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Jennifer Hsu

Jennifer Hsu

Digital Marketing Manager

University of California, Riverside


My Portfolio Highlights

My New Course

Introduction to Tableau

My New Track

Tableau Fundamentals

Without data, all we have is opinion.

My Work

Take a look at my latest work.


Intermediate SQL Queries


Introduction to Tableau


Analyzing Data in Tableau

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Payani Media | Aug 2021 - Present

Digital Marketing Manager

• Created dashboards using Tableau and analyzed client’s sales pipeline. Provided visual insights into customer growth patterns and forecasting, and suggested targeted approaches for sales and marketing, resulting in a 386% increase in ROI • Analyzed clients’ brands with their Google Analytics data, past ad account campaigns, and website designs. Conducted market research, gap analysis, and presented a customized go-to-market business strategy • Developed traffic-generating SEO & SEM strategies, automated marketing processes and email campaigns, and implemented A/B testing for further campaign optimization for a client, generated 200% more leads after 1-month execution • Oversaw marketing team operations, including monitoring industry trends, identifying new market opportunities, campaign performance and developing solutions within budget constraints • Led and managed an intern on various projects, including Account-Based Marketing training, social media planning, and sales pipeline analysis, producing 79% more deals and improved overall marketing campaign performance.
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LINE Corp. | Jul 2018 - Aug 2019

E-Commerce Specialist

• Accumulated statistics and analyzed data charts weekly using excel to observe customer reviews and forecast future issues • Managed 4 part-timer employees with projects, product testing, and automated operation routine, reduced 40% manual processing time, enhanced 50% prompt responding to customer service team and increased customer satisfaction rate • Collaborated with cross-functional teams such as engineering, customer service and C-level executives to support product needs • Owned the product management of internal CRM with engineers to automate data collection in order to process more efficiently

Didi Chuxing Technology Co. | Sep 2017 - Jun 2018

Operation Specialist

• Presented business and market research analysis to support the successful launching in Taiwan’s market • Successfully recruited 3,000 drivers in one month with the business development team. Utilized in-person feedback sessions with drivers to gather data on their needs and pain points, optimizing app design and functionality for a seamless user experience • Structured the layout and content for Didi Taiwan’s official website using WIX from scratch

My Education

Take a look at my formal education

MBA in MarketingUniversity of California, Riverside | 2021

About Me

Jennifer Hsu

As a marketing manager with 4+ professional experience, I possess a strong motivation and an unwavering commitment to efficiency. My expertise extends to utilizing a variety of software programs to analyze data and draw meaningful insights that drive

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