Learn Data Skills
Beta
Shahrukh Hasnine

Shahrukh Hasnine

Certified

Data Analyst

Freelancer | United Kingdom

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Data explorer, uncovering insights in the digital wilderness.

My Work

Take a look at my latest work.

course

Data Visualization in Excel

PythonSQLExcel
DataLab

Project: Investigating Netflix Movies

course

Introduction to Python

course

Data Visualization in Excel

PythonSQLExcel

My Certifications

These are the industry credentials that I’ve earned.

Introduction to SQL

Introduction to SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Introduction to Excel

My Work Experience

Where I've interned and worked during my career.

Supply Heroes | Jul 2024 - Present

Teaching Assistant

Supported students with autism, ADHD, dyslexia, and speech/language needs through one-on-one and small-group interventions. Collaborated with teachers, SENCOs, and parents to deliver personalized education plans (IEPs) and drive measurable student progress. Key Achievements: - Improved targeted student engagement by 30% within 6 months through adaptive support strategies and custom learning materials. - Contributed to IEP goal achievement rates above 85% across supported students by tracking daily progress and coordinating feedback loops with parents and staff. - Strengthened home–school communication, resulting in a 25% increase in parental satisfaction (based on annual feedback surveys). - Reduced behavioral incidents by 20% in one academic year by supporting positive reinforcement strategies and structured classroom routines. - Built trusted relationships with pupils, boosting individual confidence and independent learning by 40%+, measured through term-end assessments and teacher reviews. Core Skills: Individualized Learning | Parent/Guardian Communication | Inclusive Education | Progress Monitoring | Behaviour Management | Emotional Support | Adaptive Teaching | Stakeholder Collaboration
Show More

Nagad Limited | Apr 2023 - Oct 2023

Market Operation Director

Led national operations and growth strategy for one of Bangladesh’s largest mobile financial service providers, delivering measurable impact across customer acquisition, B2B expansion, and operational efficiency through data- led decision-making. Key Contributions: - Sales & Business Analytics: Leveraged advanced Excel and Power Query to perform in-depth analysis on customer behavior, transaction patterns, and sales funnel performance—directly informing strategies that increased B2C customer acquisition by 2.5% YoY and improved retention to 80%. - Merchant & B2B Growth: Expanded merchant network by 3% in 4 months, driving incremental revenue through targeted onboarding and incentive programs. - Process Optimization: Streamlined core operational workflows, reducing turnaround time by 4%, using automated reporting and dashboarding in Excel. - Market Expansion: Drove strategic growth into underserved regions, increasing geographic coverage and onboarding institutional partners. - Stakeholder Collaboration: Aligned GTM and operational strategies across Product, Sales, Marketing, and Technology teams to launch new customer engagement initiatives. - Team Leadership: Led a team of 30+, fostering a high-performance culture focused on data literacy, agility, and ownership. Certified in Microsoft Excel (Advanced) – LinkedIn Learning (2023) Strategic Focus Areas: Sales analytics | Excel & Power Query | B2B growth | KPI optimization | Customer lifecycle strategy | Regional expansion | Operational excellence

foodpanda | Aug 2021 - Mar 2023

Sales Director

Spearhead national sales strategy and operations across seven verticals, driving B2B and B2C growth through data-driven decision-making, tech- enabled sales processes, and strategic partnerships. Key Achievements: - Increased sales revenue by 30% YoY by strengthening high-impact vendor acquisition and channel strategy. - Expanded B2B business by 25%, securing key corporate accounts through consultative selling and tailored solutions. - Grew the Home Chef vertical by 40% by launching new offerings based on insights from customer behavior analysis using Tableau. - Boosted Shops vertical performance, increasing platform traffic by 35% and improving customer spend by 18%. - Delivered 12% national growth through bank-led campaigns and co-branded partnerships. - Improved team efficiency by 25% via customized sales training and digital adoption of Salesforce CRM and Google Workspace. - Reduced cost by 20% and improved operational turnaround by 15% by streamlining sales processes and using Jira for agile campaign management. Key Tools & Tech: - Salesforce CRM: Sales pipeline management, lead tracking, and performance dashboards. - Tableau: Sales and market analytics, customer segmentation, and reporting. - Jira: Agile workflow and campaign tracking across sales and product teams. - Google Workspace: Real-time collaboration, reporting (Sheets), and executive presentations (Slides). Strategic Focus Areas: Sales strategy | Salesforce CRM | Sales analytics | Tableau | Corporate partnerships | Agile sales ops | Market expansion | Digital transformation | Capability development

bKash Limited | Jan 2021 - Aug 2021

Vice President (Cluster Business Head)

