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Jemar Souza

Jemar Souza

BI Developer

Baum Ideas & Marketing


My Portfolio Highlights

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Introduction to Python

Unleashing the magic of data, one algorithm at a time.

My Work

Take a look at my latest work.


Understanding Data Science


Introduction to Python


Intermediate Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

CIC (Cambridge Innovation Center) | Jul 2022 - Oct 2023

Business Intelligence Associate

• Owned the Power BI refresh process and linkage to all necessary systems • Worked with Senior FP&A Analysts and Senior Accountants to use KPIs to assess center performance vs budget and present findings to General Managers and COO on a monthly basis • Led the development of direct linkages to underlying systems where possible to avoid manual refresh processes • Expanded existing KPI dashboards within Power BI to include all strategic focus areas across operations, sales, and marketing • Aided in defining KPIs, building KPI methodologies, sourcing data, and ensuring data integrity across all necessary platforms • Led the clean-up of data in underlying sources and driving process and system changes required to collect necessary information • Helped ensure data needs will be met in the implementation of new tools
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BAUM IDEAS | Feb 2019 - Present

Chief Strategist

BAUM turns ideas into brands. We DREAM BIG but launch small enough to find the day one fans it takes to make a business. We specialize in research and figuring out the best ways to get email list signups, run crowdfunding campaigns, or do anything else that would get customers, build management team, or attract investors.

CIC (Cambridge Innovation Center) | Apr 2016 - Jul 2022

Operations Specialist


FARMIGO | Aug 2015 - Jan 2016

Operations Associate


Zeno Group | May 2015 - Jul 2015

Freelance Community Manager


HIP Genius | Dec 2013 - Dec 2014

Freelance Social Media Manager

Ideating partnership and social media campaigns for entertainment clients including Al Jazeera America, MTV, and eOne Films.

Cuurio | Sep 2013 - Dec 2013


• Helped optimize product development to launch the Cuurio platform • Researched and analyzed startups to determine what brand campaigns they would be good partners for

VaynerMedia | Oct 2012 - Apr 2013

Micro-content Producer

• Collaborated with clients and partner agencies to create brand-aligned social strategies • Spearheaded the creative process for developing content for clients’ social properties (including Facebook, Twitter, Instagram, Pinterest, and Vine) • Worked with associate project managers, designers, and photographers to create client facing bi-weekly and monthly content calendars • Analyzed emerging platforms and other technologies for potential integration into clients' marketing strategy • Assisted the development and pitching of campaign ideas and the micro- content that will support them • Led the analysis and reporting of metrics and key learnings to be shared with clients • Pro-actively optimized content based on key learnings and benchmarks • Led the creation of Real Time Content pieces to leverage zeitgeist moments • Crafted several content pieces that earned media coverage for clients

VaynerMedia | Aug 2012 - Oct 2012

Junior Copywriter

• Participated in brainstorming campaigns for clients • Crafted on-voice copy for the campaign focused Facebook tabs and Pinterest boards of a variety of clients • Crafted on-voice Facebook ad copy to drive fan acquisition • Assisted micro-content producers with content ideation

VaynerMedia | Sep 2011 - Aug 2012

Community Manager

• Pro-actively monitored and engaged with the communities of up to 4 Fortune 500 companies at a time • Collaborated with a special team of community managers to successfully Surprise & Delight over 1,000 Twitter fans for a Fortune 100 company campaign • Performed high-volumes of real time engagements during the airings of client TV show airings • Worked with account leads and micro-content producers to develop content based on community insights • Assisted with the reporting of metrics and key learnings to be shared with clients • Aimed to respond to all social interactions within 15 minutes • Won several one-hour company-wide brainstorm competitions

SwaggerDap | Jan 2008 - May 2012

Strategist and Fashion Lifestyle Blogger

• Started and co-managed with a partner • Executively produced a winning business plan to transition the blog to an e- commerce and social media platform • Produced a design and development plan complete with site mock-ups • Solicited various free-lance designers, developers, and design and development companies for production proposals and quotes • Solicited various distribution companies for proposals and quotes

