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George Tsikrikos

George Tsikrikos


Product Manager/Business Analyst



My Portfolio Highlights

My New Certification

Data Analyst Associate

My New Course

Introduction to SQL

Data visionary, envisioning a future transformed by the power of information.

My Work

Take a look at my latest work.


Understanding Data Science


Introduction to SQL


Data Analyst Associate

My Certifications

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Data Analyst Associate

Data Analyst Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

E.J. PAPADOPOULOS SA | Jan 2021 - Present

Sales Digital Transformation Manager

 Led the development and launch of b2b.papadopoulou.gr, by working closely with cross-functional teams and third-party vendors, including Backend & Frontend Development, Design, Sales, Finance and Logistics  Managed product timelines, budgets, backlog, prioritized features, and drove the development process to ensure on time delivery  Collaborated with CX/UX designers and developers to create user-centered designs and improve customer experience  Defining KPI’s to analyze performance, evaluate strategics, adjust it and recommend improvements  Collaborating with agencies to design communication campaign of product  Combining multiple data sets, discovering data stories, generating, and delivering reports and insights in a more visualized way  Implementing new reports, based on market sales data, making sale’s teams more familiar with new terms & KPIs.  Analyzing sell out trends, delivering strategy for store activations and products.  Designing the e-commerce strategy based on data analysis, retailers’ capabilities, and product priorities of company  Collaborating with KAMs, Brand & Digital Marketing Manager, creating and guiding the execute our e-strategy in e-shops  Analyzing market data to improve the promotion in digital stores and evaluating activation metrics, reallocating budget to best practices, while understanding shopper’s behavior Key Achievements  Delivered product on schedule (3 months research and 3 months development) .  Effective activations in e-shops, getting 300% more basket penetration and 250% revenue versus not digital supported price reduction.  Developed dashboard based on external data, leading sales in use of new metrics to evaluate spending and execution in KADs
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E.J. PAPADOPOULOS SA | Jan 2019 - Dec 2020

Project Team Leader

 Acting as a liaison between different department teams, upper management and IT, while driving 2 major sales projects.  Managed designing, developing, integrating, testing and maintenance of new sales mobile application, working closely with third party vendor, IT and cross functional team.  Analyzing and documenting sales department needs and opportunities, delivering a new BI environment by IT and third-party vendor.  Developing effective solutions for improving sales efficiency and performance.  Creating advanced reports, extracting and processing information from big and complex data sets. Key Achievements  Delivered new mobile SFA app and trained over 150 users, ensuring the seamless workflow of teams.  Automated procedure of distributing sales targets in each member of teams (~100 people), saving 80% of time needed.  Defined, through complex data and parameters, over budget spending in a fast and exact way, saving over 200.000€.  Designed an alternative way of sales target for x-van team, in which it was possible to reallocate an amount of about 100.000€ in more quality targets, such as increasing product distribution and participation of targeted categories.

E.J. PAPADOPOULOS SA | Apr 2018 - Dec 2018

Field Sales Supervisor

 Leading a team of 8 x-van sales and 1 area sales representatives, covering half region of Attica (Kiosks, Convenient stores, Mini markets, Gas stations, FAFH stores, wholesale) and 2 islands (Mykonos, Karpathos - Total market)  Directing and supporting the team to implement the company’s initiatives  Motivating the team to ensure that they perform the correct tasks to prescribed standards while assigning work in an equitable way  Handling key customers (Kiosky’s, Shell, Avin), maintaining contact to better understand and fulfill their needs and creating trade marketing plan. Key Achievements  Doubled distribution of low categories (i.e. Cereal Bars)  Increased price per kilo sales’ value by 5% in 2nd Q and 15% in 3rd Q.  Created automated reports that any user could track, in an easy and very time saving way, visit ratio and numerical distributions, so effectively guide teams.

E.J. PAPADOPOULOS SA | Aug 2012 - Mar 2018

Area Sales Supervisor

 Responsible for the regions of Crete, Lesvos, Syros (6 districts / 4 associates, 2017-2018) and of Western Greece (6 districts / 4 associates, 2012-2016)  Total market responsibility through local associates, overseeing sales teams of 8 to 12 people  Training, motivating and providing overall guidance to the sales teams of the assigned region and setting sales targets  Monitoring the performance of the sales teams and motivating members to meet or exceed sales targets in monthly and Q bases.  Responsible for handling major local accounts (SYNKA, Chalkiadakis) of the assigned regions (trade marketing plan, budget, activations).  Managing trade marketing plan of area, based on company’s guidelines and available budget. Key Achievements  Q2 Crete highest volume sales score (until then) over 1.000 tn and over company’s target (115% cover)  Increased volume share of local client by 3pp (the highest of key retailers)

E.J. PAPADOPOULOS SA | Mar 2008 - Jul 2012

Sales Representative

 Responsible for major Travel Retail & FAFH accounts (Duty Free,, Everfood, Gefsinous, Isigonis Group, AutoGrill), C&C accounts (Metro, Makro), Traditional Trade (convenient stores & mini markets) in the territory of central and north-east Attica and Atlantik stores (2008-2009)  Execute with excellence both centrally agreed activities and in store agreed secondary extra placement following Trade Marketing guidelines  Coordinating closely with different functions (Finance, Customer Service, Marketing) to drive sales growth and achieve great results  Monitoring of market and competition trends Key Achievements  Designed & executed the concept “1€” in traditional & convenience stores doubling volume sales.  In years 2010 and 2011 increased volume sales, covering company’s sales targets 115% and 120% respectively.

My Education

Take a look at my formal education

PhysicsUniversity Of Crete | 2000

About Me

George Tsikrikos

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