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Jerocelle Gingo

Jerocelle Gingo

Data & Analytics

NA | United States

Technologies

My Portfolio Highlights

My New Project

Cleaning Bank Marketing Campaign Data

My New Track

SQL Fundamentals

My New Course

Introduction to Python

My New Project

Cleaning Bank Marketing Campaign Data

Data virtuoso, transforming raw numbers into a masterpiece of understanding.

My Work

Take a look at my latest work.

DataLab

Project: Exploring London's Travel Network

course

Introduction to SQL

course

Intermediate SQL

course

Introduction to Python

DataLab

Project: Analyzing Students' Mental Health

DataLab

Project: Exploring London's Travel Network

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

MeasureCamp New York | Dec 2023 - Present

Co Organizer - Organizing Team - Sponsorships

N/A

Allied Global Marketing | Jul 2022 - Aug 2024

Senior Data Analyst

• Developed and deployed tracking across ad platforms (Google, Facebook, LinkedIn), ensuring clean attribution for marketing KPIs. • Consolidated campaign performance data across platforms via Supermetrics + Google Sheets, integrating with Salesforce and Google Analytics. • Created spend and ROI dashboards to guide marketing investments and optimization.
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Allied Global Marketing | Jun 2021 - Jul 2022

Digital Media Analytics

• Managed multi-channel marketing data integration using Supermetrics + Improvado, cutting reporting time by 75%. • Designed interactive, near-real-time dashboards for performance marketing campaigns, embedded through Grav. • Led data literacy efforts through training and documentation, achieving 95% internal adoption of analytics tools.

️ Marketing Fundamentals - Serverside Tracking 2.0 & Performence | Nov 2020 - May 2021

Data Analyst

• Implemented tag management and privacy-compliant frameworks for digital data collection and consent tracking. • Built dashboards highlighting CAC, ROAS, and conversion funnel performance for eCommerce campaigns. • Provided actionable insights for budget planning and marketing strategy refinement.

Netspectre Pty Ltd | Feb 2019 - Nov 2020

Performance and Data Analyst

• Developed and deployed tracking across ad platforms (Google, Facebook, LinkedIn), ensuring clean attribution for marketing KPIs. • Consolidated campaign performance data across platforms via Supermetrics + Google Sheets, integrating with Salesforce and Google Analytics. • Created spend and ROI dashboards to guide marketing investments and optimization.

RipeConcepts, Inc. | Jul 2018 - Dec 2018

Digital Marketing Account Associate at 3Q Digital

• Created automated reporting templates and monthly performance reports for Google Ads and Facebook Ads, identifying low-performing placements and optimization opportunities. • Supported budget pacing and campaign efficiency efforts across digital platforms.

Optum | Apr 2016 - Feb 2018

Reports Analyst - Business Intelligence

• Maintained and delivered rolling analysis on overall business health checks for 3 BUs across 6 different site locations. • Served as a central point of contact for multiple business segments, managing all IT service requests including onboarding, transfers, terminations and asset requests.

Optum | Nov 2015 - Apr 2016

Billing Specialist

N/A

JPMorgan Chase & Co. | Jun 2014 - Jul 2015

Claims Analyst

N/A

Sykes Asia Inc. | Jun 2013 - Jun 2014

Workforce Management Analyst

N/A

Sykes Asia Inc. | Aug 2009 - Jun 2013

Customer Service Representative

N/A

My Education

Take a look at my formal education

Bachelor of Business Administration - BBA, Marketing/Marketing Management, GeneralUniversity of Cebu | 2018
Associate Degree, Industrial Technology - Architectural DraftingCebu Technological University | 2009

About Me

Jerocelle Gingo

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