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Volodymyr Kornienko

Volodymyr Kornienko

Head of Analytics

Sense bank | Ukraine

Technologies

My Portfolio Highlights

My New Course

Introduction to Relational Databases in SQL

My New Track

SQL Server Developer

My New Workspace

Course Notes: Intermediate SQL Server

Data whisperer, decoding the language of numbers with finesse.

My Work

Take a look at my latest work.

course

Introduction to Relational Databases in SQL

course

Database Design

workspace

Course Notes: Intermediate SQL Server

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Sense Bank | Jan 2023 - Present

Head of Analytics

Since Alfa-Bank Ukraine was renamed Sense Bank Ukraine, I have continued my duties. - BI development (Power BI); - Data Mart requirements management; - Research of changes in the behavior of bank customers in wartime conditions; - Development of a system change plan for the bank's existing products; - Designing and executing experiments and statistical analyses to derive insights from data; - As part of the Big Data team, update existing predictive and recommendation models
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Alfa-Bank Ukraine | Jan 2021 - Mar 2022

Head of Analytics

include: - Management of customer and product research of the bank; - Design and development management of DataMart for analytics and dashboards; - Designing and executing experiments and statistical analyses to derive insights from data; - Developing and maintaining a data infrastructure that can support advanced analytics and machine learning models; - Active participation in the development of ML models at the feature engineering stage; - Communicating insights and recommendations to stakeholders; - Determination of key and target indicators for systemic changes in the bank's products; - Assessment of prospects and determination of the format of cooperation with third-party services and companies

Armed Forces of Ukraine | Mar 2022 - Jan 2022

Special Forces Unit

On my own initiative, stood up to protect Ukraine from the russian invaders

Червоний Маркет | Mar 2019 - Aug 2021

Head of digital communication

Continued to manage the development of the loyalty program and adding responsibilities: -Management of the SMM department -Coordinate launch omnichannel marketing campaigns using Fb / Instagram / YouTube -Responsibility for Reaches, ERR, CPA, NPS -Budget planning and calculation of unit economics (CPA) -Determine ToV and direct communications plan -Managing the creation of creative working with motion designers -Manage API integration with 3rd party services (a2p) and backward integration Achievements: -Launch a process of systematic and regular content generation for maximum engagement in conditions of limited promotion budgets -Monthly reaches: FB: over 3M, Instagram: over 2M, YouTube: over 1.3M, Viber organic community: over 85k daily active users -Subscribers: FB: over 175k, Instagram: over 75k -Successful cases launch UGC campaigns and collaborations with Opinion Leaders -Improve performance of personal communications using user-based ML feature segmentation -Reduce churn by 5% during launch asynchronous personal trigger system on build on corezoid

SMART business | Aug 2021 - Jan 2021

Product Owner SDH

As a Product Owner for the PIE (Personal Intelligent Engagement) module of SDH (Smart Decision Hub), I was responsible for various tasks related to product development and implementation. Product Development: - Defining product specifications and required functionality (MVP), including analysis of competitor proposals; - Creating high-level tasks for the product team to prepare technical specifications for product updates; - Developing a backlog of tasks for long-term and short-term product development; - Participating in project team meetings to share project experience on a periodic basis, such as project retrospective meetings. Product Implementation: -Conducting business process analysis for client companies and making recommendations for optimization or change; - Compiling necessary project documentation; - Evaluating tasks against existing product functionality; - Preparing technical specifications for modifying the product to meet client requirements; - Testing modified functionality, including creating test scenarios for project completion and user training.

Червоний Маркет | Jan 2014 - Mar 2019

Head of Loyalty Program

Responsibilities -Project manager role by developing processing сenter. Setup, coordinate and ensure execution of development (1C) -Analyze customer behaviour and segmentation for different communication scenario -Managing process and product integration schedule using scrum methodology (JIRA, Bitrix24) -Creation complex reports in BI tools (partly ETL, Power BI, Qlik Sense, SQL) -Creating roadmap/mindmap/mockups -Motivation and development of team members -Recommendations for operational improvements for supporting products and product development team activities. -Determine issues exist in the current product version and/or newer version of the software application -Control marketing activities and taking an active part in planning and launching marketing campaigns Achievements -Designed and implemented a loyalty program for offline retail, that covered more than 1.5 million customers with total penetration of 85% -Increase the average sum of purchase by 20% -Reduce churn by 15% -Realize the omnichannel scenario of communications with customers -Create a complex system of personal recommendations, which turned marketing mass messaging into accurate and relevant offers for customers -Іmplemented a system of personal price fixing for each customer based on his purchasing history -Іmplemented a system of auto-updating dashboards that allowed local executives to monitor KPI in real time -Success of a pilot project (NLP) in conjunction with the Microsoft Gold Partner

My Education

Take a look at my formal education

Master's degree, FinanceUkrainian State University of Finance and International Trading | 2012

About Me

Volodymyr Kornienko

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