Orchestrated business growth and operational excellence across B2B and B2C segments in one of the country’s largest digital financial service providers. Focused on strategic execution, financial inclusion, and data-driven innovation in a high-growth, tech-enabled environment. Key Achievements: - Reduced distribution costs by 7% through the implementation of Critical Path Method (CPM), optimizing resource allocation and delivery timelines. - Shifted market focus from cash-out to cash-in, driving secondary sales growth and expanding ecosystem engagement. - Enhanced team productivity by 20% by applying GTD (Getting Things Done) and COD (Coaching for Optimal Development) frameworks, resulting in improved execution and accountability. - Championed ethics-first business operations, ensuring integrity and compliance across all partner and agent networks. - Launched recognition and rewards programs to foster high-performance culture and increase employee engagement. Core Responsibilities: - Designed and executed B2B/B2C strategies to drive revenue, customer acquisition, and regional market expansion. - Used advanced Excel analytics and market data to identify trends, optimize agent network performance, and improve decision-making. - Led and mentored large, cross-functional teams to deliver on growth targets and service KPIs. - Built strategic partnerships to scale reach and strengthen local market positioning. - Drove operational efficiency through process innovation, cost control, and data-backed initiatives. Tools & Methodologies: - Excel with Power Query for analytics and KPI monitoring - Google Workspace for collaboration, planning, and reporting - CPM, GTD, COD for process optimization, productivity, and leadership development At bKash, I combined strategy, analytics, and ethical leadership to deliver measurable growth and operational impact while advancing financial inclusion across diverse customer segments.

bKash Limited | Aug 2017 - Dec 2020

General Manager (Regional Sales Manager)

Drove regional B2B and B2C business growth in one of Bangladesh’s largest digital financial platforms. Leveraged Excel-based analytics, strategic partnerships, and team development to consistently exceed transaction targets, optimize distribution hygiene, and expand market reach. Key Achievements: - Won Best Regional Manager Award in 2019 by increasing regional contribution from 29% to 31% within 12 months. - Achieved 100%+ of monthly transaction targets for 24 consecutive months, contributing significantly to national growth KPIs. - Improved active agent strike rate by 8% YoY by tracking KPIs (Active Agents, Merchants, Transactions) and enforcing targeted performance initiatives using advanced Excel dashboards and Power Query. - Expanded regional client base by 15% in 18 months by closing high-value partnerships with NGOs, local businesses, and government programs. - Reduced compliance gaps by 25% through enhanced field monitoring and transparent reporting platforms for channel partners. - Supported organizational talent development by leading recruitment drives and mentoring rising leaders via the internal SPIN leadership program. Key Responsibilities: - Led a high-performing regional team of 20+ sales and operations professionals, ensuring alignment with national growth targets. - Built and managed partnerships with distribution partners, agents, NGOs, and regulatory bodies to extend financial inclusion. - Utilized Excel (Power Query, PivotTables) for real-time KPI tracking and operational forecasting. - Delivered strategic insights to senior management using market research, industry trend analysis, and regional field data. - Created accessible digital reporting tools to promote transparency, accountability, and competition among partners. Tools & Skills: Excel (Advanced, Power Query) | Data Analytics | KPI Optimization | Strategic Sales | Stakeholder Management | Field Team Leadership | B2B/B2C Sales | Market Expansion | Transparent Reporting

ACI Limited | Aug 2016 - Jul 2017

Marketing Manager

Directed strategic marketing initiatives across multiple product categories, blending data analysis, customer insights, and creative execution to deliver brand growth and market penetration. Focused on performance marketing, market analytics, and integrated brand management to drive business results. Key Achievements: - Successfully launched new brand “Twinkle” with a fully integrated 360° marketing plan, achieving ~5% formal market share within 12 months in a competitive FMCG category. - Revamped and relaunched legacy brand “Freedom” in the female hygiene segment, repositioning it to meet evolving consumer needs and increasing market visibility by 30% YoY. - Developed and implemented cost-effective go-to-market strategies that boosted campaign ROI and reduced acquisition cost by 12% through performance tracking and real-time adjustments. Key Responsibilities: - Set marketing objectives based on historical performance data and market forecasts, ensuring alignment with corporate growth goals. - Conducted in-depth market research using tools such as Excel, Power Query, and consumer panels to analyze trends, pricing, competitor behavior, and consumer demographics. - Oversaw product portfolio strategy—evaluating current offerings and initiating successful launches for new SKUs. - Managed the development of multi-channel marketing campaigns across digital, print, TVC, and OOH media. - Collaborated with media agencies, printers, and vendors to ensure timely, cost-effective execution of campaigns. - Provided strategic marketing insights during buyer meetings and stakeholder presentations. - Created adaptive campaigns by analyzing real-time feedback and market performance metrics to drive ongoing optimization. Tools & Skills: Marketing Analytics | Brand Management | GTM Strategy | Excel (Advanced, Power Query) | Market Research | Campaign Performance | 360° Marketing | Budget Optimization | Stakeholder Engagement | UK FMCG Market Awareness

