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James Abel Guardiario

James Abel Guardiario

Certified

Data Analyst

Largata Travel and Tours | Melbourne

Technologies

My Portfolio Highlights

My New Project

Introduction to Notebook Projects

My New Course

Introduction to SQL

My New Certification

Data Analyst Associate

My New Project

Introduction to Notebook Projects

Insights and data drive better decision making. There is no more fun than finding a problem or optimization, then improving on it.

My Work

Take a look at my latest work.

DataLab

Project: Credit Card Fraud

SQL
certification

SQL Associate

SQLSpreadsheetsTableau
DataLab

Project: Analyzing Students' Mental Health

SQL
course

Intermediate SQL

SQL
certification

Data Analyst Associate

DataLab

Project: Credit Card Fraud

SQL

My Certifications

These are the industry credentials that I’ve earned.

SQL Associate

SQL Associate

Data Analyst Associate

Data Analyst Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Intermediate SQL
Joining Data in SQL

My Work Experience

Where I've interned and worked during my career.

KINESSO Australia | Aug 2025 - Present

Activations Associate

- Social Activations - Addressable Activations - Programmatic Trading - Campaign planning and management
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TELUS Digital AI Data Solutions | Jan 2025 - Present

Media Search Analyst

- Managed and classified large datasets to optimize search relevance and accuracy, applying data analytics to identify patterns and improve outcomes. - Trained and refined AI models by providing high-quality labeled data and performance feedback, using insights from Power BI and Tableau dashboards to monitor model accuracy and trends. - Evaluated media content relevance against search queries using predefined grading criteria, translating results into actionable analytics for the team. - Collaborated with cross-functional teams to enhance AI-driven search capabilities, leveraging data visualizations to support strategy and decision- making. - Leveraged insights into media trends and user behavior to improve system performance, presenting findings through interactive Tableau reports and Power BI dashboards.

Stamford Plaza Melbourne | Aug 2022 - Dec 2024

Duty Manager

- Guest Relations: Overseeing daily operations to ensure that every guest’s stay is flawless, addressing and resolving any issues promptly to maintain our high standards of guest satisfaction. - Operational Management: Coordinating with various departments to ensure seamless service delivery, from check-in to check-out, and ensuring that our hotel’s standards are consistently met. - Team Leadership: Leading and mentoring a dedicated team of professionals, fostering a positive work environment and encouraging excellence in service delivery. - Quality Assurance: Implementing and monitoring service protocols to ensure that every aspect of our guest experience aligns with the luxury standards of our 5-star hotel. - Crisis Management: Efficiently handling emergencies and unexpected situations with composure, ensuring minimal disruption to our guests and operations.

tRetail Labs | Dec 2023 - Jun 2024

Marketing and Business Development Analyst

- Gathered and analyzed airport data on traveler personas, foot traffic, and retail performance using SQL queries and Power BI dashboards to drive strategic insights. - Developed visually appealing pitch decks and interactive Power BI reports for stakeholders, enhancing communication of services and data-driven insights. - Collaborated with the marketing team to design impactful advertising campaigns and assess their effectiveness through SQL-based data analysis and visualization.

Project: VT Esports | Nov 2021 - Present

Chief Operating Officer

Oversaw daily operations, implementing processes that ensured efficiency, compliance, and high performance, leveraging data analytics and Power BI dashboards to monitor key metrics. Led and mentored a team of analysts, traders, and operations staff, fostering collaboration, innovation, and continuous learning, with team performance tracked via Tableau. Managed investment strategy and risk, optimizing portfolio performance using insights derived from data analytics, Power BI, and Tableau visualizations. Engaged key stakeholders, presenting actionable insights and business intelligence through interactive dashboards and analytics-driven reports to support decision-making.

LazyLabs - Digital Marketing | Jul 2021 - Aug 2022

Marketing and Sales Director

- Managing company operations - Handling client sales - Developing client brand strategy - Client Social Media management - Internal team management - Responsible for optimizing workflow - Reduced company expense by 30 percent - Increased sales by 60 percent

LightMinds Mental Health Service | May 2021 - Jul 2022

Chief Executive Officer

- Managing company operations - Handling client sales - Developing brand strategy - Social Media management - Internal team management

LazyLabs - Digital Marketing | Feb 2021 - Aug 2021

Marketing Manager

N/A

SOPHI, Inc. | Nov 2020 - Feb 2021

Off-Shore Marketing and Recruitment Specialist

N/A

Delonix Marketing Corporation | Jul 2018 - May 2019

Marketing Intern

N/A

Largata Travel and Tours | Sep 2015 - Present

General Manager

- Strategic Leadership: Spearheading business development and growth initiatives while aligning operational practices with our company’s vision and goals. - Team Empowerment: Building and mentoring a high-performing team committed to delivering outstanding customer service and achieving operational excellence. - Client Relationship Management: Cultivating strong relationships with clients and partners to enhance loyalty and drive repeat business. - Market Analysis & Innovation: Leveraging industry trends and data-driven insights to introduce innovative travel packages and services that meet evolving customer needs. - Operational Excellence: Streamlining processes and implementing best practices to ensure smooth operations and superior service delivery.

My Education

Take a look at my formal education

Master's degree, Business AnalyticsKaplan Business School | 2025
Commercial Pilot Program, Aeronautics/Aviation/Aerospace Science and Technology, GeneralAirworks Aviation Academy | 2025
Bachelor of Science - BS, Marketing/Marketing Management, GeneralUniversity of San Carlos | 2019
Undergrad Units, Civil EngineeringUniversity of San Carlos | 2014

About Me

James Abel Guardiario

Masters of Business Analytics | Marketing, Finance, and Business Development | Data Analyst | Business Operations and Strategy

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