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Muhammad Kaisar Bhuiyan

Muhammad Kaisar Bhuiyan

Head of Media & MarTech

Nagad

Technologies

My Portfolio Highlights

My New Workbook

Intermediate Python

My New Course

Introduction to Python

My New Workbook

Intermediate Python

Data juggler, effortlessly balancing variables to unlock insights.

My Work

Take a look at my latest work.

DataLab

Intermediate Python

DataLab

Intermediate Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to ChatGPT
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

Nagad | May 2023 - Present

Head of Digital Media & MarTech

N/A

Nagad | Jul 2022 - May 2023

Deputy General Manager, Digital Media & MarTech

N/A

Nagad | Mar 2021 - Jun 2022

Senior Manager, Media & MarTech

N/A

X | Nov 2018 - Mar 2021

Senior Media Director

N/A

X | Mar 2017 - Oct 2018

Media & Analytics Manager

1. Planning, development and execution of digital campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverable. 2. Manage the development of a process and determine reasonable results for digital marketing campaigns. 3. Maintain project calendar and Digital Marketing road-map on a regular basis. 4. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). 5. Manage all projects from conception to launch for online corporate initiatives. 6. Managing digital agency relationships, day-to-day operation, as well as campaign budgets and schedules. 7. Owning and maintaining site analytics, metrics, and campaign reporting. 8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. 9. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. 10. Collaborate with agencies and other vendor partners. 11. Identify trends and insights, and optimize spend and performance based on the insights. 12. Manage, monitor and develop the Marketing Analytics team.
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Madly | Jun 2016 - Mar 2017

Marketing Analytics Manager

1. Planning, development and execution of digital campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverable. 2. Manage the development of a process and determine reasonable results for digital marketing campaigns. 3. Maintain project calendar and Digital Marketing road-map on a regular basis. 4. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). 5. Manage all projects from conception to launch for online corporate initiatives. 6. Managing digital agency relationships, day-to-day operation, as well as campaign budgets and schedules. 7. Owning and maintaining site analytics, metrics, and campaign reporting. 8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 9. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. 10. Collaborate with agencies and other vendor partners. 11. Identify trends and insights, and optimize spend and performance based on the insights. 12. Manage, monitor and develop the Marketing Analytics team.

Cookie Jar | Oct 2015 - May 2016

Manager, Analytics & Ad Operations

1. Manage the development and execution of all digital marketing campaigns and ensure integration with other assets as relevant. 2. Responsible for interpreting all analytics to optimize results from digital marketing efforts. 3. Manage the development of a process and determine reasonable results for digital marketing campaigns. 4. Manage all projects from conception to launch for online Corporate Initiatives. 5. Maintain project calendar and Digital Marketing roadmap on a regular basis. 6. Plan for the ROI for all clients with research and results.

Cookie Jar | May 2013 - Sep 2015

Assistant Manager, Analytics & Ad Operations

1. Manage the development and execution of all digital marketing campaigns and ensure integration with other assets as relevant. 2. Responsible for interpreting all analytics to optimize results from digital marketing efforts. 3. Manage the development of a process and determine reasonable results for digital marketing campaigns. 4. Manage all projects from conception to launch for online Corporate Initiatives. 5. Maintain project calendar and Digital Marketing roadmap on a regular basis. 6. Plan for the ROI for all clients with research and results.

Tradexcel Graphics Ltd | Jul 2012 - Apr 2013

Assistant Manager (Marketing & Operations)

1. Responsible for proposing a overall budget, delivering monthly revenue forecasts. 2. Planning and developing the right marketing strategy to get the product noticed by the target audience. 3. Supervising and directing team members in their day-to-day tasks. 4. Brief and train the sales force at quarterly sales meetings to create product awareness and demand. 5. Set product pricing for new product releases to meet revenue and profitability goals. 6. Performing and arranging successful product demonstrations for customers. 7. Market research and developing the core positioning and messaging for the product/service.

Tradexcel Graphics Ltd | Jan 2011 - Jun 2012

Senior Marketing Executive

Dealing and connecting our company with the potential clients round the globe. Leading online marketing team as email marketing, social network marketing, telemarketing and search engine optimization etc. As well as leading a direct business development team for developing business. Plan and strategy making, follow up the clients, implement the strategy and so on.

Tradexcel Graphics Ltd | Feb 2010 - Dec 2010

Marketing Executive

Dealing and connecting TGL with the potential clients round the globe. Leading online marketing team as email marketing, social network marketing, telemarketing and search engine optimization etc. Plan and strategy making, follow up the clients, implement the strategy and so on.

Compass Sourcing Ltd. | Feb 2009 - Jan 2010

Executive - MIS & Commercial

Maintain IT and operational activities that facilitate the smooth running of the company. Keep the organization operating smoothly and organizes the information management function. Assuming the task of supporting other departments and providing documentation organization, MIS and Commercial support.

My Education

Take a look at my formal education

Master of Business Administration - MBA, MarketingEast West University | 2021

About Me

Muhammad Kaisar Bhuiyan

14+ years of experience in Digital Media and Analysis, enthusiast in MarTech and Marketing Automation. Steering for Data Analysis and Science to add in skill set list.

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