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Jesse Eisenstein

Jesse Eisenstein

Manager of Analytics

Penn Medicine

Technologies

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Intermediate Python
Data Manipulation with pandas
Supervised Learning with scikit-learn

My Work Experience

Where I've interned and worked during my career.

Penn Medicine, University of Pennsylvania Health System | Aug 2021 - Present

Manager, Marketing Analytics

• Mentor and upskill strategic thinking, coding, data governance, integrity/ accuracy/consistency for the marketing analytics team • Manage a cloud database serving employees across multiple departments • Built and manage a financial/marketing forecast & allocation model • Manage development, maintenance, and reporting of algorithms, models, ETLs, data transformations (medallion architecture), and dashboards • Present complex insights to leadership in easy-to-understand ways to guide decisions • Help guide decisions around data tools, emerging tech, and best practices
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Penn Medicine, University of Pennsylvania Health System | Aug 2019 - Aug 2021

Sr. Marketing Analyst

• Completed analytics requests spanning all service lines in the health system • Upskilled/trained team members in SQL, data QA, governance, standard statistical practices, trend & moving averages, common business KPIs, etc. • Present key findings to leadership & stakeholders resulting in adjustments to anything from marketing campaign strategy to staffing

Medical Guardian | Nov 2018 - Aug 2019

Sr. Marketing Analyst

> Managed a 5-year marketing forecast & business plan > Managed marketing budget and KPIs at a daily aggregate to achieve business goals > Made strategic recommendations to directors and executive team on results of data analysis that have resulted in both monthly sales increases and reduced lead costs > Created and automated dashboards that visualize and track primary KPIs & highlight critical performance changes, historic analysis tools, and custom metrics pooling in multiple data sources > Provided data-based insights to address strategic business needs, such as daily/weekly/monthly or ad hoc reports for each department > Clearly presented findings from complex analysis in an easy to understand way during weekly meetings with executive team > Utilized Pandas and NumPy in Python to perform ad hoc correlation analysis for customer attrition models

Medical Guardian | Jul 2017 - Nov 2018

Marketing Analyst

> Create and improve dashboards that visualize and track primary KPIs & highlight critical performance changes, historic analysis tools, and custom feature/metric add-ins > Provide data-based insights to address strategic business needs, such as daily/weekly/monthly or one-off reports > Clearly present findings from complex analysis in an easy to understand way > Make strategic recommendations to directors and executive team on results of data analysis > Manage the implementation and daily application of Google Tag Manager, Google Analytics, Google Optimize, Google Data Studio, SEM Rush, SpyFu, HotJar, Microsoft Suite, etc. > Implement and analyze device-specific A/B tests which have produced increases of 40% Session to Lead on mobile devices and 20% on desktop browsers > Implement innovative business analytics tools, techniques, and processes, such as a custom Business Intelligence Tool pooling in over a dozen data sources > Provide lead/sales forecasting for all major digital partners > Create pricing models, lead/sales models, attribution models, and session- to-lead models > Onboard new lead generation programs/partners > Manage performance communications and campaign troubleshooting with partners > Data Integrity: work with IT to maintain the accuracy and consistency of data stored in the CRM > Manage the creation & design direction of PPC display banners > Analyze and report on competitor PPC landscape > Employ best-practice multi-touch attribution in Google Analytics for visualizing impacts of multiple touch-case attribution scenarios > Keep skills up to date with current analytics trends and practices to introduce innovative techniques and methodologies that will help the business better understand the competitive landscape (currently taking the Data Analyst/ Scientist Track via Sebastian Thrun's Udacity.com program). Current skills & languages in beginner-intermediate phase: SQL, Python, R, Github, Machine Learning, Practical Statistics

Lobhob | Aug 2016 - Aug 2017

Founder

Developed and designed a website that helps people get started in hobbies (lobhob.com). Performed all research, front-end coding, and writing for launch. Managed all aspects of getting the project from ideation through production.

Welcome America Inc. | Oct 2015 - Jul 2017

Freelance Digital Marketing (Graphics, Web, Analytics)

advertisements to web page layouts and email templates for the largest free festival in the country. Utilized Google Analytics to create custom reports with data from over 450,000 users.

WebpageFX | Jun 2013 - Sep 2015

Online PR Specialist

Utilized modern link building methods to increase site ranking, traffic, and revenue for clients. Created viral content for clients in various industries, achieving large traffic spikes, hitting the front page of reddit, and earning coverage from popular news & media websites. Contributed articles to renowned websites such as The Guardian, The Huffington Post, Venture Beat, and more.

Lokalty | Jul 2012 - Sep 2012

Marketing & Public Relations Intern

Managed various social media and marketing projects to drive more awareness and increase user interaction with the Lokalty app, website, and social profiles.

Welcome America Inc. | Jan 2012 - Jul 2012

Public Relations Intern & Volunteer Coordinator

Through various event planning, public relations and website efforts, I worked with an awesome team putting together the largest free concert in America.

Historic Philadelphia, Inc | Apr 2011 - Oct 2011

Guest Services & Operations

Operated the carousel like a boss. Communicated and promoted service and event information to hundreds of guests every week. Helped organize and setup several events to promote Franklin Square and increase awareness.

Mitchell Martin Inc. | Jun 2007 - Aug 2007

Assistant Search

During the summer as a high school student: Queried the Mitchell Martin database to find suitable jobs for professional computer programmers. Connected candidates' resumes with the offices of renowned banks and corporations.

My Education

Take a look at my formal education

Bachelor of Arts, Media & Communication; Strategic Communication: Public RelationsTemple University | 2013

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