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Jake Cox

Jake Cox

Analyst

Gannett

Technologies

My Portfolio Highlights

My New Course

Analyzing Marketing Campaigns with pandas

My New Course

Market Basket Analysis in Python

My New Course

Intermediate SQL

“In God we trust, all others bring data.” — W. Edwards Deming

My Work

Take a look at my latest work.

workspace

SM: Track-Wide Market Spend & Timing Analysis

workspace

SM: Budget Increase Analysis

workspace

Python Search Keyword Generator

workspace

SM: SR Market Breakdown

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

USA TODAY NETWORK | LOCALiQ | Jan 2023 - Present

Senior Account Manager, Sports Media Group

• Digital marketing solutions lead for the USA TODAY Sports Media Group + Golfweek, responsible for driving both incremental revenue and elite campaign performance. • Tasked with end-to-end partner/client management, inclusive of digital planning, sponsorship activation, campaign execution & reporting. • Delivered over $1.3 mil in net new revenue in Q1 ’23 (1st quarter in current role). • Planning and executing campaigns for NASCAR, NHRA, PGA TOUR, LPGA TOUR, Korn Ferry Tour, Bank of America, Cisco & more.
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USA TODAY NETWORK | LOCALiQ | Jul 2020 - Jan 2023

Client Success Manager - Executive Accounts

entertainment vertical by 50% from January to December 2022 ($415k to $620k/month). Increased number of affiliated properties working with LocaliQ from 11 to 19 in 2022 (73% increase). • Increased annual revenue from client in the professional sports & entertainment vertical from $1.01 mil to $3.2 mil (217% increase) year-over- year. Instrumental in helping client increase overall ticket revenue by 21% YoY. -------------- Primary Responsibilities: • Served as a trusted digital marketing advisor for up to 10 of the organization’s most premier accounts, including several nationally recognizable brands across a wide variety of industries. Primary verticals include sports, entertainment and hospitality. • Day-to-day responsibilities included strategic planning, campaign management, relationship management, data analysis and visualization, and client consultation.

ThriveHive | Dec 2017 - Jul 2020

Strategic Account Manager

• Served as a liaison and trusted advisor for the company's premier partners, ensuring continued customer satisfaction and optimal campaign performance. Instrumental in strategic planning and execution for these premier clients' digital marketing campaigns. • Deeply involved in every point of the life cycle of the customer relationship, including conducting initial pre-sale research and strategy, onboarding, active campaign monitoring and optimization, data analysis, generation and presentation of client-facing reviews, and proposal of increased adoption of additional ThriveHive products or services. • Served as an expert representative for ThriveHive's Strategic Accounts Team at external and internal speaking engagements, presenting on various emerging digital topics. • Recognized by my peers as a recipient of the 2018 & 2019 Customer Excellence Award, awarded to an employee who goes above and beyond the line of duty to ensure customer satisfaction.

ThriveHive | May 2017 - Nov 2017

Senior Customer Success Specialist

• Served as the primary point of contact between clients, sales representatives and internal specialty product teams. • Actively managed the fulfillment of 60+ accounts, including the accounts marked as "at-risk" or VIP within the team. • Acted as an individual contributor within a team setting, and also served as a mentor for new hires within Customer Success department.

Propel Marketing | Aug 2015 - May 2017

Client Services Specialist

• Managed and owned the fulfillment of all products pertaining to a customer's digital marketing campaign. • Lead point of contact for 70+ clients, tasked with keeping internal teams and customers connected, delivering exceptional customer experience. • Recognized as the May 2016 Client Services Player of the Month, October 2016 Operations Player of the Month, and 2016 Propel Marketing President's Club Recipient.

ALINE Systems | Sep 2014 - Dec 2014

Intern

• Analyzed and transferred data from existing online database to a new system • Attended professional training sessions and workshops to promote brand awareness • Composed six newsletters and email blasts sent to 2000+ current and prospective clients through the MailChimp online system • Researched LinkedIn marketing strategies and assisted in the 20% increase in company page followers in a two-month span

Providence Bruins Hockey Club | Jan 2013 - Jan 2013

Intern

• Assisted in ticket distribution by organizing ticket buyers’ information via digital spreadsheet. • Worked with sponsors such as Champion Windows, Iparty, and Friendly’s to help promote their product at Providence Bruins games

The Sun Chronicle Newspaper | Jan 2012 - Jan 2012

Intern

• Contributed to the sports department by recording box scores and writing nearly 20 recaps of high school games. • Composed three local news stories and had each one printed in the following day’s morning paper

My Education

Take a look at my formal education

Bachelor's Degree, Sport ManagementEndicott College | 2015

About Me

Jake Cox

Versatile, data-driven digital marketing expert with 8+ years experience in managing enterprise-level customer relationships, spearheading digital strategy development, and delivering unrivaled campaign management & execution.

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