Hall Pass Tour | Apr 2011 - Dec 2011

Assistant Tour Manager & Digital Marketer

The Hall Pass Tour is a series of after-school music concerts designed to support the advancement of education and offer a creative space for communities to support their youth. As the Assistant Tour Manager and Digital Marketer my responsibilities included: • Assisting with brand marketing and promotion • Strengthening and managing digital marketing campaigns • Assisting with creating and maintaining sponsor relationships • Confirming hotel accommodations and travel arrangements • Acting as stage manager, specifically: managing student talent and making sure they are prepared to perform; organizing and overseeing concert giveaways; assisting with the set-up and breakdown of performance equipment; supervising sound engineer • Assuming additional responsibilities as determined by the Tour Manager

Bond Street Group, LLC | Jul 2009 - Sep 2011

Temporary Assignment Candidate

Worked on short and long term assignments and projects for Bond Street Group as well as several of their clients, including: Kaplan University, Phipps Housing Services, RF Binder, Sallie Mae. Spendster, The Sports Club LA, United Federation of Teachers, and Waterman Interests.

OpenSky | Nov 2009 - Jan 2010

Customer Service and Business Development Intern

Managed Customer Service, Business Development, and E-Commerce operations with software tools, including Sales Force, Magento, and Order Motion. Generated leads to, and solicited, influencers in different lifestyle categories to join the OpenSky ShopKeeper community. Solicited manufacturers and distributors of lifestyle products to join the OpenSky Supplier community and sell their products through the company. Analyzed customer service and social media marketing operations, to provide proposals for improvement.

The Conference Board | Nov 2008 - Dec 2008

Lead Generation and Analysis Intern

Generated leads for potential advisory boards Utilized search engines to find key leaders in the areas of: Human Resources, Finance, Risk Management, Supply chain, Information technology, Outsourcing and Offshoring, and Communication and Marketing.

Freddie Mac | Jun 2008 - Aug 2008

Operations Intern

• Demonstrated strong business acumen by seeking both internal and external information to understand the business and changes within the market • Developed an understanding of both individual and corporate wide risk management to monitor controls and respond to risk • Leveraged relationships to achieve results by building partnerships, promoting collaboration, and influencing others • Produced an orientation document that efficiently explains the Freddie Mac mission and its operations • Assisted the Director of Contracting with a Process Restructuring Project by using statistical information to justify an FTE impact • Assisted with the reviewing and updating of process flows

Syracuse University | Mar 2006 - May 2008

Building Manager

• Opened and closed the $50 Million Schine and Goldstein Student Centers, and Skybarn facility. • Managed building resources including but not limited to audio/visual equipment and staffing. • Prepared operation reports, including event information, maintenance concerns, staffing issues, and patron counts. • Monitored building security and safety by conducting hourly walk-throughs.

Viewpoint | Jun 2007 - Aug 2007

Business Strategy and Search Engine Marketing Intern

• Proficiently gathered data to analyze business models and suggested merger, acquisition, replication, or innovation based business strategies • Developed business plans to launch innovative products and services within the organization • Developed, managed and optimized SEM campaigns for clients such as LG & Curahhee Club using Google Adwords, Msn Adcenter and Yahoo Search Marketing • Prepared reports and PowerPoint presentation to be shared with team members and senior leaders

Intelligent Vision League | May 2006 - Aug 2006

Strategist and Executive Promoter

• Organized, marketed, and managed social events of up to 2500 people • Determined budgets and conducted feasibility and profitability analyses • Solicited and engaged potential investors to raise project funding • Networked with music industry agents, artists, promoters, and managers • Reviewed and negotiated legal contracts and documentations • Addressed human resource issues such as managing up to 20 Independent Contractors

My Education

Take a look at my formal education

Bachelor of Science, Entrepreneurship & FinanceSyracuse University | 2009
Bachelor of Science, Entrepreneurship and Emerging Enterprises, FinanceSyracuse University - Martin J. Whitman School of Management | 2009
Bronx High School of Science

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