Robi Axiata Limited | Oct 2014 - Jul 2016

Regional Manager

Key Achievements: - Ensured 99%+ product availability and optimal distribution across regional channels by closely monitoring inventory flow and channel partner performance using advanced Excel dashboards and real-time sales data. - Consistently exceeded annual revenue targets by 10%+, managing full Regional P&L and leveraging sales analytics to identify growth opportunities and cost-saving initiatives. - Achieved customer satisfaction scores above 90% by enforcing service standards and implementing customer feedback mechanisms aligned with company policies. - Led compliance and corporate social responsibility (CSR) programs, increasing regional brand favorability by 15% through targeted awareness campaigns and stakeholder engagement. - Drove 15-20% regional sales growth YoY via data-informed strategic planning and execution of sales and marketing activities. - Utilized market intelligence reports and competitor analysis to adjust sales tactics and improve channel partner effectiveness, increasing retailer satisfaction index by 12%. - Improved key perception metrics including Trade Outlet Management (TOM), retailer and recharge satisfaction, and employee engagement by establishing KPI tracking systems and continuous performance reviews. - Elevated brand visibility and reputation for Robi Axiata, increasing marketplace share by leveraging analytics-driven community initiatives and proactive customer relationship management. Tools & Skills: KPI Tracking | Sales Analytics | Advance Excel | P&L Management | Market Intelligence | Customer Satisfaction Metrics | CSR Program Management | Stakeholder Engagement

GSK-Gebro Consumer Healthcare GmbH | Sep 2013 - Sep 2014

Regional Manager

Achievements: 1. Sales Force Automation Project - Description: Modernized sales operations through digital tools, enhancing efficiency and data accuracy. - Strategy: Analyzed processes, selected tailored SFA system, and conducted comprehensive training. - Impact: Improved sales productivity, real-time data visibility, and decision- making capabilities. 2. Talent Development Project - Description: Enhanced skills and capabilities of the sales team through structured training. - Strategy: Assessed talent gaps, developed training curriculum, and implemented performance appraisal system. - Impact: Improved job satisfaction, employee engagement, and retention rates. 3. Submarine Project - Description: Recruited skilled personnel to bolster GSK's sales force and expand market coverage. - Strategy: Targeted recruitment, extensive training, and integration of new hires into the team. - Impact: Strengthened market presence, penetrated new territories, and achieved sustained growth. 4. Brand Launches and Campaigns - Description: Drove brand awareness, market penetration, and consumer engagement through strategic launches and campaigns. - Strategy: Conducted market research, developed integrated marketing plans, and executed campaigns. - Impact: Increased brand visibility, product adoption, and market share, reinforcing GSK's commitment to innovation. 5. Sales Conference and Capacity Development Programs - Description: Focused on fostering functional excellence, enhancing teamwork, and equipping employees with essential skills. - Strategy: Planned conferences and training programs to address business objectives, challenges, and opportunities. - Impact: Facilitated organizational learning, teamwork, and performance improvement, empowering participants to drive business growth.

GSK-Gebro Consumer Healthcare GmbH | Apr 2010 - Aug 2013

Customer Marketing Manager

Achievements: • Activated POP excellence to secure victories at the moments of truth, and crafted impactful promotional offers, driving sales success. • Oversaw both ATL & BTL activities, effectively managing trade expenditure and nurturing key accounts to foster growth. • Led the merchandising team, translating strategic planning into actionable retail execution, resulting in increased market presence and brand visibility. • Managed a diverse portfolio of agencies, including 12 printing agencies, 6 activation agencies, 3 outdoor agencies, and 3 in-store/out-store agencies, optimizing resources for maximum impact across various marketing channels. • Actively contributed to the company's long-term business planning and annual brand strategy meetings, leveraging insights to drive sustained growth and market leadership. • Successfully managed Modern Trade (Organized Trade) operations for 8 months in the absence of the Key Account Manager, ensuring seamless continuity and driving continued revenue growth. Awards: • Received the Spirit Award from ISC (Indian Sub-Continent) for outstanding sales conference management, recognizing dedication and excellence in event execution. • Honored with the Spirit Award from GSK Bangladesh for exemplary leadership during a period of political unrest from October 2013 to February 2014, achieving an impressive 18% regional growth for the year 2013 despite challenging circumstances.

