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Jonathan Martinez

Jonathan Martinez

Analytics Manager

Traxion Logistics | MX

Technologies

My Portfolio Highlights

My New Track

Data Scientist

My New Course

Introduction to Python

My New Track

Data Scientist

Algorithmic artist, painting vibrant pictures with lines of code.

My Work

Take a look at my latest work.

DataLab

Course Notes: Cluster Analysis in Python

course

Introduction to Python

DataLab

Course Notes: Machine Learning for Time Series Data in Python

DataLab

Course Notes: Cluster Analysis in Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to Power BI
Intermediate Python
Introduction to R

My Work Experience

Where I've interned and worked during my career.

Traxporta | Jul 2023 - Present

Sr. Data Analytics Manager

Provider relationship management.  Data capabilities assessment based on DCAM framework.  Data Governance alignment strategies based on the DAMA DMBok.  Created events taxonomy and tracking plans for mobile App and Web site.  Transformed the Invoice Process: Spearheaded the automation of the invoicing process using Power Automate, reducing the time required from 4 days to 4 hours, significantly increasing operational efficiency and reducing manual workload by 90%.  Optimized Financial Reconciliation: Led the development of a data-driven solution to mitigate the conciliation process between ERP and TMS systems, reducing the reconciliation time from 5 days to minutes. This resulted in enhanced accuracy and reduced labor costs.  Saved $20,000 in Development Costs: Leveraged data and analytics to identify and prevent the development of low-priority features for the mobile app, saving the company approximately $20,000 in unnecessary expenses.
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Volaris | Oct 2021 - Jun 2023

Sr. Data Analytics Manager

Leadership and vision planning for the team.  Provider relationship management (Dataiku, Tealium, Amplitude).  Configuration of Google Analytics and Tealium. Validation of triggers, variables, and tags.  Developed a Predictive Machine Learning Model: Created a neural network model to forecast website and app performance metrics, including visits, clicks, leads, and conversions. This model provided weekly insights into market behavior, enabling data-driven decision-making for marketing and product teams.  Implemented a Customer Data Platform (CDP): Led the implementation of a Customer Data Platform (CDP) that consolidated over 1 million customer profiles into a unified 360-degree view. This initiative improved customer segmentation and personalization, enhancing the overall customer experience and engagement.  Optimized Marketing Campaigns with Customer Clustering: Collaborated in the creation of customer clusters based on behavior and preferences, significantly optimizing email marketing campaigns. These targeted campaigns generated an additional $2 million USD in annual revenue.  Enhanced Market Understanding and Strategic Planning: Leveraged advanced analytics to provide deeper insights into weekly market trends and customer behavior, allowing for more effective strategic planning and optimized resource allocation across marketing and product development.

Crehana | Sep 2021 - Oct 2021

Course Professor - Google Data Studio

Created a course for Crehana for what was then Google Data Studio now Looker Studio

Kueski | May 2021 - Aug 2021

Sr. Marketing Analytics and Insights Manager

N/A

Teamagencymx SAS de CV | Sep 2020 - May 2021

Performance Consultant

Founded and Led a Digital Marketing Agency: Established a boutique digital marketing agency, overseeing all aspects of business development, client management, and strategy implementation, driving rapid growth in a competitive market.  Enhanced Sales Team Performance through CRM Implementation: Successfully implemented HubSpot CRM, providing the commercial manager with real-time performance statistics and insights. This enabled more effective follow-up and coaching, resulting in a measurable increase in sales productivity.  Drove Significant Revenue Growth through Optimized Campaigns: Designed and executed data- driven online marketing campaigns that increased client revenue from $1,000 USD to $20,000 USD monthly, utilizing a budget that was just one-sixth of the competition's, demonstrating high ROI and strategic resource allocation.  Developed Comprehensive Digital Strategies: Created and managed integrated marketing campaigns, including SEO, PPC, social media, and content marketing, aligning all efforts with client objectives to maximize engagement and conversion rates.

Uniclick by Unifin | Nov 2019 - Jun 2020

Head of Digital Channels

Launched digital channels from scratch at Uniclick, designed the digital strategy, sales funnel, key KPIs, and set up accounts for Google Ads, Facebook Ads, Google Analytics, and Tag Manager  Ensured complete lead traceability and continuous campaign optimization using advanced techniques such as Offline Conversion Tracking in Google Ads and specific ad interaction on Facebook Ads.

Efectivale S.A de C.V. | Dec 2018 - Nov 2019

Digital & Analytics Manager

N/A

Grupo Financiero Banorte | Aug 2018 - Dec 2018

Analytics Deputy Director

N/A

Efectivale S. De R.L. | Mar 2013 - Jul 2018

Gerente de canales de Internet

N/A

Freelance | May 2010 - Mar 2013

Freelance

N/A

Softtek | Sep 2009 - May 2010

Technical Leader

N/A

Interalia.net | Jan 2009 - Sep 2009

Web Developer

N/A

Reader's Digest Association | Apr 2008 - Dec 2008

Internet Marketing Analyst

N/A

My Education

Take a look at my formal education

MBA, Business AdministrationInstituto Tecnológico Autónomo de México | 2011
Bachelor of Science (BS), Computer Engineering  · (February 2000 - JuneUniversidad Nacional Autónoma de México | 2005

About Me

Jonathan Martinez

It all started in 2016, a good friend of mine invited me to a project whose objective was to generate a forecast for prices for electricity in Mexico. I immediately thought about standar time series methods, but he taught me about Machine Learning

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