Useless Pride Records is a dynamic independent record label specializing in Metal-Hardcore music and fostering the growth of our diverse roster, which includes notable acts like Get The Shot, Alea Jacta Est, The Great Divide, Affenpinshers, and Real Deal. Advertising Management: Develop, implement, and optimize advertising campaigns on platforms such as Meta and Google, targeting potential listeners to maximize reach and engagement for our artists. Playlisting: Identify strategic placement for our artists on popular playlists across various streaming services, enhancing visibility and discovery. Pitching to DSPs: Cultivate relationships with Digital Service Providers (DSPs) to position our artists for consideration in official playlists and promotional opportunities. Marketing Technology Setup: Establish and maintain effective marketing tools and technologies that facilitate outreach, engagement, and data collection for both the label and its artists. Dashboard and Analytics Development: Build intuitive dashboards and analytics frameworks that track the performance of artists and campaigns, providing actionable insights to enhance growth strategies. Performance Reporting: Regularly report findings and performance metrics to the label manager and the clients (artists), ensuring that all stakeholders are informed of progress and areas for improvement. Goal: Drive artist growth through tailored marketing strategies and informed data insights, ultimately contributing to the label’s success and the recognition of its artists in the competitive Metal-Hardcore scene.

iMusician | Jun 2022 - Feb 2024

Head of Marketing

In my role as Head of Marketing, I led a dynamic marketing team to align our initiatives with the strategic objectives of the business, driving growth and sustainability. I successfully established the foundation of our Marketing Technology Stack, which included the implementation of Google Analytics 4 (GA4) to enhance data-driven decision-making. Focusing on our Objectives and Key Results (OKRs), I spearheaded efforts to optimize the customer journey, significantly improving our conversion rates from lead to signup, as well as from first invoice to subscription. By overseeing Marketing Technology and data analytics, I ensured a responsive and adaptive marketing strategy, ultimately contributing to the company's overall growth and success.

iMusician | Jun 2023 - Jan 2024

Marketing Technologist | Marketing Lead

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Red Toad Music | Mar 2018 - Dec 2023

Label Manager / Publicist

Developed and maintained a robust network of editors, radio producers, and key industry stakeholders to enhance visibility and collaboration. Successfully orchestrated over 50 diverse marketing campaigns, ensuring timely execution and optimal impact. Composed and distributed over 100 press releases in multiple languages, effectively communicating the label's initiatives and new releases. Crafted compelling pitches for playlist curators and official editors across major streaming platforms including Spotify, Deezer, and Apple Music. Collected and organized essential materials for radio producers, writers, and editors to facilitate seamless communication and promotion. Conducted daily and weekly reporting to stakeholders, providing insights on campaign performance and strategic recommendations.

iMusician | Jan 2022 - Jun 2022

Head of Performance Editorial & SEO Manager

I made the company save € 600K+ by replacing paid advertisement with an effective organic growth through content creation and optimization. By ensuring high quality execution of the content strategy and SEO health checks, I increased the organic signups by 313% in terms of organic signups. Year on year, I increased our impressions by 217%, clicks by 104% & sessions by 55%. We rank(ed) #1 in the US for ‘How To Upload Your Music To Spotify’ and in the top 3 for similar localized keywords in France, Germany, Spain and Italy.

iMusician | Mar 2021 - Jan 2022

Performance Editorial & SEO Manager

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iMusician | Aug 2019 - Mar 2021

Regional Marketing Manager FRASIA (French Speaking Territories & Asia)

I managed to meet the revenue targets for my portfolio of 50+ countries and gained in a year x2 more revenue than it was.

iMusician | Jan 2019 - Aug 2019

Country Manager France

Revenue growth for France with focus on Artist and Label Relations, Partnerships, Paid Advertising (Facebook, Instagram, CPC).

iMusician | Mar 2018 - Dec 2018

Artist and Label Relations - French Speaking

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KROD Records | Mar 2015 - Present

Label Manager

My role at KROD Records, the independent record label which focuses on punk and rock music and boasts a diverse roster of over 45 artists and 100 releases, encompasses a comprehensive range of responsibilities pivotal to the label’s operational success. With an annual streaming figure of 3+ million, the position involves managing the administrative functions and ensuring efficient accounting practices to maintain financial health. My job includes preparing detailed accounting and sales reports for artists, facilitating transparency in earnings and sales performance. Additionally, inventory management is crucial, as the position oversees stock levels of vinyl records, CDs, cassettes, and merchandise, while also handling the financing and production of these physical products. Distribution is twofold: it includes coordination with intermediaries for physical product distribution and managing digital distribution across all major streaming and download platforms. Artist promotion is a significant focus area, encompassing strategic outreach through social media, radio, press, video games, films, and playlists on streaming services to elevate artist visibility. Furthermore, from 2015 to 2017, the role involved booking concerts and tours, enhancing the live performance presence of artists. Advertising is another key aspect, with campaigns executed across platforms like Google, YouTube, Facebook, Instagram, TikTok, Spotify, and Deezer, in addition to placements in both physical and digital magazines. The responsibility of managing artist pages on various platforms ensures that the online presence remains robust and engaging, fostering a dedicated fan base and driving success for both the label and its artists.

My Education

Take a look at my formal education

Double Licence Gestion - Langues Étrangères Appliquées, Économieiaelyon School of Management | 2013

About Me

Marketing Lead | Data Analyst | Music Industry Expert Owner and label manager of KROD Records and a former passionate Marketing Technologist at iMusician, where I led a dynamic marketing team dedicated to empowering independent artists.

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