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Jialing Wang

Jialing Wang

Freelancer

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Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Project

Exploring the Bitcoin Cryptocurrency Market

My New Track

SQL Fundamentals

Quantitative navigator, guiding decision-makers through the sea of data.

My Work

Take a look at my latest work.

course

Data Manipulation with pandas

course

Introduction to Python

course

Intermediate Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Spark Foundry | Jul 2021 - Dec 2021

Manager, Analytics

N/A

Correlation One | Sep 2021 - Oct 2021

DS4A Women Data Science Fellow, Fall 2021

Team member on team that was one of four finalists in capstone project; used various data science techniques to explore and understand the impact of prenatal care on healthy births. Data Science for All / Women is a unique fellowship program that helps female students and professionals develop into data-driven leaders of tomorrow. https://www.correlation-one.com/data-science-for-all-women
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Bond St Fashions | Feb 2012 - May 2020

Owner

A men's boutique focusing on quality, style and value. • Founded an online men’s clothing business and drove multiple consecutive years of double digit revenue growth while maintaining profitability. • Analyzed industry trends data to determine appropriate product mix for store’s customer base and rate of turn. Starting with initial roster of 10 vendors, expanded to over 30 vendors, with key vendors/products accounting for a 50% increase in YOY store sales. • Conducted data analysis of visitor traffic and purchasing behavior with analytics tools such as Google Analytics to fine tune digital marketing and merchandising efforts. Analyzed data from disparate 3rd party databases to make business decisions. • Tested effectiveness of social media advertising vehicles such as Google Ad Words, Facebook and Pinterest. Conducted test and learn experiments to evaluate which promotions worked best at attracting customers and increasing sales of products. • Maintained ecommerce website as well as ecommerce presence on 3rd party selling platforms such as Amazon. Responsible for writing and editing copy for all product listings, product photography of all products sold in store, and editing of all photos to ensure high quality presentation of products. • Fostered a high level of customer satisfaction by creating and executing friendly and responsive customer service strategies. Maintained nearly perfect customer satisfaction rate on 3rd party selling platforms.

Hulu | Mar 2011 - Jan 2012

Advertising Research & Analytics Lead

• Project management of $1MM worth of research covering all of Hulu- sponsored campaign level advertising effectiveness research on behalf of advertising clients (branding studies, Nielsen IAG, ROI measurement). • Responsible for creating research roadmaps with advertisers, understanding their research needs and providing solutions for appropriate measurement. • Conducted Primary Consumer Insights and Product Research - Custom, quantitative, some qualitative (advertising effectiveness, segmentation, concept testing, pricing, A&U, brand tracking, focus groups, international etc) • Provided Sales Research, including audience media usage behavior and research case studies to help sell value proposition of Hulu advertising • Expert in Online Video Audience Measurement (Nielsen Online, comScore, Quantcast)

Hulu | May 2009 - Feb 2011

Marketing Research Analyst

As the first team member aside from my boss at Hulu Research, I helped to build up a lot of capabilities in helping to service our Sales Team. I was in charge of creating and maintaining: • Monthly comScore and Nielsen reporting, comparing Hulu performance to competitors as well as showing monthly trends. This was created as a quick reference guide for both the Sales team as well as other internal stakeholders. • Advertiser brand studies utilizing Insight Express; maintain reconciliations and budgets for all Hulu paid third party research • Ad-hoc reporting and analysis for sales prospecting using Kantar Ad Spend data. • Responding to daily sales requests to support RFPS and client questions, which required pulling data from sources such as comScore, Nielsen, Kantar, eMarketer, and other media/marketing research related portals • Provided training to all other team members on how to use third party reporting tools

The Nielsen Company | Nov 2008 - Apr 2009

Senior Analyst (Advanced Analytics - Marketing Mix Modelling MMM)

• Analyzed return on investment of marketing vehicles using statistical modeling techniques for leading CPG companies as well as others • Created and presented decks with model results as well as strategic recommendations to clients • Results had wide acceptance by clients and were used to make strategic marketing decisions for client brands • Used Nielsen/IRI syndicated sales and media data • Honed expertise in: global research projects, Hispanic marketing, mobile phone industry research • Key client was Procter and Gamble feminine care and skincare brands.

The Nielsen Company | Oct 2007 - Oct 2008

Analyst

N/A

Hill International | Jun 2005 - Oct 2007

Assistant Estimator

• Created construction cost estimates for civil and electrical disciplines for projects of varying scopes from public schools to the World Trade Center reconstruction to NASA facilities • Spearheaded business development and proposal efforts for estimating department for projects throughout the US

My Education

Take a look at my formal education

Bachelor of Arts in EconomicsUniversity of Pennsylvania | 2005
Bachelor of Science in Engineering in Computer & Telecommunications EngineeringUniversity of Pennsylvania | 2005

About Me

Jialing Wang

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