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Kyle Aspri

Kyle Aspri

Certified

Senior Manager

VMware

Technologies

My Portfolio Highlights

My New Track

Excel Fundamentals

My New Course

Introduction to Excel

My New Track

Excel Fundamentals

Analytical wordsmith, crafting stories with data as the pen and curiosity as the ink.

My Work

Take a look at my latest work.

course

Introduction to Excel

course

Data Preparation in Excel

course

Data Analysis in Excel

course

Introduction to Excel

My Certifications

These are the industry credentials that I’ve earned.

Data Engineer Associate

Data Engineer Associate

SQL Associate

SQL Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Understanding Artificial Intelligence
Intermediate SQL
Joining Data in SQL

My Work Experience

Where I've interned and worked during my career.

VMware | Oct 2021 - Present

Senior Manager, Customer Success Operations & Insights

N/A

Planview, Inc. | Feb 2018 - Sep 2021

Senior Financial Analyst, FP&A

• Provide executives with the data, analysis, and insight they need to help the company meet its strategic goals • Create the company’s operations and financial models, including the annual plan, monthly forecasts, and scenarios • Partner with business stakeholders to develop their functional plans, review key business drivers, identify risks and opportunities, ensure alignment with strategic goals, and provide insight to influence decision-making • Analyze monthly results and perform variance analysis vs plan and forecast to understand the root causes • Administer Adaptive Insights, our CPM system of record. Manage a sophisticated model incorporating data from multiple business systems, spanning multiple subsidiaries & countries, and relied on throughout the company. • Produce management and board reporting packages, and ad-hoc analysis for investors, M&A, and special projects • Drive process improvement within finance to increase efficiency and provide more value to the business
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Planview LeanKit | Aug 2016 - Feb 2018

Director of Business Insights

• Managed a new team to improve and scale the company’s data operations and analytics capabilities • Implemented modern BI infrastructure with warehousing, ETL, modeling, reporting, & visualization • Created a single source of truth across the company, eliminating data silos, and gave everyone access to the data • Provided unified view of the customer journey, spanning marketing, sales, finance, customer success, & product • Fostered a data-driven culture via training on available data, tools, and analytical techniques

Planview LeanKit | Jan 2015 - Aug 2016

Business Intelligence Manager

• Provided the executive team with visibility into the key metrics they needed to understand and run the business • Built Tableau reporting for high-level SaaS metrics and then drilled into specific areas across the customer journey • Created driver-based forecasting models to help executives make strategic hiring and investment decisions • Prepared reports, analyses, and commentary for investors during fundraising, and later for board meetings • Worked with stakeholders to drive improvements in our business processes and systems based on my insights

Planview LeanKit | Aug 2013 - Jan 2015

Manager, Online Marketing & Analytics

• Designed and implemented a demand generation strategy based on the company’s strategic business goals • Managed all paid advertising, SEO, conversion optimization, and reporting of all marketing performance metrics • Established marketing KPI’s and implemented a build-measure-learn framework to enable continuous improvement • Developed new lead scoring model to qualify leads, and a customer health score to measure adoption & retention

Working Planet Marketing Group | Nov 2009 - May 2013

Account Director

Working Planet Marketing Group is part strategic consulting firm, part data analytics company, and part search engine marketing firm. We customize paid online marketing for greater profitability. In doing so, we strategically help businesses grow and help identify marketing opportunities that lead to greater success. • Responsible for meeting the business objectives of clients, with broad authority to develop and execute strategies to meet goals • Develop custom PPC marketing strategies based on client’s strategic business goals and distill these strategies into actionable tactics • Manage a team of Account Managers and Senior Account Managers who execute the day-to-day tactics for these advertising campaigns • Serve as the main point of contact for clients, responsible for cultivating and maintaining client relationships, developing custom reports, and communicating regularly in person, over the phone and via email • Create custom statistical models for each client to ensure optimum performance of online paid media campaigns • Participate in hiring and training of new staff • Drive internal best practice development to improve efficiency and foster innovation

Working Planet Marketing Group | Nov 2008 - Nov 2009

Senior Account Manager

• Develop and implement comprehensive PPC marketing strategies for clients with domestic and international exposure • Manage all stages of campaign creation including keyword development, ad copy, competitive analysis, and initial bidding strategies • Optimize search and display campaigns through bid adjustments, A/B testing of ad copy and landing pages, and conversion trend analysis • Communicate with clients on a daily basis to provide feedback on current initiatives, address client requests and discuss account growth opportunities • Prepare and present monthly reports detailing all PPC activities, key observations, constraints to growth and core metrics • Research and present new PPC advertising opportunities to the team as they become available for testing • Train new employees, evaluate performance, and report to directors on Account Associate development

Working Planet Marketing Group | May 2007 - Nov 2008

Account Manager

• Manage advertising campaigns for multiple clients under oversight of an Account Director • Assisted in account creation and growth through keyword development, ad copy testing, and bid changes • Compiled assessments tying front and back-end data, out-of-channel lift, landing page performance, ROI, and seasonal-trends • Provided directors and senior account managers with recommendations for growth, budget projections, and campaign performance analysis • Devoted time outside of normal client work to projects that would benefit the company as a whole

My Education

Take a look at my formal education

Bachelor of Arts (B.A.), Philosophy, SpanishUniversity of Rhode Island | 2006
Spanish Language and LiteratureUniversity of Seville | 2005

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