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Jennifer Sancho

Jennifer Sancho

Analyst

Digitas

Technologies

My Portfolio Highlights

My New Course

Introduction to SQL

My New Course

Introduction to SQL

Analytical innovator, pushing the boundaries of what data can reveal.

My Work

Take a look at my latest work.

course

Introduction to Relational Databases in SQL

course

Introduction to SQL Server

course

Introduction to SQL

course

Introduction to Relational Databases in SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Introduction to Power BI
Intermediate SQL
Joining Data in SQL

My Work Experience

Where I've interned and worked during my career.

Digitas Germany | Apr 2023 - Present

Data Analyst

- Establish comprehensive data pipelines to facilitate advanced data analytics processes from data ingestion to insights generation - Design and creation of dashboards in Power BI and Looker Studio for different stakeholders - Design of KPI frameworks and tracking concepts for website and app - Recommendations on implementation of tracking solutions - consent mode, conversion metrics for marketing, first-party mode, GTM implementations, debugging. - A/B testing and customer analytics
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Gorillas | Feb 2022 - Mar 2023

Data Analyst

- Construct and iterate on dashboards and other visualisation tools. - Support Data Engineers in developing our data warehouse infrastructure. - Analyse data to generate insights that support business decisions and identify new opportunities. - Assist and support the marketing and brand domain in making data-driven decisions. - Automate data presentation and reporting processes. - Execute and analyze our global brand tracker and customer survey(s) including insights and findings presentations - Develop and implement KPI and measurement frameworks to keep track of all brand and marketing activities across our main five markets in coordination with local brand managers and relevant stakeholders.

Edelman DXI | Feb 2021 - Jan 2022

SEO & Analytics Manager

- Gather, aggregate and manage, digital media data for agency clients, including native platform analytics and visualization/BI systems (Power BI, Google Data Studio), both independently and in support of Managers. - Support the development of measurement frameworks, KPIs and data integration across multiple workstreams for global clients. - Analysis of digital marketing activities using a variety of tracking and web analytics tools (Google Analytics, Google Tag Manager, Matomo)..

Performics | Oct 2019 - Jan 2021

Search Engine Optimization Analyst

- Research and development of keyword strategies in coordination with client business objectives to optimize existing content and uncover new opportunities - Execution of technical analyses considering search engine specific aspects and requirements - Implementation and updating of weekly and monthly reportings - Monitoring of web analytics dashboards, reports and key reporting tools, and evaluation of key areas of importance in accordance client goals - Tools: Google Search Console, Sistrix, SEMRush, Supermetrics, Screaming Frog, Google Analytics, Google Data Studio.

Performics | Oct 2014 - Sep 2019

Content Manager

My main tasks: - Creation and proofreading of online content for media (onpage and offpage) - Quality assistance - Link marketing strategies and implementation - Translation and web/app localization

My Education

Take a look at my formal education

Master of Science - MS, Data ProcessingUNIR - La Universidad en Internet | 2023
Bachelor's degree with honours, Foreign Languages, Literatures, and LinguisticsUniversidad de Valladolid | 2013
Übersetzung und Dolmetschen, Language Interpretation and TranslationFremdspracheninstitut der Landeshauptstadt München | 2011

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