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Juan Manuel Perafan

Juan Manuel Perafan

Analytics Engineer

Xebia | Amsterdam


My Portfolio Highlights

My New Project

Dr. Semmelweis and the Discovery of Handwashing

My New Track

Importing & Cleaning Data

My New Course

Introduction to Python

Insights artist, painting vivid pictures of knowledge with data as the brush.

My Work

Take a look at my latest work.


Introduction to SQL


Introduction to R


Introduction to Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Packt | Feb 2023 - Mar 2024



University of Groningen | Aug 2021 - Nov 2022

Guest Lecturer

A Practical Approach". During the course, I walk students through hands- on exercises focusing on each step of the data lifecycle (e.g. ingestion, transforming, analyzing, visualizing).
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Xebia | Dec 2020 - Present

Analytics Engineer


Ahold Delhaize | Dec 2020 - Aug 2021

Analytics Engineer via GoDataDriven

• Standardizing and testing Databricks work. • Creating Alteryx tools. • Coaching on Databricks, Alteryx, Power BI.

Ahold Delhaize | Jun 2019 - Nov 2020

Analytics Consultant via Biztory

• Creating datasources using Databricks and HDInsights. • Community support: Tableau, PowerBI, and Alteryx. • Tableau Server administration.

Biztory | Jun 2018 - Nov 2020

Analytics Consultant

I have worked with 30+ clients in 4 countries. Every engagement is different. Thanks to my clients I have been involved in most of the analytics lifecycle. From defining objectives and architecture to data modeling and reporting. Internal Work: • Lead of the Biztory Data Science Practice. • Authority of the Data Engineering Track.

Vlaams EnergieBedrijf | Oct 2018 - Jun 2019

Analytics Consultant via Biztory

• Performance Tuning: SQL Queries & Tableau Dashboards. • Developing customer-facing dashboards. • Tableau Server administration.

YoungCapital | Mar 2017 - Oct 2018

Marketing Intelligence Trainee

During this intensive traineeship I follow courses in subjects like: • Digital Marketing. • Web Analytics. • Google Analytics. • Adobe Analytics. • Google Tag Manager. • Dashboarding Tools. • Advanced A/B Testing. • Real-time surveys heatmaps. • Data integration, import + API Data. • Data Management Platforms. • Excel. • SQL.

Justlease.nl | Apr 2017 - Jun 2018

Marketing Intelligence Analyst

• Data analysis with Python and R. • Database marketing (MS SQL). • Tableau Champion.

Iroyuki Corporation | Mar 2016 - Feb 2018

Digital Transformation Consultant

In my free time, I help entrepreneurs achieve their businesses goals. Sitting side by side with my clients, I review their webpages and digital strategy. By the end of the session, we have identified points for improvement and formulate future goals. My services include: • UX consultancy. • Usability consultancy. • CRO analysis. • SEO checkups. • Google Analytics installation and audit. • Content strategy. • UI Design: Sketches, Wireframes, Mockups.

Gemeente Groningen | Oct 2016 - Apr 2017

Marketing Officer: Experience Groningen

• Conducting quantitative and qualitative consumer research. • Re-designing the web page of the event. • Social Media marketing. • Lead generation. • Facebook advertisement.

University Medical Center Groningen (UMCG) | Oct 2016 - Mar 2017

Communication Trainer

• Training medicine students in communication skills to facilitate medical consultation. • Giving workshops about body language, leadership, and group dynamics. • Teaching a total of 62 hours and 152 students (1st, 2nd, and 3rd year medicine students).

Tubbber | Sep 2016 - Mar 2017

CRO & UX Marketer

• Web analytics. • Usability testing. • Content strategy. • UI Design: Ideation, Wireframes, Mockups. Tools: Google Analytics, Hotjar, VWO, Sketch, Balsamiq, Google Tag Manager.

University of Groningen | May 2016 - Oct 2016

Marketing Assistant


Philips | Nov 2015 - Jul 2016

User Experience Researcher

• My assignment involved understanding the psychological factors that make users engage. • As my Master's thesis, I studied the relationship between user engagement and usability.

University of Groningen | Feb 2014 - Jul 2016

Teaching Assistant

• Hired 9 times to teach 5 different courses. • Teaching a total of 548 hours and 192 students. • Topics included: Conversational skills, research methodology, and academic skills.

University of Groningen | Sep 2015 - Feb 2016

MOOC (Massive Open Online Course) Educator

• Sharing my testimony as an instructor. • Writing scripts and educational material. • Teaching topics like professionalism and passion to teach.

My Education

Take a look at my formal education

Master of Science (MS), Social Psychology and its ApplicationsUniversity of Groningen | 2016
Honours Master, LeadershipUniversity of Groningen | 2016
Trajectory: Coach and Trainer of Young Professionals, PsychologyUniversity of Groningen | 2016
Bachelor of Science, PsychologyUniversity of Groningen | 2015

About Me

Juan Manuel Perafan

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