Jordan Northwood

• Built out reporting infrastructure using Power BI and Power Query to provide insight into business KPIs such as but not limited to: Sales, Margin, Market Share, Stock, Customer Churn. • Strong presentation and public speaking skills shown while briefing/presenting to complex functions and executives across Trading Strategy days, Weekly Trading meetings and ‘Go to Market Sessions’. • Managed the transfer and automation of key reports and dashboards to PowerBI for the acquisitions trading team, ensuring performance data was readily accessible reducing weekly time spent collecting and cleaning data by 80%. • Tested propositions and promotions to identify customer trends and purchasing habits. • Acquired a new customer cohort by analysing market share, market pricing and affiliate sales data to create a proposal to adjust our pricing strategy on our high tier devices, this resulted in incremental sales and margin which contributed towards majorly exceeding budget and STF for 21/22 . • Conducted price elasticity analysis across affiliate channels and implemented a differential pricing strategy across the affiliate partners doubling our weekly affiliate acquisitions. • Developed a strong understanding of performance drivers and the handset market, allowing me to influence key business decisions and drive category growth during quarterly planning sessions. • Produced insight that was turned into action leading to some big wins in trading performance driven by a “Best Ever Black Friday” and multiple best ever new device launches for brands such as Samsung, Google and Oppo. • Worked with the retentions, affiliate, ecommerce, marketing, CRM and CS teams in a complex function to deliver a strong execution of the trade plan.

Inteligex | Jun 2019 - Dec 2020

Data Analyst

• Statistical analysis of futures markets to improve quality and profitability of trades that the AI algorithms were taking. • Market research identified trends and created new trade entry modifiers which could be turned into pseudo code for the developer to utilise. • Communicating new ideas clearly throughout the company to maximise efficiency of product development

My Education

Take a look at my formal education

BEng in Materials Science and EngineeringSwansea | 2020

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