• Identified market growth opportunities and gathered insights to provide action plans and strategic recommendations for client’s business issues on a regular basis • Responsible for handling ad-hoc data requests and built good relationships and trust with client contacts via regular day-to-day email and phone calls • Trained and assisted client on Kantar Worldpanel methodologies and basic data interpretation • Monitored beauty E-commerce practices and arranged internal beauty trend sharing Client coverage: L’Oréal, Nestle, Unilever, P&G, Naos, Pierre Fabre, etc.

iPinYou | Jul 2019 - Jun 2020

Account Manager

• Designed, executed and optimised display campaigns (Tmall, WeChat and partnered websites) and frequently achieved +120% KPIs for clients • Conducted detailed campaign performance analysis for future recommendations • Managed good relationships with clients, internal developers, and external providers to ensure performance optimisation Client Coverage: La Mer, Kiehl’s, Lancôme, Clinique, De Beers, Bvlgari, etc.

Richemont | Feb 2019 - May 2019

Marketing Services Assistant

• Contributed to conducting ad-hoc reports to offer consumer insights and address growth potential • Assisted maisons (IWC and Jaeger-LeCoultre) in understanding the competitive landscape and optimising performance in product, service and communication • Consolidated luxury market insights, competitor news and consumer trends

Coty | Jul 2017 - Dec 2017

Consumer Studies Assistant

• Synthesised insights from consumer researches, provided strategic recommendations and predicted customer behaviours • Carried out consumer experience performance analysis and benchmarked for retailers • Identified monthly market trends and provided execution recommendation to expand business opportunity • Coordinated the face to face fieldworks for targeting Chinese traveller and understanding shopping behaviours in Paris and London • Analysed new product development test data and provided strategic marketing recommendation • Tracked product performance, analysed consumer preference and provided new product development recommendation

The Body Shop | Sep 2015 - Aug 2016

Marketing Specialist

• Set up digital marketing strategies and conducted digital campaigns to drive traffic to the website • Managed social media accounts, implemented social media calendar and developed relationship with influencers for content creation • Responsible for advertising campaigns, including paid search, display advertising, outdoor advertising and magazine advertising • Developed 360-degree communication plan and ensured the fluency of projects • Organising PR events, monitored and boosted media exposure, and kept in close contact with 20+ major media • Responded to clients’ requests, solved problems and ensured good communication and client relationship

Wistron | Jul 2014 - Aug 2014

Assistant Project Manager

• Implemented the 2014 Wistron Metro Project, including activity planning, information gathering, and mobile page designing • Developed the structure of Wistron Performing E-Commerce Website and established partnerships with art groups and associations • Coordinated the Lunch & Workshop Project and managed relationships with speakers

My Education

Take a look at my formal education

Master of Science (MSc), in MarketingHEC Paris | 2018

Bachelor of Fine Arts (B.F.A.) in Performing ArtsNational Taiwan Normal University | 2015

Bachelor of Arts (B.A.) in EnglishNational Taiwan Normal University | 2015

About Me

A strategic insight consultant with 4+ year of experience in client/account management, data analysis, and business consultancy focused on the FMCG industry. Work well in a team with great individual work autonomy. • Market Research & Consumer Insig

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