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Kyle Stim

Kyle Stim

Certified

Principal Analytics Manager

Tripadvisor

Technologies

My Portfolio Highlights

My New Project

When Was the Golden Age of Video Games?

My New Course

Introduction to Python

My New Certification

Data Analyst Associate

Data explorer, uncovering insights in the digital wilderness.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Introduction to Python

certification

Data Analyst Associate

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst Associate

Data Analyst Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

LinkedIn | Mar 2024 - Present

Senior Insights Analyst, Marketing Solutions

N/A

Tripadvisor | Mar 2023 - Mar 2024

Principal Analytics Manager, Global Partner Services

• Developed strategic insights, campaign optimization recommendations, and bidding strategies by leveraging first party campaign and platform data via SQL (Presto/Hive) and Tableau to help Enterprise partners increase Clickshare/SOV and achieve their target ROAS • Built comprehensive Tableau dashboards and custom data sources via SQL that allow stakeholders to monitor and track their partners’ performance and identify opportunities to increase/improve client spend and performance results • Served as a subject matter expert on Tripadvisor’s Sponsored Placements and Business Advantage products by working closely with the Product team to influence the product roadmap and answer functional questions around features, tools, and reporting • Led the standardization and enhancement of the team’s 25+ dashboards by developing a Tableau best practice guide, a training program, and personally implementing performance and design improvements across several dashboards
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LinkedIn | Feb 2021 - Dec 2022

Strategic Accounts Insights Analyst, Marketing Solutions

• Transformed LinkedIn’s first-party and third-party site and user data into strategic insights, audience narratives, and dashboards that drove client’s targeting and creative strategies and proved out the impact/ROI of advertising on LinkedIn • Developed standardized SQL (Presto/Hive) queries to extract data and then utilized Tableau, Excel, Git, and PowerPoint to analyze the results, build dashboards, present the relevant business insights to clients, and scale out the analyses • Collaborated closely with sales, marketing, product, and other insights team members to provide analysis, reporting, and tool-building capabilities that informed our key stakeholders • Project managed, built, and iterated on automated tableau dashboards by sourcing data from JIRA, Workday, and Salesforce to provide insights leadership, sales leads, and insights ICs a comprehensive view of sales revenue impact, insights bandwidth, and current insights projects across regions, countries, and tiers • Built and maintained client-facing dashboards by gathering user requirements, drafting wireframes, creating data sources in SQL, and setting up automated workflows to help clients measure campaign performance and identify trending topics/content

Tripadvisor | Jan 2020 - Feb 2021

Senior Associate, Strategic Insights

• Leveraged Tripadvisor’s global user data via SQL (Presto/Hive) and Tableau to produce compelling findings on clients’ digital marketing campaigns that prove ROI and drive renewal • Responded to and delivered over 50% of global research requests by transforming third-party (Comscore, GlobalWebIndex, Qualtrics, SimilarWeb) and first-party site and user data into strategic insights and precise targeting strategies for digital marketing campaigns • Served as PMO for advertisement effectiveness studies by partnering with clients and research vendors (Nielsen, Kantar, Qualtrics, etc.) to measure campaign success across various KPIs and prove the value of advertising on Tripadvisor’s platform • Walked executive level internal and external partners through comprehensive destination trends presentations, research and insights capabilities, and data offerings to keep key clients engaged and informed

Paramount | Jan 2019 - Jan 2020

Senior Analyst, Product & Analytics, Advanced Advertising

• Supported the Solutions and Product Director across all stages of product development, including requirements gathering, competitive analysis, implementation, and roll-out • Owned all user analytics via Amplitude and Google Analytics to surface new features, provide impact analyses, and create dashboards/data visualizations to be used during quarterly business reviews • Managed feature development and deployment from start to finish by identifying user needs, creating user stories, interviewing target users, gathering requirements, drawing wire frames, creating tickets in ZenHub, and communicating with developers

GershonMedia | Dec 2016 - Dec 2019

Consultant, Strategy & Business Development

• Supported the strategic planning and audit of current and potential client’s direct-to-consumer businesses including SVOD, AVOD, eSports, and eCommerce • Created planning, acquisition, and growth strategies for a niche Sports streaming service to ultimately build a new eSports business and transform their current SVOD offering

NBCUniversal Media, LLC | Sep 2017 - Dec 2018

Analyst, Program Insights, NBC Broadcast News

• Produced recurring research reports that summarized the performance of key NBC News franchises and competitors to help internal clients benchmark their program’s performance and make informed and effective business decisions • Fulfilled ad-hoc requests from executives, producers, marketing, press, and finance that ranged from estimating the impact of a major event on viewership to calculating a program’s retention rates by leveraging complex viewership and audience data • Partnered with the strategy and business development team to develop new growth strategies, support existing ones, and drive younger viewership for one of NBC News’ biggest franchises

KPMG US | Jun 2016 - Aug 2016

Advisory Intern, Risk Consulting

N/A

The Walt Disney Company | Jan 2016 - May 2016

Spring Intern, Sales & Marketing Research

N/A

Rodale Inc. | Jun 2015 - Aug 2015

Summer Intern, Business Development

N/A

A+E Networks | Jun 2014 - Aug 2014

Summer Intern, Advertising Sales Marketing

N/A

My Education

Take a look at my formal education

Product Management Part-Time Course General Assembly | 2019
Bachelor of Business Administration (B.B.A.), Management Information Systems, MarketingBinghamton University School of Management | 2017

About Me

Kyle Stim

I’m an expert in media strategy, strategic insights, and analytics with a passion for interpreting and transforming complex data into cohesive stories, actionable insights, and scalable tools/dashboards. Most recently, I was an Insights Analyst wit

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