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Jack Sinden

Jack Sinden

Product Strategy



My Portfolio Highlights

My New Course

Introduction to Python

Data whisperer, turning numbers into captivating stories.

My Work

Take a look at my latest work.


Introduction to SQL


Introduction to Python


Intermediate Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Under Armour | Jul 2021 - Present

Sr. Manager, Global CRM Strategy


SHRM | Jul 2020 - Jun 2021

Manager, Marketing Analytics and Data Science


Hilton | Jun 2019 - Jun 2020

Manager, Pricing & Product Analytics

• Position Highlights: Partner with Global Pricing leadership to innovate, develop, and measure the POC and subsequent large-scale deployment of a pricing initiative with an estimated incremental impact of +90 to +110 basis points of retail revenue. • Develop and test strategies to grow, measure, and mitigate risks for an estimated $18B portfolio of annualized booking revenue; create and implement statistical testing frameworks to provide confidence in test and POC results in order to provide Global Pricing leadership with actionable insights and deployment strategies to maximize incremental revenue. • Lead the Pricing and Product Analytics team made up of three Sr. Data Analysts dedicated to testing, monitoring, and growing Pricing initiatives; work with analysts to create career mappings and objectives in order to provide for growth; leverage knowledge and continued learning of statistics, data analytics, and business in order to grow analysts into top performing employees. • Serve as member of a seven-person working group to develop a Hilton Test & Learn strategy that will be deployed to all Hilton teams; lead a data migration effort in partnership with the Revenue Management SCRUM Master to organize and implement an improved product hierarchy into the new data lake environment that impacts hundreds of millions of historical and future reservations.
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Volkswagen of America, Inc | Jan 2019 - Jun 2019

Voice of Customer Analytics

• Position Highlights: Developed 5-Star Review concept to deploy across 646 Volkswagen (VW) U.S. dealerships to collect and analyze customer experience data; managed product development between contracted developers and VW infrastructure experts while strategically communicating milestones and progress to VW executives; developed, built, and integrated reporting services and metrics for dealer personnel to track real time customer experience KPIs. • Built consensus for large-scale pivots in methodologies and functions of customer surveys when needed; ensured downstream data flows were usable by all VW business units; collected and analyzed large data sets to develop insights for VW executives to weave into annual KPIs and performance incentives. • Identified and developed new techniques for solving business challenges through data analytics; communicated risks, opportunities, and dependencies of tech integration into VW’s larger IT infrastructure; support VW change management needs to create buy-in and ownership of newly deployed performance measurements.

2U | Feb 2017 - Jan 2019

Senior Analyst, Customer Insights and Strategy

• Position Highlights: Marketing and Sales analytics lead on largest inaugural product launch in 2U’s history; redeveloped contact strategy resulting in an 18.5% Y-O-Y increase in new customers; conceived and led inaugural capacity analysis project to determine maximum output and efficiency of Sales department that was implemented by C-Suite. • Develop and execute marketing and sales strategies to ensure the financial viability and growth of a $110+ million portfolio; leverage predictive analytics, statistics, and financial modeling to conceptualize and initiate opportunities for growth and efficiency while mitigating risks; create and improve business reporting processes through analytics, data mining, and data visualization in order to increase portfolio profitability and accelerate cash flows. • Create short and long-term sales strategies for a team of 40+ sales professionals through the development of KPIs, success defining metrics, and contact strategy; work in collaboration with Sales VP & Director to define career paths and performance improvement strategies for sales personnel. • Direct marketing priorities, projects, and budgets to ensure the most qualified lead is captured at the optimal time of the customer journey; coordinate with cross-functional teams to provide analytical insight to maximize output of Sales and Marketing cost-centers. • Forecast short-to-medium term portfolio revenue for C-Suite and executive leadership to make large-scale business decisions and shared external stakeholders; develop non-traditional financial indicators to provide a richer picture of financial success while serving as a check and balance against financial projections from traditional finance team; provide insights and planning for revenue growth opportunities and budgeting.

2U | Sep 2013 - Feb 2017

Brand Marketing Manager, Digital Strategy

• Manage Brand Marketing Coordinator and a functional team of 6-8 marketing specialists; develop and oversee the execution of a data-influenced marketing strategy for a portfolio of programs with emphasis on setting and executing budgets for paid channels while growing organic segments; managed partnership with external stakeholders to develop long term plan. • Oversee all funnel conversion activities for prospective customers, including paid and organic channels; work closely with cross-functional counterparts to uncover growth opportunities; key initiatives include the development of an inbound marketing strategy, development of conversion widgets based on predictive analytics and visitor behavior, and website reorganization for conversion rate optimization. • Conceive and implement product marketing and go-to-market strategies; create and implement innovative solutions for increasing lead acquisition and engagement; analyze, present, and advise on risks and opportunities for new products and product pivots; launched and/or assisted with marketing launch of 3 separate product offerings.

United Nations Foundation | Sep 2012 - Dec 2013

Digital Media Consultant


CoStar Group | Jan 2012 - Jan 2013

Research Associate

• Develop insights on commercial real estate markets across the United States in order to serve clients informed and accurate analysis to help guide client decision making for future revenue and strategic business decisions. • Create market analyses, financial reports, and sales comparable reports on buying and selling activity across a spectrum of commercial real estate markets. • Provide marketing and exposure for clients’ active commercial real estate listings; manage client relations to ensure high levels of client satisfaction.

EastWest Institute | Jan 2012 - Jul 2012

Communications and Public Policy


The Whitehead Journal of Diplomacy and International Relations | Sep 2010 - Jul 2012

Digital Strategist


United Nations | Jun 2011 - Aug 2011

Research Assistant


Epic Search Partners | Jan 2009 - Jan 2009

SEO Consultant


Johnson estate winery | Jan 2008 - Jan 2009

Sales and Operations


My Education

Take a look at my formal education

MBA in LeadershipUniversity of North Carolina at Chapel Hill | 2017
MA in International Relations & Diplomacy Seton Hall | 2012
BA in LiteratureSt. Bonaventure University | 2008

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