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George Tsikrikos

George Tsikrikos

Product Manager/Business Analyst

FMCG / EJ PAPADOPOULOU SA | Greece

Technologies

My Portfolio Highlights

My New Course

Introduction to SQL

My New Course

Introduction to SQL

Data visionary, envisioning a future transformed by the power of information.

My Work

Take a look at my latest work.

course

Understanding Data Science

course

Introduction to SQL

course

Understanding Data Science

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Introduction to Power BI
Intermediate SQL
Understanding Data Science

My Work Experience

Where I've interned and worked during my career.

E.J. PAPADOPOULOS SA | Jan 2021 - Present

Sales Digital Transformation Manager

 Led the development and launch of b2b.papadopoulou.gr, by working closely with cross-functional teams and third-party vendors, including Backend & Frontend Development, Design, Sales, Finance and Logistics  Managed product timelines, budgets, backlog, prioritized features, and drove the development process to ensure on time delivery  Collaborated with CX/UX designers and developers to create user-centered designs and improve customer experience  Defining KPI’s to analyze performance, evaluate strategics, adjust it and recommend improvements  Collaborating with agencies to design communication campaign of product  Combining multiple data sets, discovering data stories, generating, and delivering reports and insights in a more visualized way  Implementing new reports, based on market sales data, making sale’s teams more familiar with new terms & KPIs.  Analyzing sell out trends, delivering strategy for store activations and products.  Designing the e-commerce strategy based on data analysis, retailers’ capabilities, and product priorities of company  Collaborating with KAMs, Brand & Digital Marketing Manager, creating and guiding the execute our e-strategy in e-shops  Analyzing market data to improve the promotion in digital stores and evaluating activation metrics, reallocating budget to best practices, while understanding shopper’s behavior Key Achievements  Delivered product on schedule (3 months research and 3 months development) .  Effective activations in e-shops, getting 300% more basket penetration and 250% revenue versus not digital supported price reduction.  Developed dashboard based on external data, leading sales in use of new metrics to evaluate spending and execution in KADs
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E.J. PAPADOPOULOS SA | Jan 2019 - Dec 2020

Project Team Leader

 Acting as a liaison between different department teams, upper management and IT, while driving 2 major sales projects.  Managed designing, developing, integrating, testing and maintenance of new sales mobile application, working closely with third party vendor, IT and cross functional team.  Analyzing and documenting sales department needs and opportunities, delivering a new BI environment by IT and third-party vendor.  Developing effective solutions for improving sales efficiency and performance.  Creating advanced reports, extracting and processing information from big and complex data sets. Key Achievements  Delivered new mobile SFA app and trained over 150 users, ensuring the seamless workflow of teams.  Automated procedure of distributing sales targets in each member of teams (~100 people), saving 80% of time needed.  Defined, through complex data and parameters, over budget spending in a fast and exact way, saving over 200.000€.  Designed an alternative way of sales target for x-van team, in which it was possible to reallocate an amount of about 100.000€ in more quality targets, such as increasing product distribution and participation of targeted categories.

E.J. PAPADOPOULOS SA | Apr 2018 - Dec 2018

Field Sales Supervisor

 Leading a team of 8 x-van sales and 1 area sales representatives, covering half region of Attica (Kiosks, Convenient stores, Mini markets, Gas stations, FAFH stores, wholesale) and 2 islands (Mykonos, Karpathos - Total market)  Directing and supporting the team to implement the company’s initiatives  Motivating the team to ensure that they perform the correct tasks to prescribed standards while assigning work in an equitable way  Handling key customers (Kiosky’s, Shell, Avin), maintaining contact to better understand and fulfill their needs and creating trade marketing plan. Key Achievements  Doubled distribution of low categories (i.e. Cereal Bars)  Increased price per kilo sales’ value by 5% in 2nd Q and 15% in 3rd Q.  Created automated reports that any user could track, in an easy and very time saving way, visit ratio and numerical distributions, so effectively guide teams.

E.J. PAPADOPOULOS SA | Aug 2012 - Mar 2018

Area Sales Supervisor

 Responsible for the regions of Crete, Lesvos, Syros (6 districts / 4 associates, 2017-2018) and of Western Greece (6 districts / 4 associates, 2012-2016)  Total market responsibility through local associates, overseeing sales teams of 8 to 12 people  Training, motivating and providing overall guidance to the sales teams of the assigned region and setting sales targets  Monitoring the performance of the sales teams and motivating members to meet or exceed sales targets in monthly and Q bases.  Responsible for handling major local accounts (SYNKA, Chalkiadakis) of the assigned regions (trade marketing plan, budget, activations).  Managing trade marketing plan of area, based on company’s guidelines and available budget. Key Achievements  Q2 Crete highest volume sales score (until then) over 1.000 tn and over company’s target (115% cover)  Increased volume share of local client by 3pp (the highest of key retailers)

E.J. PAPADOPOULOS SA | Mar 2008 - Jul 2012

Sales Representative

 Responsible for major Travel Retail & FAFH accounts (Duty Free,, Everfood, Gefsinous, Isigonis Group, AutoGrill), C&C accounts (Metro, Makro), Traditional Trade (convenient stores & mini markets) in the territory of central and north-east Attica and Atlantik stores (2008-2009)  Execute with excellence both centrally agreed activities and in store agreed secondary extra placement following Trade Marketing guidelines  Coordinating closely with different functions (Finance, Customer Service, Marketing) to drive sales growth and achieve great results  Monitoring of market and competition trends Key Achievements  Designed & executed the concept “1€” in traditional & convenience stores doubling volume sales.  In years 2010 and 2011 increased volume sales, covering company’s sales targets 115% and 120% respectively.

My Education

Take a look at my formal education

PhysicsUniversity Of Crete | 2000

About Me

George Tsikrikos

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