvisor | Apr 2022 - Mar 2024

SEO Strategist

Implement a highly-converting CTR tactic that led to 3% uplift on most major sections of the site Experiment, Fine-Tune and Iterate on major SEO tactics until best performing results are reached Report on SEO Dashboard Bi-Weekly to track ranks, traffic, features and SEO opportunities and threats for the business Create SEO Dashboards and Experiments for the team by querying our databases in SQL.

SEEK | Jan 2020 - Apr 2022

Senior SEO Specialist

As a Senior SEO Specialist at SEEK, I am ensuring the optimal organic traffic performance and technical SEO health of Jora’s new and existing products and sites across the globe. - Provide the help to improve a scalable recommender system - Develop a strategic roadmap to improve organic traffic growth - Create automated tests with Python to catch changes during testing and production that could adversely affect organic traffic acquisition - Automate monthly SEO reporting using Python. - Lead SEO experiments and report on results using CausalImpact to view the statistical significance of results and report results to the main brand. - Work with the engineering team on software development required to attain SEO visibility goals - Establish goals and metrics for the organic channels and report weekly on progress - Act as the internal champion for accessibility, security, mobile and site-speed - Up-skill Developers, Engineers and Product Managers so that SEO becomes a core focus. - Provide technical SEO guidance as part of the development of new products, or changes to existing sites and products.

jcchouinard.com | Feb 2019 - Jan 2022

Blogger

My blog (jcchouinard.com) is focused on Technical SEO and tries to help the SEO community learn R, Python, JavaScript and Data Science. I have also been a guest author for SearchEngineJournal.com, SearchEngineLand.com and OnCrawl.com.

Jobillico.com | Apr 2018 - Jan 2020

SEO Specialist

Jobillico.com is a major canadian job board with 2 million users and 70,000 job postings and an official Google For Jobs partner. I am leading SEO strategies (technical SEO, link building, and content strategy). I helped implement the full integration with Google For Jobs. • Implement Structured Data for the connection with Google For Jobs. • Plan backlinks acquisition (Link Building) • Use Buzzstream to outreach to bloggers and website owners for backlink requests • Technical SEO planning for website migration • Optimize internal linking of millions of URLs for better crawlability and indexation • Use SEMRush and Ahrefs for SEO competitor analysis • Train internal teams on the major concepts of SEO, including copywriting, internal linking and technical SEO. • Help with Structured Data implementation • Make SEO Split Tests in R with CausalImpact • Help building a recommender system using scikit learn and Python • Optimize for Crawl Budget with Screaming Frog • Analyze Logs with Splunk • Help with Social Media Marketing (Facebook, LinkedIn, etc.) • Other Skills: XPath Scraping, Regular Expressions, AdWords

Rouillier Stratégie Marketing | Sep 2016 - Apr 2018

Webmaster and SEO in a marketing agency

N/A

My Education

Take a look at my formal education

Data Science with Python track, Data Science  · (January 2021 - DecemberDataCamp | 2021
Introduction to Natural Language Processing in Python, Machine LearningDataCamp | 2021
Introduction to Network Analysis in Python DataCamp | 2021
Bachelor of Business Administration (B.B.A.), MarketingUniversité de Sherbrooke | 2012
Bachelor of Business Administration (B.B.A.), Student ExchangeCalifornia State University-San Bernardino | 2011

About Me

Jean-Christophe Chouinard

JC Chouinard is a senior SEO Strategist at Tripadvisor, previously SEEK. He is focused on technical SEO. He helps the SEO community learn Python and Machine Learning on his blog at jcchouinard.com

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