• Utilized R and SQL to analyze consumer data to support media plans. • Analyzed the performance and sorted data sets by Excel and Tableau for visualization. • Researched B2C media campaigns including programmatic, SEM, and paid search.

GQ Magazine | Jun 2021 - Dec 2021

Integrated Marketing Assistant

• Analyzed campaign performance for skincare, CPG, and automobile clients, and built data visualization boards via Tableau to drive strategic insights for KPIs. • Analyzed audience interest in the GQ online store via Excel for retargeting marketing. • Assisted in developing digital marketing campaigns on Facebook and Instagram for promotion, prompting sales of $100,000+ on newly launched outfits in a week.

Omnicom Media Group | Jun 2020 - Aug 2020

Media Planning Assistant

•Optimized digital advertising performance of Porsche, including programmatic, OTT, and social. • Researched media behavior through Nielsen programs.

My Education

Take a look at my formal education

Master of Science - MS, Business AnalyticsUniversity of Wisconsin-Madison | 2024

Bachelor of Arts - BA, Advertising and Public Relations · (SeptemberFu Jen Catholic University | 2022

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