Nestlé | Mar 2008 - Mar 2010

Channel Category Sales Development Executive - Dairy

Achievement and How: 1. Analysis of Channel Potential & Gap Identification: - Achievement: Instrumental in designing efficient Trade Promotion that saves 15% Trade Expense in 2009, earning the Idea Award for SAR (South Asian Region). - How: Conducted in-depth analysis of channel potential, identifying gaps between current and potential business opportunities. Developed innovative trade promotion strategies to bridge these gaps, resulting in significant cost savings while optimizing trade expenditure. 2. Real-Life Demand Reflection & Supply Assurance: - Achievement: Played a key role in ensuring supply by negotiating with Demand & Supply Planning (D&SP) teams, contributing to operational efficiency and customer satisfaction. - How: Analyzed real-life demand trends and consumer behavior to anticipate market needs. Collaborated closely with D&SP teams to align production and distribution strategies with market demand, ensuring timely supply and minimizing stockouts. 3. Business Trend Analysis & Portfolio Optimization: - Achievement: Recognized for leveraging business trend analysis to optimize category portfolio and drive strategic decision-making. - How: Conducted comprehensive analysis of business trends within portfolio, identifying key insights and opportunities for growth. Utilized findings to inform brand strategies, including potential expansion into new business areas or SKU optimization, maximizing market potential and profitability. 4. Distribution Strategy Design for Future Growth: - Achievement: Contributed to future growth opportunities by designing distribution strategies that align with market dynamics and consumer preferences. - How: Analyzed distribution patterns within the category, identifying growth opportunities and potential areas for optimization. Developed strategic distribution plans tailored to market needs and future growth projections, ensuring efficient market penetration and enhanced brand visibility.

Nestlé | Oct 2005 - Mar 2008

Territory Officer

Achievements: 1. Business Development Activities: - Description: Engaged in ongoing sales, marketing, and business development activities within the assigned territory. - Strategy: Maintained a proactive approach to identifying and capitalizing on sales opportunities, conducting market research, and building relationships with key stakeholders. - Impact: Enhanced market presence, customer engagement, and revenue generation within the territory. 2. Highest Growth Award - Description: Achieved the highest growth (38%) in the Dairy category for the Chandpur Territory. - Strategy: Implemented targeted sales and marketing strategies, expanded distribution channels, and introduced new product offerings to meet consumer demand. - Impact: Significantly increased market share, revenue, and profitability in the Dairy category, earning recognition for outstanding performance. 3. Super User for Sales Force Automation Project in Chittagong Region: - Description: Served as a super user for the Sales Force Automation (SFA) project in the Chittagong Region. - Strategy: Provided leadership and support in the implementation and adoption of the SFA system, conducted training sessions, and addressed user concerns. - Impact: Facilitated seamless integration of the SFA system, improved sales efficiency, and empowered sales teams to leverage digital tools for enhanced performance and productivity.

AKTel (Present ROBI Axiata Limited) | May 2005 - Aug 2005

Intern

Researched on the Youth Segmentation Telecom Maket to identify consumer behaviour and help develop specialised product.

My Education

Take a look at my formal education

Diploma in Data AnalyticsData Career Jumpstart | 2026
MSc , Business AnalyticsUniversity of Birmingham | 2024
Bachelor of Business Administration - BBA, Business Administration and Management, GeneralInstitute of Business Administration, Jahangirnagar University | 2005
Higher Secondary, ScienceDhaka College | 2000
Secondary School, ScienceSt. Joseph Higher Secondary School | 1998

About Me

Shahrukh Hasnine

Hey there! I’m Shahrukh Hasnine—18+ years in biz strategy, now turning data chaos into clarity. From Excel breakdowns to SQL glow-ups, I’m proving analytics isn’t just for techies. Let’s connect and swap stories about formulas, dashboards, and gro

Powered by

  • Work
  • Certifications
  • Courses
  • Experience
  • Education
  • About Me
  • Create Your Data Portfolio for Free