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Jerocelle Gingo

Jerocelle Gingo

Data & Analytics

NA | United States

Technologies

My Portfolio Highlights

My New Project

Cleaning Bank Marketing Campaign Data

My New Track

SQL Fundamentals

My New Course

Introduction to Python

My New Project

Cleaning Bank Marketing Campaign Data

Data virtuoso, transforming raw numbers into a masterpiece of understanding.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Intermediate SQL

course

Introduction to Python

course

Introduction to SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

Allied Global Marketing | Jul 2022 - Aug 2024

Data & Analytics Manager

• Led the strategic migration to GCP and BigQuery, implementing architectural changes to optimize large dataset analytics across formats and territories. This resulted in a 95% reduction in dashboard downtime and improved data accessibility for stakeholders.
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Allied Global Marketing | Jun 2021 - Jul 2022

Digital Media Analytics

• Designed and implemented a data integration solution by engineering complex data models and ETL processes. This ensured high-quality data inputs for actionable media analytics and data storytelling. • Architected and deployed dynamic operational and executive dashboards, reports, and analytic tools for near real-time performance visibility and optimization tracking.

Marketing Fundamentals | Nov 2020 - May 2021

Data Analyst

• Orchestrated the implementation of a standardized analytics framework and tag management system to enable comprehensive and privacy-compliant collection of digital marketing data, including consent management tools. • Conceptualized and deployed visually compelling, interactive dashboards and reports tailored to eCommerce and SEO performance tracking, surfacing key metrics and insights. • Closely collaborated with marketing stakeholders to continuously enhance reporting capabilities, capturing evolving business requirements and KPIs within dynamic dashboard designs.

Netspectre Pty Ltd | Feb 2019 - Nov 2020

Performance and Data Analyst

• Implemented an overarching data governance model, unifying marketing data streams from diverse platforms into a consolidated analytics repository for holistic performance examination. • Helmed the development of a robust analytics framework, defining tagging taxonomies, technical specifications, and QA protocols to ensure accurate conversion tracking and attribution. • Demonstrated subject matter expertise by securing industry-recognized analytics certifications and pursuing continuous professional development to stay ahead of evolving marketing analytics best practices.

RipeConcepts, Inc. | Jul 2018 - Dec 2018

Digital Marketing Account Associate at 3Q Digital

• Created internal report templates to accommodate different different ad marketing platform formats and ensure performance reporting accuracy and efficiency • Utilized platform reporting to recommend campaign optimization and overall marketing strategy

Optum | Apr 2016 - Feb 2018

Reports Analyst - Business Intelligence

Maintained database across 3 different departments with an average of 450 call center agents, 25 supervisors and 5 managers for their respective KPI including first-level management's deliverable status sent to senior management on a scheduled reporting cadence Facilitated ordering between 25-40 training/production equipments, created account credentials for newly-onboarded employees for internal communications and client-based tools through the ServiceNow ticketing system in a given time

Optum | Nov 2015 - Apr 2016

Billing Specialist

N/A

JPMorgan Chase & Co. | Jun 2014 - Jul 2015

Claims Analyst

• Assisted customers and bankers assisting customers with personal or business accounts in filing a claim for disputed fraud or non-fraud transaction/s • Ensured all information was in accordance with Regulation E of the U.S. banking laws.

Sykes Asia Inc. | Jun 2013 - Jun 2014

Workforce Management Analyst

Collected, read, analyzed, interpreted and summarized data in preparation and generation of statistical and analytical reports • Analyzed individual, team and program/account performance on a regular basis • Partnered with Onshore Operations Leadership team to ensure understanding of Service Level Management objectives and improvement plans

Sykes Asia Inc. | Aug 2009 - Jun 2013

Customer Service Representative

• Interacted with a diverse set of customers over the phone • Executed efficient customer service techniques to reach metrics • Handled credit transactions on a daily basis • Provided verification procedures for newly purchased phones/ point of sale activation • Conducted product training updates to tenured agents as a Special Duty Trainer

My Education

Take a look at my formal education

Bachelor of Business Administration - BBA, Marketing/Marketing Management, GeneralUniversity of Cebu | 2018
Associate Degree, Industrial Technology - Architectural DraftingCebu Technological University | 2009

About Me

Jerocelle Gingo

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