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Karen West

Karen West

Business Intelligence Analyst

Southern New Hampshire University

Technologies

My Portfolio Highlights

My New Track

Associate Data Scientist in R (previously Data Scientist with R)

My New Course

Introduction to R

My New Track

Associate Data Scientist in R (previously Data Scientist with R)

Quantitative guru, enlightening the world with data-driven wisdom.

My Work

Take a look at my latest work.

course

Introduction to the Tidyverse

course

Introduction to R

course

Intermediate R

course

Introduction to the Tidyverse

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to R
Intermediate R
Data Communication Concepts

My Work Experience

Where I've interned and worked during my career.

Southern New Hampshire University | May 2024 - Present

Senior Business Intelligence Analyst

N/A

Southern New Hampshire University | Jan 2024 - Present

Adjunct Faculty Instructor

Adjunct instructor for undergraduate online business, marketing and management courses, currently teaching MKT-205: Applied Marketing Strategies.
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Southern New Hampshire University | Jan 2021 - May 2024

Business Intelligence Analyst

Develop data driven, insightful analyses through experimentation to address business challenges within Admission and Student Experience to grow enrollments and improve student success and persistence. Responsible for experiment design, data collection, reporting, analysis, and communication of results to business partners.

Phoenix Distribution | Sep 2017 - Oct 2020

Sales & Marketing Manager

• Developed and executed strategies for sales growth based on data-driven analyses • Established and managed various E-commerce marketplaces including Amazon and Ebay • Created new product line branding and retail packaging • Managed customer service operations, continuously improving processes

Highland View Farm, LLC | Jan 2017 - Present

Business Owner

N/A

C&S Wholesale Grocers | Mar 2016 - Sep 2017

Director of Financial Analytics & Administration

Managed team of financial analysts through the development of warehouse and transportation financial pro forma modeling allowing the company to make educated decisions regarding new business opportunities and network optimizations Owned administration of various corporate logistics programs including pallets, recycling and waste and unloading services, ensuring the company is maximizing revenues and reducing expenses

C&S Wholesale Grocers | Apr 2015 - Mar 2016

Senior Business Manager, Sales & Marketing

• Managed a team responsible for facilitation of various retail solution programs and developing and administering sales reporting and analytics. • Created and executed strategies to increase independent retailer participation in various programs and services while growing revenue and reducing expenses • Developed sales budgets and forecasts for the Eastern region • Managed expense and revenue budgeting process for several departments

C&S Wholesale Grocers | Nov 2012 - Apr 2015

Business Manager, Sales & Marketing

• Managed relationships with various marketing and technology vendors, developing program offerings for independent grocery customers such as print circulars, digital marketing and loyalty • Developed sales reporting enhancements to identify opportunities to increase business and reduce expenses • Created database to track retail service program participation, setting goals and training sales team on these services resulting in higher rate of retail service program participation

C&S Wholesale Grocers | Sep 2011 - Nov 2012

Marketing Analyst

• Researched and made recommendations on new customer marketing programs • Provided support and drove enhancements for self-service customer portal through cross-functional collaboration • Drafted high-level requirements and ROI estimates for major projects in preparation for budget planning

C&S Wholesale Grocers | Apr 2008 - Sep 2011

Merchandising Analyst

• Managed and facilitated effective merchandising programs and provided category management support to over 100 independent grocery customers throughout the Northeast by partnering with the vendor community • Maintained product pricing and procured merchandising programs for New England independent division consisting of over 200 retail locations • Negotiated logistical and volume investment purchases to increase gross profit

C&S Wholesale Grocers | Jul 2007 - Apr 2008

Business Analyst

• Rotational role as a part of the company's Leadership Development Program contributing to various projects throughout the company

The Ithaca Journal | May 2006 - Aug 2006

Advertising Account Representative Intern

• Partnered with customers to help increase their sales and profits through effective advertising programs in the newspaper's various publications.

Circulars Unlimited and the Norwich & Sidney Pennysaver | Jun 1997 - Jun 2005

Sales Representative, Customer Service Rep, Typesetting, Quality Assurance, Telemarketer

• Trained to work in various departments to support sales of print advertising production services. • Various roles included both full-time and part-time employment.

My Education

Take a look at my formal education

Master of Business Administration - MBA Southern New Hampshire University | 2023
BS, Applied Economics and ManagementCornell University | 2007

About Me

Karen West

Data driven professional currently utilizing A/B experimentation to optimize business practicing and improve customer experience.

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