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Jonathan Compton

Jonathan Compton

Data Analyst

Valley Bank

Technologies

My Portfolio Highlights

My New Project

Predictive Modeling for Agriculture

My Work

Take a look at my latest work.

DataLab

Introduction to Regression with statsmodels in Python

DataLab

Fantasy Football

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Valley Bank | Nov 2021 - Present

Senior Product Data Analyst

-Spearheaded the development and maintenance of a cutting-edge next-best product recommendation system, harnessing advanced machine learning algorithms and sophisticated data analysis techniques. -Conducted in-depth analysis on extensive datasets to map comprehensive customer journeys, uncovering pivotal insights to enhance user experience and drive business growth. -Engineered and maintained enterprise-wide dashboards to meticulously track product performance, user engagement, and marketing trends, enabling data-driven decision-making across teams. -Orchestrated A/B testing initiatives to dissect user behavior and patterns, delivering actionable insights to optimize product strategies and maximize customer satisfaction.
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eHealth, Inc. | May 2020 - Nov 2021

Marketing Technology Analyst

-Implemented and meticulously measured marketing analytics initiatives across all company domains, leveraging data insights to drive strategic decision-making. -Developed targeted user segmentation strategies based on comprehensive data analysis, facilitating personalized marketing approaches and improving customer engagement.

SecureLink | Aug 2019 - Apr 2020

Marketing Campaign Specialist

-Extracted actionable insights from marketing campaigns to inform and drive growth strategy, utilizing tools like SQL to analyze campaign performance data. -Designed, monitored, and iterated over A/B testing and experimentation initiatives, optimizing campaign effectiveness and enhancing ROI.

Magna Life Settlements | Apr 2018 - Aug 2019

Marketing Operations Analyst

-Implemented multiple new marketing technologies to support marketing automation and multi-touch attribution, streamlining processes and improving efficiency. -Measured and reported ROI data for all digital marketing campaigns, providing valuable insights to optimize marketing strategies and maximize return on investment. -Maintained a consistent data pipeline for tracking the full customer journey, ensuring accurate analysis and informed decision-making across marketing initiatives.

My Education

Take a look at my formal education

Bachelor of Business Administration - BBA, MarketingUniversity of North Texas | 2017

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